Be Your Donors’ Favorite Charity: 10 Tips to Keep Them Giving Again and Again

We all know that it takes more time, energy, and money to attract new donors than it does to keep existing donors. So how do you keep new donors from becoming one-hit wonders, and your repeat donors from fading to black? Here are some proven best practices to keep your donors engaged and their checkbooks open.Whenever possible, make your communications with your donors personal. One well-known and widely-used technique is to personalize salutations. However, this is also a very visible personalization.

Spotlight

Justice & Mercy, Inc.

A nonprofit, volunteer organization dedicated to decrease the effects of crime in our communities, increasing public safety, and ministering to and restoring both crime victims and offenders. We achieve these goals by educating and informing the public at large, advocating cost-effective and practical reforms within the criminal justice system, and by supporting and encouraging wise public policy. We also network with and support other criminal justice organizations and encourage church and community outreach efforts by working to increase knowledge and understanding of public policy issues.

OTHER WHITEPAPERS
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Cryptocurrency Philanthropy

whitePaper | July 8, 2022

Cryptocurrency has become a catalyst for innovation because the attributes that make digital assets great for remittance and e-commerce are the same properties that make them attractive to both charities and the philanthropists such as: Low payment processing fees Efficient, borderless transfers to charities all over the world A high degree of anonymity—an important factor for many donors Transparency, which helps track donations The desire of nonprofits to attract cryptocurrency donors is driving new technical solutions and promotion strategies beyond placing “Donate Crypto” buttons on platforms.

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11 Trends in Philanthropy for 2022

whitePaper | January 10, 2022

Philanthropy is defined and redefined by the choices that are made every day, not only by professionals in the field but by countless neighbors and local leaders. People go into the work of philanthropy in order to build the communities they want to live in.

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VALUES-ALIGNED PHILANTHROPY: Foundations Resisting Hate and Extremism

whitePaper | August 8, 2021

Recent years have seen a rise in anti-democratic extremism, hate speech and violence in the U.S. As concern about these problems has grown, the search for solutions has led to questions about how hate groups are funded. Many in the philanthropic sector have echoed these concerns, and have taken steps to prevent the funding of hate and extremism, while others are interested in doing so. Values-Aligned Philanthropy is a Council on Foundations project that digs into the issue of funding hate and extremism, documenting the problem and the response of the sector to date. This first phase report was created to support foundations concerned about this issue.

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Messaging Strategies in the Nonprofit and For-Profit Worlds

whitePaper | May 24, 2021

In 2011, Jared, Joel, Jon, Jordan, J. Austin, Josh, and Jesse Stanley formed Stanley Brothers, a for-profit proprietary hemp company. A year later, Paige Figi contacted Stanley Brothers looking for a non-intoxicating natural alternative for her five-year-old daughter, Charlotte. Charlotte suffered from Dravet syndrome, a rare, severe form of epilepsy that caused her to have an average of 300 seizures a week—one every thirty minutes. With the help of the Stanley Brothers’ hemp product, Charlotte’s seizures reduced to just one a day, and in 2015, Charlotte was able to attend school for the very first time.

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The Do’s and Don’ts of Getting Boards to Fundraise

whitePaper | December 10, 2019

Ask most board members if they were told they’d be responsible for fundraising when they joined the board and you’ll hear a lot of no’s. Somewhere in the recruitment process, the fundraising part of their job got downplayed. Maybe it wasn’t you, maybe it was a board member who let them off the hook.

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How to Use Rage Philanthropy to Your Nonprofit's Advantage

whitePaper | April 6, 2020

Philanthropy has always been centered on individuals giving back to causes that ignite an emotional response. In recent years, this emotional connection to important causes combined with controversial political events has produced a new type of giving that many have dubbed “rage philanthropy” or “rage giving.” Americans today are making more political donations than they were two decades ago, highlighting the fact that they are engaged in political issues now more than ever before (Hughes, 2017). Political events and changes to major legislation can influence the way donors engage with your nonprofit—and understanding rage philanthropy can help your organization increase giving opportunities.

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Spotlight

Justice & Mercy, Inc.

A nonprofit, volunteer organization dedicated to decrease the effects of crime in our communities, increasing public safety, and ministering to and restoring both crime victims and offenders. We achieve these goals by educating and informing the public at large, advocating cost-effective and practical reforms within the criminal justice system, and by supporting and encouraging wise public policy. We also network with and support other criminal justice organizations and encourage church and community outreach efforts by working to increase knowledge and understanding of public policy issues.

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