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7-Day Marketing Plan for Your Giving Tuesday Campaign

Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your Giving Tuesday campaign top of mind and move supporters to get involved. Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors.

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XQ Institute

XQ is a growing and passionate network of educators, students, families, and civic-minded citizens reimagining high school education in the United States. Our mission is to fuel America’s collective creativity to transform high school so every student succeeds - no matter their race, gender, or zip code. We want to see that change underway in every high school and in every community — all 14,000+ school districts.

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Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 14, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

Read More
Nonprofit Management

Microsoft Dynamics 365 for Nonprofits: What You Need to Know

Article | July 11, 2022

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're already using a range of Microsoft products (or have heard of Microsoft's generous Tech for Social Impact initiative) but haven't yet heard of Dynamics, you're definitely going to want to have it on your radar.

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Nonprofit Management

Nonprofits Have The Tools To Operate Remotely, But What Should They Work On?

Article | July 28, 2022

Last week we released an article outlining a list of software that can make working from home as painless as possible. The goal of that blog, and all others we post, is to share our insights to hopefully provide value for nonprofits. A few days after writing the post, I started thinking about organizations like Habitat for Humanity and the Red Cross. Zoom doesn’t seem very helpful if you’re trying to collect blood donations or construct new homes.

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3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

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Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're already using a range of Microsoft products (or have heard of Microsoft's generous Tech for Social Impact initiative) but haven't yet heard of Dynamics, you're definitely going to want to have it on your radar.

Read More
Nonprofit Management

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Article | July 28, 2022

Last week we released an article outlining a list of software that can make working from home as painless as possible. The goal of that blog, and all others we post, is to share our insights to hopefully provide value for nonprofits. A few days after writing the post, I started thinking about organizations like Habitat for Humanity and the Red Cross. Zoom doesn’t seem very helpful if you’re trying to collect blood donations or construct new homes.

Read More

3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

Read More
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Spotlight

XQ Institute

XQ is a growing and passionate network of educators, students, families, and civic-minded citizens reimagining high school education in the United States. Our mission is to fuel America’s collective creativity to transform high school so every student succeeds - no matter their race, gender, or zip code. We want to see that change underway in every high school and in every community — all 14,000+ school districts.

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Nonprofit Management

Ameren Corporation adds $10,000 American Red Cross donation to Hurricane Ida recovery assistance

Ameren Corporation, American Red Cross | September 08, 2021

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Philanthropy News Digest | November 14, 2019

Grants awarded from donor-advised funds in the United States in fiscal year 2018 totaled a record $23.42 billion, up 18.9 percent from the $19.7 billion awarded in 2017, a report from the National Philanthropic Trust finds. Based on an analysis of data from IRS Form 990s filed by nearly a thousand DAF-sponsoring charitable organizations, including national charities, community foundations, and single-issue entities, the thirteenth edition of NPT's Donor-Advised Fund Report found that grantmaking by donor-advised funds to qualified charities nearly doubled over the past five years, from $12.35 billion in 2014 to $23.42 billion in 2018. The report found that total DAF assets available for grantmaking increased 8.3 percent on a year-over-year basis in 2018, to an all-time high of $121.42 billion, while contributions to DAF accounts increased 20.1 percent, to a record $37.12 billion.

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Community Bank donates $41,750 to nonprofits in New York

Olean Times Herald | October 10, 2019

For the second year, Community Bank N.A. staff in Cattaraugus County marked National Good Neighbor Day by being involved in helpful activities and donating to community causes and organizations. New York state branches contributed $41,750 to local nonprofits of their choice, including Genesis House of Olean. Olean’s branch will also continue to help staff the Warming House during the end of each semester, when student volunteers are away on school break. “National Good Neighbor Day is an opportunity for us to showcase the love we have for our communities and neighbors — all while having fun,” Eric Garvin, a Community Bank vice president, said. “We’re truly honored to be a part of this community and are grateful for the chance to give back.” The Franklinville branch collected non-perishable food items for Catholic Charities’ food pantry.

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Nonprofit Management

Ameren Corporation adds $10,000 American Red Cross donation to Hurricane Ida recovery assistance

Ameren Corporation, American Red Cross | September 08, 2021

To help communities impacted by Hurricane Ida recover from the disaster, Ameren Corporation not only sent equipment and hundreds of co-workers to Louisiana, the company is also donating $10,000 to the American Red Cross for additional relief assistance. "Our thoughts go out to all the communities impacted by Hurricane Ida as they go about the work of recovering from the damage caused by this storm," said Warner Baxter, chairman, president and CEO of Ameren Corporation. "In addition to deploying hundreds of our Ameren co-workers to assist with getting the power back on, we are adding a donation to support the American Red Cross and the critical role they play in providing emergency relief to so many in need during this challenging time." Ameren is an engaged partner in the electric industry's mutual assistance network through Edison Electric Institute, and available to help with workforce resources, while also providing financial donations when emergencies in other parts of the country occur. Through the mutual assistance network, Ameren Illinois and Ameren Missouri are eligible to ask for assistance from neighboring energy companies when a crisis occurs. For those wishing to make their own donation, please visit RedCross.org to make a contribution. About Ameren Corporation St. Louis-based Ameren Corporation powers the quality of life for 2.4 million electric customers and more than 900,000 natural gas customers in a 64,000-square-mile area through its Ameren Missouri and Ameren Illinois rate-regulated utility subsidiaries.Ameren Illinois provides electric transmission and distribution service and natural gas distribution service. Ameren Missouri provides electric generation, transmission and distribution services, as well as natural gas distribution service. Ameren Transmission Company of Illinois operates a rate-regulated electric transmission business in the Midcontinent Independent System Operator, Inc.

Read More

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Philanthropy News Digest | November 14, 2019

Grants awarded from donor-advised funds in the United States in fiscal year 2018 totaled a record $23.42 billion, up 18.9 percent from the $19.7 billion awarded in 2017, a report from the National Philanthropic Trust finds. Based on an analysis of data from IRS Form 990s filed by nearly a thousand DAF-sponsoring charitable organizations, including national charities, community foundations, and single-issue entities, the thirteenth edition of NPT's Donor-Advised Fund Report found that grantmaking by donor-advised funds to qualified charities nearly doubled over the past five years, from $12.35 billion in 2014 to $23.42 billion in 2018. The report found that total DAF assets available for grantmaking increased 8.3 percent on a year-over-year basis in 2018, to an all-time high of $121.42 billion, while contributions to DAF accounts increased 20.1 percent, to a record $37.12 billion.

Read More

Community Bank donates $41,750 to nonprofits in New York

Olean Times Herald | October 10, 2019

For the second year, Community Bank N.A. staff in Cattaraugus County marked National Good Neighbor Day by being involved in helpful activities and donating to community causes and organizations. New York state branches contributed $41,750 to local nonprofits of their choice, including Genesis House of Olean. Olean’s branch will also continue to help staff the Warming House during the end of each semester, when student volunteers are away on school break. “National Good Neighbor Day is an opportunity for us to showcase the love we have for our communities and neighbors — all while having fun,” Eric Garvin, a Community Bank vice president, said. “We’re truly honored to be a part of this community and are grateful for the chance to give back.” The Franklinville branch collected non-perishable food items for Catholic Charities’ food pantry.

Read More

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