2018 Fundraising Effectiveness

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

whitePaper | February 12, 2020

As technology and innovation continue to be in the forefront of the nonprofit sector, 2020 will be about learning more about what these technologies and solutions have to offer and tying them back in with traditional fundraising strategies. New bright and shiny technologies are offering what seems like limitless ways to connect with donors. But it’s important to remember that donors still need human interaction, personalization and relationships, so the tried-and-true fundraising strategies shouldn’t just be tossed out the door.

whitePaper | April 16, 2020

Online fundraising has revolutionized the giving landscape and created exciting new opportunities for nonprofits. Instead of direct mail and telephone fundraising, nonprofits are turning to advanced fundraising software that allows them to gain valuable insights about their supporters, streamline their fundraising campaigns, and massively expand their reach.

whitePaper | February 9, 2022

Charities have an essential function in our communities, delivering a range of social services that would be difficult to provide on a purely commercial or a state-run basis. Essentially, they fill the gaps in society (often by partnering with government) that are not already cared for by central or local government.

whitePaper | January 20, 2021

This past year was challenging yet transformational for the nonprofit sector. With organizations facing a sudden shift to remote operations, our country experiencing a nationwide reckoning on racial equity, and a drastically changing fundraising landscape, nonprofits were forced to reexamine the operations and traits needed to carry them into the future.

whitePaper | November 26, 2019

Our dedicated team has delivered digital projects to over 100 customers in the charity and membership sector. Throughout these projects, as well as dedicated events, roundtables and partnerships, we have learnt a lot about what makes a successful CRM strategy. As part of our commitment to non-profits, we’ve taken some key learnings from our team, our customers and attendees at our events, and compiled this guide to help you in the planning, execution and maintenance of your digital strategy. Thank you to all of our contributors for sharing valuable insight and advice.