Using multi-channel marketing to boost your fundraising

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now (not to mention the multiple generations in our donor pools) it’s no wonder that nonprofits who use multi-channel marketing approaches often see a boost in their fundraising efforts.

Spotlight

The Arc of San Diego

The Arc of San Diego is the largest, most comprehensive service provider to people with intellectual and developmental disabilities in San Diego County. Through classes, workshops, community living, and individualized counseling, the dedicated staff of The Arc patiently guides individuals with disabilities toward the most self-sufficient life possible. The ultimate goal of all programs and services at The Arc of San Diego is to help each individual reach their fullest level of independence.

OTHER ARTICLES
Nonprofit Management

3 Soft Skills Every Fundraiser Needs

Article | July 11, 2022

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

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Nonprofit Management

4 Challenges that Large Non-profit Organizations Face

Article | July 28, 2022

Large non-profit organisations must frequently overcome extreme challenges in order to stay on track toward achieving their mission and goals. There are currently 1.4 million tax-exempt organisations in the United States alone, so there is no shortage of non-profit organisations competing for resources, financial assistance, and talent. The challenge is exacerbated because a large non-profit (or small non-profit) is expected to make all strategic decisions with its organisational mission in mind. The good news is that a non-profit’s mission can guide them in making the right decisions and overcoming obstacles. Large non-profits face numerous challenges on a daily basis in order to stay on track. These issues include sustainability, donor retention and engagement, finding the right volunteers, and organising internal and external processes. Today, we'll go over these issues in greater depth and offer solutions. How Can Large Non-profits Be Sustainable? Sustainability is critical to a large non-profit’s long-term success. Large non-profit organizations frequently must uphold a recognizable brand and reputation. Developing a strategic plan with sustainability as the foundation starts with an organization's mission and vision. How Can Large Non-profits Keep and Engage Donors? Another issue that large non-profit organizations frequently face is retaining and engaging donors. Did you know that in 2015, 373.25 billion dollars were donated to charitable causes? Large non-profit organizations are tasked with acquiring new donors, engaging their donor base, and retaining valuable relationships. Donor retention rates for offline-only donors are 29%, while online-only donors have a 21% retention rate. Raising these averages by a few percentage points can give a large non-profit organization more reach. How Can a Large Non-profit Find the Right Volunteers? A large non-profit can save a lot of money by identifying and recruiting the right volunteers for the right strategic jobs. According to an Independent Sector study, the average volunteer hour is worth more than $24.00 (2016 data). The value of volunteerism can quickly add up large non-profit organizations that rely heavily on volunteers. Volunteers also provide valuable skill sets to non-profits, which can improve an organization's ability across departments. How Can Large Non-profits Improve Processes? Setting up processes is one of the most important things a large non-profit can do to ensure consistency and control throughout the organization. Every aspect of the organization, including but not limited to fundraising, volunteer coordination, training, strategic engagement, and retention strategies, should have a process in place. Organizations that want to create a road map for success must devote time to strategic planning.

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Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 29, 2022

Advocacy vs. Activist Roles: Non-profits all over the world are typically divided into those that engage in grassroots activism, those that advocate ideological positions, and those that combine the two to work for the betterment of society. This means that many non-profits, such as the Red Cross and Oxfam, are both activist and advocacy organizations, whereas others, such as the World Watch Institute and the Club of Rome, are primarily advocacy organizations. Furthermore, many non-profit organizations, such as Greenpeace and the World Wildlife Fund, are primarily activist in nature. The key point to remember here is that no non-profit can exist solely through activism or advocacy and thus must combine both functions to gain legitimacy and credibility. In other words, non-profits must strike a balance between activism and advocacy in order to achieve their social welfare and public good objectives. Of course, there are many non-profits in the United States that primarily function as advocacy groups with a presence only in the country because politics in the United States is driven by lobbying and special interest advocacy, which means that liberals must fund non-profits that advocate for their ideologies. Grassroots Activism, Interventions, and Crisis Management: When it comes to grassroots activism, non-profits must not only have the necessary ideology but also a deep commitment as well as the willingness to endure odds and overcome obstacles. This is because grassroots activism usually entails non-profits confronting the might of the state in areas where they must question the state's practices and point out gaps and anomalies in the implementation of the government's social schemes and welfare policies. Furthermore, grassroots activism necessitates intervention and crisis management by non-profits, which frequently puts them in conflict with vested interests who do not want interference from those they perceive to be unwanted attention and spotlight focusers on their nefarious activities. This is why many non-profits stop at the beginning of their activism and do not move on to interventions and crisis management. This is also why many non-profits collaborate with law enforcement and government agencies so that any interventions and crisis management can be carried out in tandem with the government rather than the non-profits taking on the role that the government must. Of course, this is easier said than done because, in many cases, non-profits discover that governmental agencies have abdicated their responsibilities, forcing them to intervene and correct the problems on the ground.

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Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

It is crucial to keep a keen eye on what the significant figures imply for NGO’s and how they affect their operations. Learn more in detail in the 5 key lessons! It's alluring to concentrate just on the significant figures that affect the non-profit industry as a whole. However, it's equally crucial to concentrate on what those significant figures imply for certain NGOs and how they may affect your day-to-day operations. The report can be used to learn the following five key lessons. Lesson One: Small-Dollar Donors Are Being Left Behind Around 84.1% of contributors give less than $500 yearly to the organisations they support, and just 19% of new donors are retained over time, according to the most recent Fundraising Effectiveness Project data. This indicates that the great majority of small-dollar donors are leaving non-profit organizations. Lesson Two: There are Winners and Losers by Mission Type Donors change the emphasis they give to certain missions every year. Donors' giving priorities clearly reflect the legacy of COVID-19 as well as the enduring influence of racial and social justice movements. The number of non-profits with missions in the arts, culture, or healthcare increased significantly in 2020. Non-profits with an emphasis on foreign affairs, human services, and education, on the other hand, had slow growth or reductions in 2021. Lesson Three: Corporate Giving is a Distraction It will become more crucial to engage with people instead of concentrating on corporate ties as businesses modify their philanthropic alliances and employees try to support their preferred causes outside of their workplace's giving program. Lesson Four: It’s Time to Modernize Bequest Giving A warning sign that NGOs are not investing in highlighting the opportunities available with legacy gifts is the decline in bequests during 2021. Although any donor can establish a contribution through their estate to a non-profit they are passionate about, there is a frequent misconception that bequests must be customized for significant donors. Lesson Five: Retention and Acquisition Benchmarks Are Critical For its key revenue figures, the Giving USA report heavily depends on IRS 990 information. When examining giving trends throughout the sector, that data is helpful, but it is less helpful when attempting to comprehend the behavior of all donors. It is reassuring to see that when discussing contributors' ongoing support of NGOs, the Fundraising Effectiveness Project's data on acquisition and retention of individual donors was recognised as the primary source. It's crucial to comprehend donor behaviour, and you can achieve this by comparing the donor behaviour of your own organization to benchmarks from the ‘Fundraising Effectiveness Project.’

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Spotlight

The Arc of San Diego

The Arc of San Diego is the largest, most comprehensive service provider to people with intellectual and developmental disabilities in San Diego County. Through classes, workshops, community living, and individualized counseling, the dedicated staff of The Arc patiently guides individuals with disabilities toward the most self-sufficient life possible. The ultimate goal of all programs and services at The Arc of San Diego is to help each individual reach their fullest level of independence.

Related News

Fundraising, Nonprofit Technology

Blackbaud Unveils New TeamRaiser Activity-Tracking Feature Good Move

Prnewswire | March 31, 2023

Blackbaud, the world's leading provider of software for powering social impact, has announced the general availability of a new expansive feature for Blackbaud TeamRaiser® in the U.S. and Canada. Good Move™ is designed to help charitable organizations energize their constituents and raise more with a mobile-first gamified activity-tracking and peer-to-peer fundraising experience. This new feature leverages Kilter acquired by Blackbaud in late 2022. "Blackbaud is proud to launch this new opportunity for more powerful engagement and fundraising among our customers and their communities," said Graeme Port, senior director of product management for Peer-To-Peer at Blackbaud. "Offering new ways to attract participants and donors will expand the reach and mission of fueling social impact." TeamRaiser is a leading peer-to-peer fundraising event software for nonprofits, and with the addition of Good Move, will deliver easy-to-use fundraising experiences with the ability to track fundraising and activity goals on real-time leaderboards. Featuring a variety of activity-tracking capabilities (syncing fitness devices, checking into gyms/studios, manual entry tiles) and customizable event types (mindful minutes, read-a-thons, traditional walk/runs, pickleball tournaments, hiking challenges, etc.), TeamRaiser customers can take their fundraisers to the next level and build events that truly resonate with their supporter base for greater returns. "We are grateful for Blackbaud being a valuable partner since 2013 as we've grown together to further our missions," said Stephen Holley, co-founder, president and CEO of Carry The Load and Veteran U.S. Navy SEAL. "Core to our mission at Carry The Load, hundreds of thousands of volunteers have walked millions of miles to honor and remember military service members and first responders who have paid the ultimate sacrifice for our freedom. Launching the Good Move application will expand our reach as a nonprofit and ultimately make a greater impact for those we serve." The Good Move application is now available to all TeamRaiser customers at no additional cost and can be added to any existing campaign or used to create an entirely new one to further engage constituents. About Blackbaud Blackbaud is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek's list of America's Most Responsible Companies, Quartz's list of Best Companies for Remote Workers, and Forbes' list of America's Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries.

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Fundraising, Nonprofit Technology

iWave Introduces Interactive Dashboards for Donor Insights and Trends

iWave | March 10, 2023

On March 09, 2023, iWave, the leading fundraising intelligence solution in the industry, announced the release of its new interactive dashboards and visual analytics for healthcare, education, and nonprofit organizations. The robust suite of dashboards provided by iWave enables organizations to make strategic and operational decisions at a glance, as well as swiftly identify opportunities and trends among their donors and prospects. Examining vast amounts of data and gleaning insights can be challenging and time-consuming using conventional methods due to the growing volume of donor information. The addition of interactive visual analytics empowers fundraising professionals to explore vast amounts of data and efficiently communicate vital insights to their teams. The latest addition to iWave encompasses the following dashboards: Operations: Real-time tracking of in-app activities to help organizations improve platform usage. Major Giving: AI-powered analytics for wealth and philanthropic data visualizations for donors and prospects. Executive Summary: A customized donor portfolio summary includes philanthropic, wealth, and biographic information to share with leadership members. Planned Giving: Planned Giving: Wealth, age, and cause data analytics for donors likely to give a legacy gift. Maps: An interactive geographic map of prospects and donors to choose event locations, plan donor visits, and determine staffing needs depending on geographic distribution. iWave's interactive dashboards are powered by Tableau, enabling organizations to explore, evaluate, and illustrate fundraising data for quicker, data-driven decision-making. These compelling visualizations facilitate the transformation of data into actionable insights. About iWave iWave is a leading software solutions developer based in Charlottetown, Canada, specializing in providing comprehensive and user-friendly fundraising intelligence platforms to nonprofit organizations. Its 30 years of experience in aggregating wealth, philanthropic, and biographic data allows it to empower fundraising teams with actionable intelligence that helps them learn more about their donors, raise more money, and maximize their impact. With its outstanding support team and industry tips on our blog, the company helps nonprofits fundraise with confidence.

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Fundraising,Nonprofit Technology,Financial Management

Armanino Leverages Predictive Analytics to Help Nonprofits for Fund Planning

Armanino | January 20, 2023

The national accounting and consulting firm Armanino LLP recently announced the launch of its Strategic Development Outsourcing (SDO) service, giving nonprofit organizations the only resource in the accounting and consulting fields. SDO, the new service, brings a purposeful development approach powered by analytics and data to help organizations to focus on internal resources to obtain maximum performance. The three-phase approach is used by Armanino's Strategic Development Outsourcing service to drive the results for the nonprofit's funding. The first phase of three is to provide an in-depth analysis of the organization's present fundraising performance compared to the benchmarks of other nonprofit organizations. The second phase identifies potential funding gaps and builds a three-year development model using predictive analytics. Finally, the third phase is to provide expertise to support bridging the funding gap and design a strategy for the nonprofit's funding. Armanino provides ongoing support for custom report creation with donor analytics, maintaining a donor database, assisting with significant gift planning, donor segmentation, planned to give, detailed fundraising analysis, and compliance functions. The company's SDO service evaluates organizations' current donor base using many industry-leading strategies, to help them source new prospects and gauge individual, corporate and institutional funding. The service has the power to provide access to previously inaccessible solutions and data tools, allowing the organizations to take complete advantage of the collective resources and expertise provided by Armanino's state-of-the-art consulting practice offers. About Armanino Founded in 1969 as an accounting and business consultancy, Armanino LLP is one of the top 25 Certified Public Accountants in the nation. The company provides business management, an integrated set of audit, tax, and technology solutions and consulting regionally and nationally. It offers services to companies in every stage of the business. Armanino focuses on intelligent technology and is one of the leaders in the cloud revolution of financial, operational, sales, and compliance tools that are changing the way companies do business. The company is an independent member firm of Moore North America Inc. (MNA), a regional member of Moore Global Network Limited (MGNL), one of the leading accounting and consulting membership organizations.

Read More

Fundraising, Nonprofit Technology

Blackbaud Unveils New TeamRaiser Activity-Tracking Feature Good Move

Prnewswire | March 31, 2023

Blackbaud, the world's leading provider of software for powering social impact, has announced the general availability of a new expansive feature for Blackbaud TeamRaiser® in the U.S. and Canada. Good Move™ is designed to help charitable organizations energize their constituents and raise more with a mobile-first gamified activity-tracking and peer-to-peer fundraising experience. This new feature leverages Kilter acquired by Blackbaud in late 2022. "Blackbaud is proud to launch this new opportunity for more powerful engagement and fundraising among our customers and their communities," said Graeme Port, senior director of product management for Peer-To-Peer at Blackbaud. "Offering new ways to attract participants and donors will expand the reach and mission of fueling social impact." TeamRaiser is a leading peer-to-peer fundraising event software for nonprofits, and with the addition of Good Move, will deliver easy-to-use fundraising experiences with the ability to track fundraising and activity goals on real-time leaderboards. Featuring a variety of activity-tracking capabilities (syncing fitness devices, checking into gyms/studios, manual entry tiles) and customizable event types (mindful minutes, read-a-thons, traditional walk/runs, pickleball tournaments, hiking challenges, etc.), TeamRaiser customers can take their fundraisers to the next level and build events that truly resonate with their supporter base for greater returns. "We are grateful for Blackbaud being a valuable partner since 2013 as we've grown together to further our missions," said Stephen Holley, co-founder, president and CEO of Carry The Load and Veteran U.S. Navy SEAL. "Core to our mission at Carry The Load, hundreds of thousands of volunteers have walked millions of miles to honor and remember military service members and first responders who have paid the ultimate sacrifice for our freedom. Launching the Good Move application will expand our reach as a nonprofit and ultimately make a greater impact for those we serve." The Good Move application is now available to all TeamRaiser customers at no additional cost and can be added to any existing campaign or used to create an entirely new one to further engage constituents. About Blackbaud Blackbaud is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek's list of America's Most Responsible Companies, Quartz's list of Best Companies for Remote Workers, and Forbes' list of America's Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries.

Read More

Fundraising, Nonprofit Technology

iWave Introduces Interactive Dashboards for Donor Insights and Trends

iWave | March 10, 2023

On March 09, 2023, iWave, the leading fundraising intelligence solution in the industry, announced the release of its new interactive dashboards and visual analytics for healthcare, education, and nonprofit organizations. The robust suite of dashboards provided by iWave enables organizations to make strategic and operational decisions at a glance, as well as swiftly identify opportunities and trends among their donors and prospects. Examining vast amounts of data and gleaning insights can be challenging and time-consuming using conventional methods due to the growing volume of donor information. The addition of interactive visual analytics empowers fundraising professionals to explore vast amounts of data and efficiently communicate vital insights to their teams. The latest addition to iWave encompasses the following dashboards: Operations: Real-time tracking of in-app activities to help organizations improve platform usage. Major Giving: AI-powered analytics for wealth and philanthropic data visualizations for donors and prospects. Executive Summary: A customized donor portfolio summary includes philanthropic, wealth, and biographic information to share with leadership members. Planned Giving: Planned Giving: Wealth, age, and cause data analytics for donors likely to give a legacy gift. Maps: An interactive geographic map of prospects and donors to choose event locations, plan donor visits, and determine staffing needs depending on geographic distribution. iWave's interactive dashboards are powered by Tableau, enabling organizations to explore, evaluate, and illustrate fundraising data for quicker, data-driven decision-making. These compelling visualizations facilitate the transformation of data into actionable insights. About iWave iWave is a leading software solutions developer based in Charlottetown, Canada, specializing in providing comprehensive and user-friendly fundraising intelligence platforms to nonprofit organizations. Its 30 years of experience in aggregating wealth, philanthropic, and biographic data allows it to empower fundraising teams with actionable intelligence that helps them learn more about their donors, raise more money, and maximize their impact. With its outstanding support team and industry tips on our blog, the company helps nonprofits fundraise with confidence.

Read More

Fundraising,Nonprofit Technology,Financial Management

Armanino Leverages Predictive Analytics to Help Nonprofits for Fund Planning

Armanino | January 20, 2023

The national accounting and consulting firm Armanino LLP recently announced the launch of its Strategic Development Outsourcing (SDO) service, giving nonprofit organizations the only resource in the accounting and consulting fields. SDO, the new service, brings a purposeful development approach powered by analytics and data to help organizations to focus on internal resources to obtain maximum performance. The three-phase approach is used by Armanino's Strategic Development Outsourcing service to drive the results for the nonprofit's funding. The first phase of three is to provide an in-depth analysis of the organization's present fundraising performance compared to the benchmarks of other nonprofit organizations. The second phase identifies potential funding gaps and builds a three-year development model using predictive analytics. Finally, the third phase is to provide expertise to support bridging the funding gap and design a strategy for the nonprofit's funding. Armanino provides ongoing support for custom report creation with donor analytics, maintaining a donor database, assisting with significant gift planning, donor segmentation, planned to give, detailed fundraising analysis, and compliance functions. The company's SDO service evaluates organizations' current donor base using many industry-leading strategies, to help them source new prospects and gauge individual, corporate and institutional funding. The service has the power to provide access to previously inaccessible solutions and data tools, allowing the organizations to take complete advantage of the collective resources and expertise provided by Armanino's state-of-the-art consulting practice offers. About Armanino Founded in 1969 as an accounting and business consultancy, Armanino LLP is one of the top 25 Certified Public Accountants in the nation. The company provides business management, an integrated set of audit, tax, and technology solutions and consulting regionally and nationally. It offers services to companies in every stage of the business. Armanino focuses on intelligent technology and is one of the leaders in the cloud revolution of financial, operational, sales, and compliance tools that are changing the way companies do business. The company is an independent member firm of Moore North America Inc. (MNA), a regional member of Moore Global Network Limited (MGNL), one of the leading accounting and consulting membership organizations.

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