Cost Savings And Business Benefits Of The Madison Logic Platform

August 29, 2019

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.

Spotlight

Alliance College-Ready Public Schools

Alliance College-Ready Public Schools operates 28 high-performing, public charter high schools and middle schools, serving more than 12,500 families in Los Angeles' most under-served communities. Alliance is LA's largest charter school network and recognized as among the best in the nation for successfully closing the achievement gap and putting students in under-served communities on the path for college and career success. Our schools use an educational model based on high expectations of students, small and personalized campuses, a longer school year and a longer instructional day, a team of highly effective teachers and principals, and parents as partners in their child’s educational success. As a result: - Alliance high school graduation rates exceed neighboring, LAUSD and California school averages - 95% of our graduates are accepted to college - 100% of Alliance students graduate with the requirements to apply to UC and CSU colleges.

OTHER WHITEPAPERS
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40 Nonprofit Trends for 2021

whitePaper | April 14, 2021

NonProfit PRO continues the tradition of sharing its 40 nonprofit trend predictions for the upcoming year, which every organization should keep top of mind. Last year, our predictions were technology-focused, and while innovation will continue to be at the forefront of nonprofits' strategic plans, so will engagement and connectivity.

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Three Components Of The Nonprofit Tech Stack

whitePaper | December 12, 2019

Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.

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Messaging Strategies in the Nonprofit and For-Profit Worlds

whitePaper | May 24, 2021

In 2011, Jared, Joel, Jon, Jordan, J. Austin, Josh, and Jesse Stanley formed Stanley Brothers, a for-profit proprietary hemp company. A year later, Paige Figi contacted Stanley Brothers looking for a non-intoxicating natural alternative for her five-year-old daughter, Charlotte. Charlotte suffered from Dravet syndrome, a rare, severe form of epilepsy that caused her to have an average of 300 seizures a week—one every thirty minutes. With the help of the Stanley Brothers’ hemp product, Charlotte’s seizures reduced to just one a day, and in 2015, Charlotte was able to attend school for the very first time.

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Purposeful Collaboration is the Key to Drive Results

whitePaper | October 28, 2021

A recent survey sent to over 1,000 foundations and nonprofits showed that both stakeholders agree that collaboration is the key to tackling complex issues. However it also illuminated a lack of alignment around key outcomes of collaboration and the advantages it can offer. So how can we create an optimal approach to collaboration, reaping its potential benefits, if we aren’t all approaching partnerships with the same goals? Learn more about the findings of the survey in this new report from UpMetrics, and get your next steps to set your organization up for success with future collaborative efforts.

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Turning Your Board Members Into Fundraisers

whitePaper | November 30, 2021

The board of directors plays a pivotal role in every organization’s success. These volunteer leaders set a nonprofit’s strategic direction, manage its finances, and provide governance oversight. Not an easy job. Board members also play an invaluable role in an organization’s fundraising efforts. Their support (whether in time or dollars) can affect donor behavior and impacts a development team’s job satisfaction and likelihood for success. But turning a supportive board member into fundraising ally can be challenging, so we’ve compiled tips on how to empower your board and see results.

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3 Keys to Fundraising for Nonprofits in 2022

whitePaper | June 7, 2022

The fundraising landscape has dramatically changed due to the pandemic and a shift to more activities being remote. Nonprofits throughout the world face the daunting challenge of continuing operations that rely largely on fundraising and charitable giving from a network of donors facing their own financial hardships.

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Spotlight

Alliance College-Ready Public Schools

Alliance College-Ready Public Schools operates 28 high-performing, public charter high schools and middle schools, serving more than 12,500 families in Los Angeles' most under-served communities. Alliance is LA's largest charter school network and recognized as among the best in the nation for successfully closing the achievement gap and putting students in under-served communities on the path for college and career success. Our schools use an educational model based on high expectations of students, small and personalized campuses, a longer school year and a longer instructional day, a team of highly effective teachers and principals, and parents as partners in their child’s educational success. As a result: - Alliance high school graduation rates exceed neighboring, LAUSD and California school averages - 95% of our graduates are accepted to college - 100% of Alliance students graduate with the requirements to apply to UC and CSU colleges.

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