Connecting Online Advocacy and Fundraising

Recent online campaigns have shown the potential to double giving response rates when connecting a fundraising ask with an advocacy initiative. Recent studies indicate that donors are seven-times more likely to give when using this proven strategy. In today’s difficult economic climate, nonprofit organizations need fundraising strategies that yield solid results.It is critical to implement best practices to ensure the highest possible response rate to your advocacy appeal. The linchpin is the “issue du jour” – a relevant and timely news item that compels constituents to act and give immediately.

Spotlight

22kill

#22Kill is a global movement created by veterans with a mission to: - Honor those who serve(d) - Raise veteran suicide awareness - Recruit Veteran Advocates aka “Battle Buddies” - Educate public about current veteran topics - Empower veterans through programs at Honor Courage Commitment, Inc. – a nonprofit focused on education, mentorship, and community service.

OTHER WHITEPAPERS
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Business planning tools for non-profit organizations

whitePaper | December 26, 2019

SCORE is a more than 40 year old non-profi t with over 10,500 volunteers who provide free business counseling and no or low-cost workshops to new and emerging small businesses nation wide. In 2005, SCORE counselors volunteered over 1,000,000 hours in counseling and workshop services. While most of SCORE’s work has focused on small businesses, over the years it has assisted some startup and emerging non-profi t organizations, particularly on business issues. As a result of these experiences, SCORE strongly believes that to be effective, competitive and sustainable, non-profi ts must not only be caring and creative, they must run their operations as businesses.

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11 Trends in Philanthropy for 2022

whitePaper | January 10, 2022

Philanthropy is defined and redefined by the choices that are made every day, not only by professionals in the field but by countless neighbors and local leaders. People go into the work of philanthropy in order to build the communities they want to live in.

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How Scalable Nonprofit Accounting Software Impacts the Bottom Line and Benefits the Auditing Process

whitePaper | April 7, 2021

As your nonprofit organization grows, so should your accounting software. The financial responsibilities of a nonprofit evolve over time as the organization achieves its goals, expands its mission and adapts to new variables.

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Marketing Automation 101 for Nonprofits

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

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Data-Driven Fundraising

whitePaper | August 26, 2022

Organisations are increasingly integrating digital technology across all areas, which is fundamentally changing daily operations and value delivery. The International Data Corporation (IDC) has estimated that global spending on digital transformation will reach a staggering $9.4 trillion AUD by 2023. The pandemic accelerated this trend as organisations pivoted to virtual strategies to keep their donors and communities engaged.

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2023 Top Risks for Nonprofits and Associations

whitePaper | February 2, 2023

A year ago, the phrase “the new normal,” was commonly used to describe expectations for 2022. This year, the word “normal” is largely absent. Nearly every risk report looking ahead to 2023 begins with a litany of disruptions and challenges organizations are facing: COVID-19 variants, inflation, higher interest rates, staffing shortages, cyberthreats, war in Ukraine, supply chain disruptions, increase in energy prices, political and social change, and more.

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Spotlight

22kill

#22Kill is a global movement created by veterans with a mission to: - Honor those who serve(d) - Raise veteran suicide awareness - Recruit Veteran Advocates aka “Battle Buddies” - Educate public about current veteran topics - Empower veterans through programs at Honor Courage Commitment, Inc. – a nonprofit focused on education, mentorship, and community service.

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