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Direct Mail for Nonprofits
The future is the Internet, they say. Facebook, Twitter, Instagram, YouTube, email… these are the tools that matter these days, they say. Stop being an old fogey and enter the 21st Century, they say. And, OK, yeah maybe that’s true in a lot of ways, but that doesn’t mean tried-and-true direct mail methods should be summarily tossed out the window. Many nonprofits still rely on direct mail for much of their operating budget, due to its undeniable efficacy. And as your organization builds its digital competencies, direct mail can also be thought of as an important piece of your multi-channel strategy.
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