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. https://nonprofit.report/Resources/Whitepapers/1bedce3c-a04c-4a64-a93a-797283d8ac86_Digital-Strategy.pdf
whitepaper
DIGITAL STRATEGY FOR NONPROFITS
This book is the culmination of years of working with nonprofits, government agencies and for-profit companies on website projects, marketing and advertising campaigns, social media marketing and email initiatives that were critical to the growth and success of those organizations. Even more importantly, it is the culmination of getting to know all of those organizations and striving to create cohesive strategic plans that tie high-level organizational objectives to tactics. DOWNLOAD