Digital marketing for the modern nonprofit

whitePaper | April 6, 2020

Philanthropy has always been centered on individuals giving back to causes that ignite an emotional response. In recent years, this emotional connection to important causes combined with controversial political events has produced a new type of giving that many have dubbed “rage philanthropy” or “rage giving.” Americans today are making more political donations than they were two decades ago, highlighting the fact that they are engaged in political issues now more than ever before (Hughes, 2017). Political events and changes to major legislation can influence the way donors engage with your nonprofit—and understanding rage philanthropy can help your organization increase giving opportunities.

whitePaper | November 10, 2019

The drive to create a nonprofit organization often comes from a place of passion and is often profoundly personal. The efforts required to make that passion a reality, though, are quite practical, requiring attention to detail and a good deal of paperwork. Just as you’re passionate about your organization and its mission, “you have to be equally passionate about the paperwork, because if you leave one thing out, it can cost you,” said Villanova University assistant teaching professor Wesley Proctor, EdD.

whitePaper | November 30, 2021

The board of directors plays a pivotal role in every organization’s success. These volunteer leaders set a nonprofit’s strategic direction, manage its finances, and provide governance oversight. Not an easy job. Board members also play an invaluable role in an organization’s fundraising efforts. Their support (whether in time or dollars) can affect donor behavior and impacts a development team’s job satisfaction and likelihood for success. But turning a supportive board member into fundraising ally can be challenging, so we’ve compiled tips on how to empower your board and see results.

whitePaper | February 2, 2022

Employee volunteer programs are a vital part of your corporate social responsibility, employee engagement, and community relations efforts. If done well, your program can play an important role in building nonprofit capacity, engaging employees, serving stakeholders, meeting social impact goals, and ensuring your company’s sustainability – not to mention all the positive impact you will have on the community.

whitePaper | January 17, 2020

Rockefeller Philanthropy Advisors (RPA) is a nonprofit organization that currently advises on and manages more than $200 million in annual giving by individuals, families, corporations, and major foundations. Continuing the Rockefeller family’s legacy of thoughtful, effective philanthropy, RPA remains at the forefront of philanthropic growth and innovation, with a diverse team led by experienced grantmakers with significant depth of knowledge across the spectrum of issue areas. Founded in 2002, RPA has grown into one of the world’s largest philanthropic service organizations and, as a whole, has facilitated more than $3 billion in grantmaking to nearly 70 countries. For more information, please visit www.rockpa.org.

whitePaper | November 21, 2019

Considering cause marketing? Whether you’re a business that wants to support a worthy cause or a nonprofit that wants to amplify your fundraising efforts, this white paper will help you forge a sustainable, compliant cause marketing partnership.