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. https://nonprofit.report/Resources/Whitepapers/9a5be5a4-8116-4440-adc1-8a9e71d5e139_Retain_and_Recruit_2018_DonorDrive.pdf
whitepaper
BEST PRACTICES FOR RETAINING & RECRUITING
This white paper examines the recruiting and retention problems commonly facing events like walks and runs that fundraise through peer-to-peer software. It shows how one organization has maintained a retention rate of 70% for their event and suggests proven best practices for retaining current participants and presents elements of a sound strategy for recruiting new ones. DOWNLOAD