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7 Donation Page Strategies That Actually Convert

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source, online giving has seen consistent year over year growth (up over $10 billion since 2012). Further, 54% of donors prefer giving online via card.

Spotlight

Rockefeller Philanthropy Advisors

Rockefeller Philanthropy Advisors (RPA) is a nonprofit organization that currently advises on and manages more than $200 million in annual giving. Headquartered in New York City, it traces its antecedents to John D. Rockefeller Sr., who in 1891 began to professionally manage his philanthropy “as if it were a business.” With thoughtful and effective philanthropy as its one and only mission, Rockefeller Philanthropy Advisors has grown into one of the world’s largest philanthropic service organizations, having overseen more than $3 billion to date in grantmaking across the globe from four regional offices in the United States.

OTHER ARTICLES
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 14, 2022

It's not difficult to learn how to market your non-profit. Organizations can take a lot of simple steps to get in front of their target audience, inform the public, and win more people on board for their cause. These four stages will help kickstart marketing initiatives and put them on the right track to achieving their company's objectives. The non-profit is missing out on critical chances if its only marketing efforts are to organize an annual benefit event and periodically update its website. For a non-profit to expand and remain active, consistent marketing is just as important as for 'for-profit' enterprises. Without public awareness, even the greatest charitable group will be unable to accomplish anything. To properly carry out its objective, a non-profit needs strong ties with funders, volunteers, the media, and even governmental bodies. In order to retain relationships, attract regular donations, and keep an organization's activities in the public view, continual marketing initiatives are necessary. However, there are still stages that every employee can help with to establish a marketing plan, even if the non-profit doesn't have the funds for a professional marketing team. Choose the Target Market A non-profit must identify its target audience and the actions it wants them to adapt before it can take any steps to advertise its organization. Organizations can adjust their marketing initiatives to reach their target audience and motivate them to act once they are aware of who they are and where to find them. For example, they might find it helpful to look into firms that are comparable to their own to discover how they sell to the same demographic. Set Measurable Objectives Organizations can't determine whether their non-profit marketing is successful without knowing their goals. They are better equipped to assess what is working and what needs to change when they have quantifiable goals. After establishing their objectives, they should plan with their team how they'll gauge their success in achieving them. Curate Marketing Materials Marketing materials are necessary for non-profits whenever they engage with the public. These materials should be customized for their group, exhibit their achievements, offerings, and core principles, and provide information on how to get involved or donate. Build a Database Once the promotional strategies are ready, it's time to put them to use. But before they accomplish that, organizations must create a database of present and potential members. Organizations can use databases to categorize their audience into different groups depending on things like whether or not they've donated in the past, their economic level, or whether they prefer to be reached through email or physical mail. While deploying these above-mentioned steps, non-profit organizations can effectively boost their marketing capabilities that would, in return, aid in achieving their organizational goals.

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Nonprofit Management

How Donor Data Can Inform Better Donor Experiences

Article | July 29, 2022

Although we recommend talking directly with your donors to learn what matters to them, one-on-one conversations aren’t the only way to gain valuable information about your donors. Through analysis of the donor data in your fundraising software, you can obtain insights that will help you create a better experience for your donors, and motivate them to give more over time. Here’s what you can learn from the numbers and how you can apply this knowledge to improve your donor experience. Biographic and Demographic Information: This particular donor data isn’t snazzy, but it provides you with important tools to use in donor communications. Here’s what you can do with it. Preferred Name: Even something as simple as addressing your donors by their preferred names or nicknames will go a long way toward building a meaningful relationship. Employment: Improve the timing of your emails by sending to full-time individuals when they’re at work. Age: Millennials are more likely to check social media or text messages for communications, while Baby Boomers are more likely to use email or even snail mail. A multi-channel communication strategy, however, is the best thing to help you reach your donors where they’re at. Educational Background: While someone’s education level may provide insights about their capacity to give, consider looking at what your contacts were involved in while in school. Did they join clubs that provide a clue about their interests? Did they hold certain leadership positions that tell you what they’re committed to? What community service projects were they active in? This information can help you customize your communications more meaningfully. Involvement History: Monetary giving isn’t the only indicator of a donor’s interest in your organization. When you’re putting together your campaign lists, don’t forget to look at other historical indicators as well. Note: If you’re already using Network for Good’s simple, smart fundraising software, demographic details, like the ones above, need to be individually added as “Custom Fields” to a constituent’s record. Involvement in Advocacy Work: If an individual advocates for charities or causes, he or she is usually serious about making a difference and seeks to do so in other ways. Corporate Sponsorships: If someone has organized a corporate sponsorship for her or his place of employment, the individual has demonstrated a willingness to go the extra mile foryour organization. Showing Up at Events: If you have regulars who appear at your events, they’re prime candidates to get more involved. An events platform that integrates directly with your fundraising software can be a key tool here in making sure you’re following up with the right people. Network of Connections: Prospective donors will always be more willing to respond if a friend or business connection has introduced your organization to them. If you think an individual would be willing to contribute to your nonprofit, look at who in your donor database is connected to that person and ask for an introduction. This strategy can also be used for raising corporate sponsorships. Hobbies: Hobbies and interests will tell you who’s most likely to participate in your events. They’ll also give you ideas about what types of events will be most popular with your contacts. Here are a few ideas: Games: Trivia night, bingo, or board games. Outdoors: Run/Walk, golf or fishing tournament, or softball. Food & Drink: Wine tasting, celebrity chef or bartender, or profit share at a restaurant. Music: Benefit concert, talent show, or Battle of the Bands Arts & Culture: Group night at the theatre, charity poetry reading, or author meet-and-greet. Timing of Gifts: When do individuals give? If someone tends to make donations at a certain time of year, your request will probably be welcomed (and successful!) if you ask at that time. Using tools such as the “Giving” filters to conduct donor analysis can help determine if there are trends around a particular time of year for one (or multiple) donors – and knowing the timing of gifts will also help you spend your marketing dollars more wisely. If someone has given within a year-long time period, that person is much more likely to give again than someone who gave two years ago. You can allocate your marketing resources more intelligently if you know who is more likely to donate. These are just a few ideas on how to use your data to not only build a stronger donor experience but also increase your fundraising revenue. Learn why the donor experience is vital to a successful organization and how to implement an effective donor experience program by downloading “A Better Donor Experience: Is it the Cornerstone of Donor Loyalty?”

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Nonprofit Management

5 Ways Nonprofits can Access Corporate Philanthropy

Article | July 20, 2022

Most nonprofits know about corporate sponsorship, but have you tried matching gifts and volunteer grants? Has a business ever donated goods or services to your nonprofit? What about a business donating to a cause or capital campaign? If you haven’t explored corporate philanthropy options, chances are you’re leaving money on the table. Corporate philanthropy programs are a great way for nonprofits to raise crucial funds. Plus, there are often non-monetary benefits that add additional incentive to embrace a business’s social responsibility program.

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Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 15, 2022

Advocacy vs. Activist Roles: Non-profits all over the world are typically divided into those that engage in grassroots activism, those that advocate ideological positions, and those that combine the two to work for the betterment of society. This means that many non-profits, such as the Red Cross and Oxfam, are both activist and advocacy organizations, whereas others, such as the World Watch Institute and the Club of Rome, are primarily advocacy organizations. Furthermore, many non-profit organizations, such as Greenpeace and the World Wildlife Fund, are primarily activist in nature. The key point to remember here is that no non-profit can exist solely through activism or advocacy and thus must combine both functions to gain legitimacy and credibility. In other words, non-profits must strike a balance between activism and advocacy in order to achieve their social welfare and public good objectives. Of course, there are many non-profits in the United States that primarily function as advocacy groups with a presence only in the country because politics in the United States is driven by lobbying and special interest advocacy, which means that liberals must fund non-profits that advocate for their ideologies. Grassroots Activism, Interventions, and Crisis Management: When it comes to grassroots activism, non-profits must not only have the necessary ideology but also a deep commitment as well as the willingness to endure odds and overcome obstacles. This is because grassroots activism usually entails non-profits confronting the might of the state in areas where they must question the state's practices and point out gaps and anomalies in the implementation of the government's social schemes and welfare policies. Furthermore, grassroots activism necessitates intervention and crisis management by non-profits, which frequently puts them in conflict with vested interests who do not want interference from those they perceive to be unwanted attention and spotlight focusers on their nefarious activities. This is why many non-profits stop at the beginning of their activism and do not move on to interventions and crisis management. This is also why many non-profits collaborate with law enforcement and government agencies so that any interventions and crisis management can be carried out in tandem with the government rather than the non-profits taking on the role that the government must. Of course, this is easier said than done because, in many cases, non-profits discover that governmental agencies have abdicated their responsibilities, forcing them to intervene and correct the problems on the ground.

Read More
Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

It's not difficult to learn how to market your non-profit. Organizations can take a lot of simple steps to get in front of their target audience, inform the public, and win more people on board for their cause. These four stages will help kickstart marketing initiatives and put them on the right track to achieving their company's objectives. The non-profit is missing out on critical chances if its only marketing efforts are to organize an annual benefit event and periodically update its website. For a non-profit to expand and remain active, consistent marketing is just as important as for 'for-profit' enterprises. Without public awareness, even the greatest charitable group will be unable to accomplish anything. To properly carry out its objective, a non-profit needs strong ties with funders, volunteers, the media, and even governmental bodies. In order to retain relationships, attract regular donations, and keep an organization's activities in the public view, continual marketing initiatives are necessary. However, there are still stages that every employee can help with to establish a marketing plan, even if the non-profit doesn't have the funds for a professional marketing team. Choose the Target Market A non-profit must identify its target audience and the actions it wants them to adapt before it can take any steps to advertise its organization. Organizations can adjust their marketing initiatives to reach their target audience and motivate them to act once they are aware of who they are and where to find them. For example, they might find it helpful to look into firms that are comparable to their own to discover how they sell to the same demographic. Set Measurable Objectives Organizations can't determine whether their non-profit marketing is successful without knowing their goals. They are better equipped to assess what is working and what needs to change when they have quantifiable goals. After establishing their objectives, they should plan with their team how they'll gauge their success in achieving them. Curate Marketing Materials Marketing materials are necessary for non-profits whenever they engage with the public. These materials should be customized for their group, exhibit their achievements, offerings, and core principles, and provide information on how to get involved or donate. Build a Database Once the promotional strategies are ready, it's time to put them to use. But before they accomplish that, organizations must create a database of present and potential members. Organizations can use databases to categorize their audience into different groups depending on things like whether or not they've donated in the past, their economic level, or whether they prefer to be reached through email or physical mail. While deploying these above-mentioned steps, non-profit organizations can effectively boost their marketing capabilities that would, in return, aid in achieving their organizational goals.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

Although we recommend talking directly with your donors to learn what matters to them, one-on-one conversations aren’t the only way to gain valuable information about your donors. Through analysis of the donor data in your fundraising software, you can obtain insights that will help you create a better experience for your donors, and motivate them to give more over time. Here’s what you can learn from the numbers and how you can apply this knowledge to improve your donor experience. Biographic and Demographic Information: This particular donor data isn’t snazzy, but it provides you with important tools to use in donor communications. Here’s what you can do with it. Preferred Name: Even something as simple as addressing your donors by their preferred names or nicknames will go a long way toward building a meaningful relationship. Employment: Improve the timing of your emails by sending to full-time individuals when they’re at work. Age: Millennials are more likely to check social media or text messages for communications, while Baby Boomers are more likely to use email or even snail mail. A multi-channel communication strategy, however, is the best thing to help you reach your donors where they’re at. Educational Background: While someone’s education level may provide insights about their capacity to give, consider looking at what your contacts were involved in while in school. Did they join clubs that provide a clue about their interests? Did they hold certain leadership positions that tell you what they’re committed to? What community service projects were they active in? This information can help you customize your communications more meaningfully. Involvement History: Monetary giving isn’t the only indicator of a donor’s interest in your organization. When you’re putting together your campaign lists, don’t forget to look at other historical indicators as well. Note: If you’re already using Network for Good’s simple, smart fundraising software, demographic details, like the ones above, need to be individually added as “Custom Fields” to a constituent’s record. Involvement in Advocacy Work: If an individual advocates for charities or causes, he or she is usually serious about making a difference and seeks to do so in other ways. Corporate Sponsorships: If someone has organized a corporate sponsorship for her or his place of employment, the individual has demonstrated a willingness to go the extra mile foryour organization. Showing Up at Events: If you have regulars who appear at your events, they’re prime candidates to get more involved. An events platform that integrates directly with your fundraising software can be a key tool here in making sure you’re following up with the right people. Network of Connections: Prospective donors will always be more willing to respond if a friend or business connection has introduced your organization to them. If you think an individual would be willing to contribute to your nonprofit, look at who in your donor database is connected to that person and ask for an introduction. This strategy can also be used for raising corporate sponsorships. Hobbies: Hobbies and interests will tell you who’s most likely to participate in your events. They’ll also give you ideas about what types of events will be most popular with your contacts. Here are a few ideas: Games: Trivia night, bingo, or board games. Outdoors: Run/Walk, golf or fishing tournament, or softball. Food & Drink: Wine tasting, celebrity chef or bartender, or profit share at a restaurant. Music: Benefit concert, talent show, or Battle of the Bands Arts & Culture: Group night at the theatre, charity poetry reading, or author meet-and-greet. Timing of Gifts: When do individuals give? If someone tends to make donations at a certain time of year, your request will probably be welcomed (and successful!) if you ask at that time. Using tools such as the “Giving” filters to conduct donor analysis can help determine if there are trends around a particular time of year for one (or multiple) donors – and knowing the timing of gifts will also help you spend your marketing dollars more wisely. If someone has given within a year-long time period, that person is much more likely to give again than someone who gave two years ago. You can allocate your marketing resources more intelligently if you know who is more likely to donate. These are just a few ideas on how to use your data to not only build a stronger donor experience but also increase your fundraising revenue. Learn why the donor experience is vital to a successful organization and how to implement an effective donor experience program by downloading “A Better Donor Experience: Is it the Cornerstone of Donor Loyalty?”

Read More
Nonprofit Management

What Does the Health of Your Nonprofit Website Mean and How Can You Improve It?

Article | July 20, 2022

Most nonprofits know about corporate sponsorship, but have you tried matching gifts and volunteer grants? Has a business ever donated goods or services to your nonprofit? What about a business donating to a cause or capital campaign? If you haven’t explored corporate philanthropy options, chances are you’re leaving money on the table. Corporate philanthropy programs are a great way for nonprofits to raise crucial funds. Plus, there are often non-monetary benefits that add additional incentive to embrace a business’s social responsibility program.

Read More
Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 15, 2022

Advocacy vs. Activist Roles: Non-profits all over the world are typically divided into those that engage in grassroots activism, those that advocate ideological positions, and those that combine the two to work for the betterment of society. This means that many non-profits, such as the Red Cross and Oxfam, are both activist and advocacy organizations, whereas others, such as the World Watch Institute and the Club of Rome, are primarily advocacy organizations. Furthermore, many non-profit organizations, such as Greenpeace and the World Wildlife Fund, are primarily activist in nature. The key point to remember here is that no non-profit can exist solely through activism or advocacy and thus must combine both functions to gain legitimacy and credibility. In other words, non-profits must strike a balance between activism and advocacy in order to achieve their social welfare and public good objectives. Of course, there are many non-profits in the United States that primarily function as advocacy groups with a presence only in the country because politics in the United States is driven by lobbying and special interest advocacy, which means that liberals must fund non-profits that advocate for their ideologies. Grassroots Activism, Interventions, and Crisis Management: When it comes to grassroots activism, non-profits must not only have the necessary ideology but also a deep commitment as well as the willingness to endure odds and overcome obstacles. This is because grassroots activism usually entails non-profits confronting the might of the state in areas where they must question the state's practices and point out gaps and anomalies in the implementation of the government's social schemes and welfare policies. Furthermore, grassroots activism necessitates intervention and crisis management by non-profits, which frequently puts them in conflict with vested interests who do not want interference from those they perceive to be unwanted attention and spotlight focusers on their nefarious activities. This is why many non-profits stop at the beginning of their activism and do not move on to interventions and crisis management. This is also why many non-profits collaborate with law enforcement and government agencies so that any interventions and crisis management can be carried out in tandem with the government rather than the non-profits taking on the role that the government must. Of course, this is easier said than done because, in many cases, non-profits discover that governmental agencies have abdicated their responsibilities, forcing them to intervene and correct the problems on the ground.

Read More
MORE ARTICLES

Spotlight

Rockefeller Philanthropy Advisors

Rockefeller Philanthropy Advisors (RPA) is a nonprofit organization that currently advises on and manages more than $200 million in annual giving. Headquartered in New York City, it traces its antecedents to John D. Rockefeller Sr., who in 1891 began to professionally manage his philanthropy “as if it were a business.” With thoughtful and effective philanthropy as its one and only mission, Rockefeller Philanthropy Advisors has grown into one of the world’s largest philanthropic service organizations, having overseen more than $3 billion to date in grantmaking across the globe from four regional offices in the United States.

Related News

Nonprofit Management, Financial Management

U.S. Senate Federal Credit Union Demonstrates Commitment to Community with $65,000 in Charitable Contributions

PR Newswire | January 03, 2024

Recognizing the escalating demands faced by community nonprofits, the U.S. Senate Federal Credit Union (USSFCU) in Alexandria, Virginia, proudly announces its recent distribution of $65,000 to seven deserving nonprofits. These funds are poised to amplify the significant impact these organizations have both locally in the metropolitan Washington region and on a broader national scale. USSFCU President and CEO, Timothy L. Anderson, emphasized the credit union's longstanding commitment to community welfare, stating, "Giving back to the communities in which we live and work has always been integral to our mission. Through these donations, we aim to express our gratitude to these organizations for their tireless efforts in strengthening our communities." The donations, ranging from $5,000 to $20,000, have been strategically allocated to support regional food pantries, shelters, and disaster relief programs. Each beneficiary was carefully chosen by USSFCU's leadership team, reflecting a deep connection to the hearts and minds of credit union staff. The initiative commenced in mid-December, as Anderson and a select group of USSFCU representatives embarked on a series of check presentations at local locations. During these visits, they gained insights into the impactful work undertaken by each organization and presented them with a symbolic check. Beneficiary organizations and their respective donations include Capital Area Food Bank - $20,000 SOME (So Others Might Eat) - $10,000 Mattie Miracle Cancer Foundation - $10,000 ALIVE! (Alexandria) - $5,000 Carpenter's Shelter - $5,000 American Red Cross – $15,000 In addition to the monetary contributions, USSFCU actively engaged in hosting holiday donation drives, collecting toys, food, and winter essentials for the mentioned organizations. USSFCU members and staff were encouraged to participate by bringing their donations to the Credit Union's Bowman Branch location. The collected items will be delivered to the respective beneficiaries in the coming weeks, further reinforcing USSFCU's commitment to community support and well-being.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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Nonprofit Technology

The Vonage Foundation Partners with Girls Who Code to Expand Opportunities in Tech

Girls Who Code | March 17, 2023

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that the company has partnered with Girls Who Code, an international nonprofit organization working to close the gender gap in tech. The Vonage Foundation will support Girls Who Code through sponsorship of its Summer Immersion Program 2023, which is focused on building tomorrow's diverse tech workforce through education. The two-week Summer Immersion Program provides free, virtual opportunities for students in 9th through 12th grade and is a vital part of Girls Who Code's continuous efforts to make coding education accessible and flexible for students of all backgrounds, including those from historically underrepresented groups in Black, Latinx, and low-income communities. The program provides opportunities for young people to expand their technical knowledge and learn more about the computer science field through curriculum tracks that include Game Design, Web Development and Data Science. "Our flagship Summer Programs have historically been a huge stepping stone for our students and have turned their early interest in computer science into lifelong curiosity and even careers. Last year, we served over 7,000 students across our summer programs alone," said Tarika Barrett, CEO of Girls Who Code. "We're grateful for the support from our partners, like Vonage, as we continue to expand our reach. Our curriculum must reflect the immense possibilities that exist within a tech career, so students know that there is room for their passions in tech and that they have the resources to discover new ones." The Vonage Foundation supports global initiatives dedicated to bringing technology access to communities through partnerships, charitable contributions and donations of services for nonprofits. The core of this mission focuses on the advancement of global connectivity - bringing people and technology together for the greater good. By partnering with organizations like Girls Who Code, Vonage is working to bridge the digital divide by using technology to unlock creative minds and open doors to pathways into a STEM career. "We are excited to stand alongside Girls Who Code in this mission to ensure young girls today have the opportunities to chart a course for the future through a career in tech," said Joy Corso, Chief Marketing Officer for Vonage. "Women are vital to the sustainable future of our industry. Through the work of The Vonage Foundation, and partnerships like this, we at Vonage are channeling our passion for education, innovation and the power of communications to provide greater access to technology resources for all." About Girls Who Code Girls Who Code is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company's Most Innovative Companies list, and in 2022 was named one of NonProfit Times' Best Nonprofits to Work For. About The Vonage Foundation The Vonage Foundation is focused on the power of communications and connectivity to bridge the digital divide by using technology to unlock innovation and drive creative minds with grants for curriculum, research, technical advancements, knowledge sharing and financial support, aiming to make the world we live in a vibrant interconnected community by ensuring a digital-first future is possible today. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

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Nonprofit Management, Financial Management

U.S. Senate Federal Credit Union Demonstrates Commitment to Community with $65,000 in Charitable Contributions

PR Newswire | January 03, 2024

Recognizing the escalating demands faced by community nonprofits, the U.S. Senate Federal Credit Union (USSFCU) in Alexandria, Virginia, proudly announces its recent distribution of $65,000 to seven deserving nonprofits. These funds are poised to amplify the significant impact these organizations have both locally in the metropolitan Washington region and on a broader national scale. USSFCU President and CEO, Timothy L. Anderson, emphasized the credit union's longstanding commitment to community welfare, stating, "Giving back to the communities in which we live and work has always been integral to our mission. Through these donations, we aim to express our gratitude to these organizations for their tireless efforts in strengthening our communities." The donations, ranging from $5,000 to $20,000, have been strategically allocated to support regional food pantries, shelters, and disaster relief programs. Each beneficiary was carefully chosen by USSFCU's leadership team, reflecting a deep connection to the hearts and minds of credit union staff. The initiative commenced in mid-December, as Anderson and a select group of USSFCU representatives embarked on a series of check presentations at local locations. During these visits, they gained insights into the impactful work undertaken by each organization and presented them with a symbolic check. Beneficiary organizations and their respective donations include Capital Area Food Bank - $20,000 SOME (So Others Might Eat) - $10,000 Mattie Miracle Cancer Foundation - $10,000 ALIVE! (Alexandria) - $5,000 Carpenter's Shelter - $5,000 American Red Cross – $15,000 In addition to the monetary contributions, USSFCU actively engaged in hosting holiday donation drives, collecting toys, food, and winter essentials for the mentioned organizations. USSFCU members and staff were encouraged to participate by bringing their donations to the Credit Union's Bowman Branch location. The collected items will be delivered to the respective beneficiaries in the coming weeks, further reinforcing USSFCU's commitment to community support and well-being.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

Read More

Nonprofit Technology

The Vonage Foundation Partners with Girls Who Code to Expand Opportunities in Tech

Girls Who Code | March 17, 2023

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that the company has partnered with Girls Who Code, an international nonprofit organization working to close the gender gap in tech. The Vonage Foundation will support Girls Who Code through sponsorship of its Summer Immersion Program 2023, which is focused on building tomorrow's diverse tech workforce through education. The two-week Summer Immersion Program provides free, virtual opportunities for students in 9th through 12th grade and is a vital part of Girls Who Code's continuous efforts to make coding education accessible and flexible for students of all backgrounds, including those from historically underrepresented groups in Black, Latinx, and low-income communities. The program provides opportunities for young people to expand their technical knowledge and learn more about the computer science field through curriculum tracks that include Game Design, Web Development and Data Science. "Our flagship Summer Programs have historically been a huge stepping stone for our students and have turned their early interest in computer science into lifelong curiosity and even careers. Last year, we served over 7,000 students across our summer programs alone," said Tarika Barrett, CEO of Girls Who Code. "We're grateful for the support from our partners, like Vonage, as we continue to expand our reach. Our curriculum must reflect the immense possibilities that exist within a tech career, so students know that there is room for their passions in tech and that they have the resources to discover new ones." The Vonage Foundation supports global initiatives dedicated to bringing technology access to communities through partnerships, charitable contributions and donations of services for nonprofits. The core of this mission focuses on the advancement of global connectivity - bringing people and technology together for the greater good. By partnering with organizations like Girls Who Code, Vonage is working to bridge the digital divide by using technology to unlock creative minds and open doors to pathways into a STEM career. "We are excited to stand alongside Girls Who Code in this mission to ensure young girls today have the opportunities to chart a course for the future through a career in tech," said Joy Corso, Chief Marketing Officer for Vonage. "Women are vital to the sustainable future of our industry. Through the work of The Vonage Foundation, and partnerships like this, we at Vonage are channeling our passion for education, innovation and the power of communications to provide greater access to technology resources for all." About Girls Who Code Girls Who Code is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company's Most Innovative Companies list, and in 2022 was named one of NonProfit Times' Best Nonprofits to Work For. About The Vonage Foundation The Vonage Foundation is focused on the power of communications and connectivity to bridge the digital divide by using technology to unlock innovation and drive creative minds with grants for curriculum, research, technical advancements, knowledge sharing and financial support, aiming to make the world we live in a vibrant interconnected community by ensuring a digital-first future is possible today. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

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