A NONPROFIT’S GUIDE TO BUILDING A SUCCESSFUL MONTHLY GIVING PROGRAM

whitePaper | February 21, 2020

The nonprofit sector is experiencing a racial leadership gap. Studies show the percentage of people of color in the executive director/CEO role has remained under 20% for the last 15 years1 even as the country becomes more diverse. To understand the causes of this disparity, the Building Movement Project conducted the Nonprofits, Leadership, and Race survey with over 4,000 respondents. The study found few differences between white and people of color (POC) respondents in their aspirations or preparation for leadership roles—in fact people of color are more likely to be interested in becoming a nonprofit leader than whites. Survey respondents identified Boards of Directors and executive recruiters as key barriers to the hiring of more people of color executive directors/CEOs.

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.

whitePaper | October 28, 2021

A recent survey sent to over 1,000 foundations and nonprofits showed that both stakeholders agree that collaboration is the key to tackling complex issues. However it also illuminated a lack of alignment around key outcomes of collaboration and the advantages it can offer. So how can we create an optimal approach to collaboration, reaping its potential benefits, if we aren’t all approaching partnerships with the same goals? Learn more about the findings of the survey in this new report from UpMetrics, and get your next steps to set your organization up for success with future collaborative efforts.

whitePaper | July 8, 2022

Cryptocurrency has become a catalyst for innovation because the attributes that make digital assets great for remittance and e-commerce are the same properties that make them attractive to both charities and the philanthropists such as: Low payment processing fees Efficient, borderless transfers to charities all over the world A high degree of anonymity—an important factor for many donors Transparency, which helps track donations The desire of nonprofits to attract cryptocurrency donors is driving new technical solutions and promotion strategies beyond placing “Donate Crypto” buttons on platforms.

whitePaper | March 4, 2020

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want to become successful with us. After the initial shock wears off and denial turns to acceptance, we get to work. We don’t skirt the enormity of the task. It is HARD work. We realize that. If it were easy, everyone would be doing it. But they are not. And this is one of the reasons that MGOs, and ultimately non-profits, struggle with their major gift programs… they don’t have a plan. In this paper, we’re going to share with you a step-by-step process on how to put together a strategic plan for each donor. This is the same process we use with our clients to help them overcome what they think is insurmountable. Once MGOs start working on this process, they realize that not only is it possible, but it’s necessary for them to stay on task and become successful.

whitePaper | August 8, 2021

Recent years have seen a rise in anti-democratic extremism, hate speech and violence in the U.S. As concern about these problems has grown, the search for solutions has led to questions about how hate groups are funded. Many in the philanthropic sector have echoed these concerns, and have taken steps to prevent the funding of hate and extremism, while others are interested in doing so. Values-Aligned Philanthropy is a Council on Foundations project that digs into the issue of funding hate and extremism, documenting the problem and the response of the sector to date. This first phase report was created to support foundations concerned about this issue.