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7 Tips to Promote Your Nonprofit on Facebook

As one of the most popular social media platforms, Facebook can help your non-profit engage with supporters and promote your fundraising campaigns. It’s not always easy to know how to get the most from it though. Maybe you’ve set up a Facebook page for your nonprofit and have seen a small amount of engagement with your posts. You can probably see the potential but you’re not sure how to build on it. Or maybe you’ve been able to secure an impressive number of followers, but you’re not seeing much engagement on posts. Your nonprofit doesn’t have to appeal to a young audience to do well on Facebook. Stats show that Facebook is becoming more popular with users aged 65 and over. If your nonprofit is targeting this demographic, your Facebook presence can be more important than you might think.

Spotlight

CHOICE Humanitarian

CHOICE Humanitarian ends poverty. With support from our donors and partners, we connect motivated villages to resources and tools that allow villagers to change their lives. By building skills, capacities and leadership of the villagers, entire communities can break the cycle of poverty. Communities continue to move forward by defining objectives and leveraging connections.

OTHER ARTICLES
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Nonprofit Management

5 Rules for Adjusting Your Nonprofit Marketing

Article | July 11, 2022

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

Read More
Nonprofit Management

Why Protecting Donor Data Is No Longer Optional

Article | July 12, 2022

Data is the new currency boosted by artificial intelligence and the pandemic — obviously impacting society in small and significant ways, such as with immense data collection. It's an asset that we all have (our information), and it's precious to governments, corporations and, yes, nonprofits. But not everyone is using data wisely (e.g., safeguarding it), and some are taking advantage of this opportunity. As a result, data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity. Protecting donor data is no longer just something nice to do. It's essential, and donors will move away (as well they should) from nonprofits that don't protect their information by having transparent and clear data policies. To put this in perspective, think of companies like Facebook and Google. They know your full name, location, interests and more about you (and your donors) than you might think. These large corporations also know everything about what you do online: where you've been online and who you've chatted with (and when). Inevitably, nonprofits are getting on the data bandwagon to better target and predict how and when donors will give. And while a growing number of tech companies provide fundraisers with much better insights and abilities to raise more money with the use of data, we need to ensure there's a balance. Moreover, nonprofit leaders must know what's involved in obtaining and securing donor data. Data Is the New Gold Data is a commodity for all organizations, from small businesses to Fortune 500 companies and nonprofits. About 97 zettabytes of data exist now, and by 2025, it will nearly double, which is astounding. And we're in a time when you have to use data information to grow and sustain your organization to compete and stay afloat. In other words, it's not an option. However, it’s vital to internalize the message that data is the new gold in the digital era, and it needs to be protected. In other words, cybersecurity is critical. First, the world had the GDPR, which affected U.S.-based companies and nonprofits. Then California created a privacy law, Virginia, and recently Colorado, with other states following. Protect Your Data From Corporate Invasion We need to understand where and how it gets collected to protect everyone's data. In other words, nonprofit leaders don't get a pass on the fact they can't understand technology. No one's saying you have to learn how to code, but you do need to understand the implications of the data your organization collects. For instance, your marketing team probably has Google Analytics set up. As a leader, you need to understand what information gets collected because sooner or later, your donors will ask you. You should understand if and how your web presence collects data, such as the location, operating system, browser type and more from those who visit your site. You should realize that nonprofits, and probably your own, use that information to cater ads and increase conversions on their sites. For example, suppose a donor visited a New York City education nonprofit’s website last week, and now the same donor visits a nonprofit school in Boston. In this case, the one in Boston will know that visitor is highly interested in education since it’ll recognize the browser the visitor used. Even with the most basic tracking and data collection, the chances are that your organization collects this information by using something called "cookies," which store information on a computer or mobile device when someone browses certain websites. Google has an advertising network where advertisers can place ads related to what Google thinks you're interested in — based on things like what websites a person visited or what YouTube videos they watched. Advertisers, including nonprofits, pay Google every time someone clicks on their ads. Google also uses cookies to track browsing habits to show these targeted ads across different devices (e.g., computers, tablets, phones). Although the use of cookies is evolving, the point is that donors know this. Do you? Stop Corporations From Tracking You and Your Donors If you want to keep data safe on the internet, it's vital to curb certain behaviors. First and foremost, realize that the information captured on social media and the engagement from your followers gets transmitted to Google and Facebook, for instance, which, in turn, sells all of it. Second, think about the tools you're using online to engage with donors. For instance, do you want the Facebook Messenger service or chatbots communicating with your donors and collecting their data? It's essential to inform and obtain consent from your donors on how you collect and use their data and make them aware that things aren’t so simple with social platforms, for instance. Use Services That Don't Collect Unnecessary Data One way to safeguard nonprofit communication data is by using services that don't collect any information. For instance, instead of using SMS texts to communicate with your donors, how about using encrypted platforms, such as Signal? Be careful with WhatsApp, as Facebook owns that one. Sure, these services may be a bit more of an inconvenience, but they don't collect personal information, which donors will appreciate. Beware of Free Services and Applications In the digital age, nearly everything has a price. Platforms like Facebook and Google offer you a "free" service in exchange for information. As the saying goes, if you're not paying for it, then you and the data are the product. It means that when you use these services, they give your nonprofit data to advertisers — for a fee from which you do not benefit — to make money off of your donor data and information. Conversely, nonprofits need the data to reach and better interact with donors in the digital age. Therefore, it's a careful balancing act of not taking data for granted and being mindful of the services you use and why. Data as a Premium Commodity Data is undeniably a more sought-after commodity. In fact, it’s now a highly precious and premium commodity. Companies currently spend billions of dollars on data mining and analysis. This happens by using "data brokers" that collect information from public records, surveys, and other databases and then combine them to create detailed reports about people's lives. However, nonprofits should realize the ethical difficulty they face and work with vendors and providers emphasizing ethics and security. Moreover, nonprofits can't stick their collective heads in the sand, and speak honestly and openly with donors about their data. In sum, we need to take data protection seriously: to protect ourselves and donors from abuse, extortion or identity theft!

Read More

How to Start a Nonprofit Podcast in 6 Steps

Article | June 4, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

Read More
Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

Data is the new currency boosted by artificial intelligence and the pandemic — obviously impacting society in small and significant ways, such as with immense data collection. It's an asset that we all have (our information), and it's precious to governments, corporations and, yes, nonprofits. But not everyone is using data wisely (e.g., safeguarding it), and some are taking advantage of this opportunity. As a result, data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity. Protecting donor data is no longer just something nice to do. It's essential, and donors will move away (as well they should) from nonprofits that don't protect their information by having transparent and clear data policies. To put this in perspective, think of companies like Facebook and Google. They know your full name, location, interests and more about you (and your donors) than you might think. These large corporations also know everything about what you do online: where you've been online and who you've chatted with (and when). Inevitably, nonprofits are getting on the data bandwagon to better target and predict how and when donors will give. And while a growing number of tech companies provide fundraisers with much better insights and abilities to raise more money with the use of data, we need to ensure there's a balance. Moreover, nonprofit leaders must know what's involved in obtaining and securing donor data. Data Is the New Gold Data is a commodity for all organizations, from small businesses to Fortune 500 companies and nonprofits. About 97 zettabytes of data exist now, and by 2025, it will nearly double, which is astounding. And we're in a time when you have to use data information to grow and sustain your organization to compete and stay afloat. In other words, it's not an option. However, it’s vital to internalize the message that data is the new gold in the digital era, and it needs to be protected. In other words, cybersecurity is critical. First, the world had the GDPR, which affected U.S.-based companies and nonprofits. Then California created a privacy law, Virginia, and recently Colorado, with other states following. Protect Your Data From Corporate Invasion We need to understand where and how it gets collected to protect everyone's data. In other words, nonprofit leaders don't get a pass on the fact they can't understand technology. No one's saying you have to learn how to code, but you do need to understand the implications of the data your organization collects. For instance, your marketing team probably has Google Analytics set up. As a leader, you need to understand what information gets collected because sooner or later, your donors will ask you. You should understand if and how your web presence collects data, such as the location, operating system, browser type and more from those who visit your site. You should realize that nonprofits, and probably your own, use that information to cater ads and increase conversions on their sites. For example, suppose a donor visited a New York City education nonprofit’s website last week, and now the same donor visits a nonprofit school in Boston. In this case, the one in Boston will know that visitor is highly interested in education since it’ll recognize the browser the visitor used. Even with the most basic tracking and data collection, the chances are that your organization collects this information by using something called "cookies," which store information on a computer or mobile device when someone browses certain websites. Google has an advertising network where advertisers can place ads related to what Google thinks you're interested in — based on things like what websites a person visited or what YouTube videos they watched. Advertisers, including nonprofits, pay Google every time someone clicks on their ads. Google also uses cookies to track browsing habits to show these targeted ads across different devices (e.g., computers, tablets, phones). Although the use of cookies is evolving, the point is that donors know this. Do you? Stop Corporations From Tracking You and Your Donors If you want to keep data safe on the internet, it's vital to curb certain behaviors. First and foremost, realize that the information captured on social media and the engagement from your followers gets transmitted to Google and Facebook, for instance, which, in turn, sells all of it. Second, think about the tools you're using online to engage with donors. For instance, do you want the Facebook Messenger service or chatbots communicating with your donors and collecting their data? It's essential to inform and obtain consent from your donors on how you collect and use their data and make them aware that things aren’t so simple with social platforms, for instance. Use Services That Don't Collect Unnecessary Data One way to safeguard nonprofit communication data is by using services that don't collect any information. For instance, instead of using SMS texts to communicate with your donors, how about using encrypted platforms, such as Signal? Be careful with WhatsApp, as Facebook owns that one. Sure, these services may be a bit more of an inconvenience, but they don't collect personal information, which donors will appreciate. Beware of Free Services and Applications In the digital age, nearly everything has a price. Platforms like Facebook and Google offer you a "free" service in exchange for information. As the saying goes, if you're not paying for it, then you and the data are the product. It means that when you use these services, they give your nonprofit data to advertisers — for a fee from which you do not benefit — to make money off of your donor data and information. Conversely, nonprofits need the data to reach and better interact with donors in the digital age. Therefore, it's a careful balancing act of not taking data for granted and being mindful of the services you use and why. Data as a Premium Commodity Data is undeniably a more sought-after commodity. In fact, it’s now a highly precious and premium commodity. Companies currently spend billions of dollars on data mining and analysis. This happens by using "data brokers" that collect information from public records, surveys, and other databases and then combine them to create detailed reports about people's lives. However, nonprofits should realize the ethical difficulty they face and work with vendors and providers emphasizing ethics and security. Moreover, nonprofits can't stick their collective heads in the sand, and speak honestly and openly with donors about their data. In sum, we need to take data protection seriously: to protect ourselves and donors from abuse, extortion or identity theft!

Read More

How to Start a Nonprofit Podcast in 6 Steps

Article | June 4, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

Read More
MORE ARTICLES

Spotlight

CHOICE Humanitarian

CHOICE Humanitarian ends poverty. With support from our donors and partners, we connect motivated villages to resources and tools that allow villagers to change their lives. By building skills, capacities and leadership of the villagers, entire communities can break the cycle of poverty. Communities continue to move forward by defining objectives and leveraging connections.

Related News

Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

Read More

Nonprofit Management, Nonprofit Technology, Social Movements and Community

AnitaB.org Launches Executive Peer Groups Program to Shape Future of Tech Leadership

PR News | January 31, 2024

AnitaB.org has launched a distinctive opportunity aimed at fostering the advancement and success of women and non-binary leaders in technology: AnitaB.org Peer Groups for Executives (APG). Designed specifically for current and aspiring CEOs, the inaugural executive program extends beyond traditional professional development offerings. It's one of many ways the organization is furthering its mission of creating a more diverse and equitable tech ecosystem. AnitaB.org is honored to facilitate the inaugural executive peer groups," said Brenda Darden Wilkerson, President and CEO of AnitaB.org. "I have personally participated in a CEO peer group, and the experience was transformational. I gained hard skills, confidence, and an expanded network. I think about how much more powerful it would have been if the group was curated to women leaders in tech, with the open space to explore how intersectional identities create additional challenges to leadership, especially in a changing tech environment. We created AnitaB.org Peer Groups for Executives for just this reason. Data indicates that a big factor holding women back from moving into the most senior positions is a lack of confidence and training. Peer groups are a proven and powerful tool for advancement but are often imbalanced with men seeking participation more than women. APG for Executives is a new and unique opportunity specifically for executive women in tech who seek advancement and access to connection, support, and a proven curriculum for success in the C-Suite. With only 11% of tech CEO and senior-level leadership positions being held by women, if the gender imbalance continues in CEO-level trainings, this gap in representation in the industry will continue. This is important because when more women ascend to executive positions, organizations hire more equitably across intersectional gender identities — another key goal of the program. To promote a safe and empowering learning environment where women and non-binary technologists are seen and heard, the program features thoughtfully curated peer groups, consisting of 8-12 members each, led by an expert group chair. The selection and vetting process reinforces the integrity of the program, ensuring that participants are qualified, committed to engagement, and bring diverse perspectives and experiences. This intentional approach is the foundation for building a vibrant and inclusive APG community where members can participate in meaningful discussions, exchange ideas, and benefit from the collective wisdom of their peers. The program will kick off with a two-day, world-class, CEO-level training at an idyllic 150-acre ranch and retreat near Austin, Texas. Designed as an immersive experience, the retreat will delve into the unique challenges women and non-binary tech executives face, seamlessly progressing into conversations on the practical leadership tools needed to succeed in the high-pressure CEO position. Post-retreat, the program continues with monthly virtual and quarterly in-person group sessions for a year, fostering a continuous environment for executive-level learning, collaborative problem-solving, and strategic decision-making. Each participant will also gain exclusive access to one-on-one monthly coaching sessions with Angela Tucci, a longtime tech executive serving as the inaugural APG Leader. Tucci added, "Throughout my career as a C-Suite executive in tech, I have navigated and understand the challenges women in the industry often face in such roles. It requires specific skill sets and resilience to succeed, and that's what APG will offer. It's important for me to foster and support the upcoming community of women executives who will shape our tech ecosystem for the future.

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Fundraising, Nonprofit Management

Charlotte Community Health Clinic Opens the Dave Cathcart Pediatric Clinic in Partnership with Thompson Child & Family Focus

PR News | January 30, 2024

In partnership with Thompson Child & Family Focus (Thompson), Charlotte Community Health Clinic (CCHC) announces the January 30, 2024 grand opening of the Dave Cathcart Pediatric Clinic, named after the long-serving volunteer and Board member who passed away in 2022. The clinic will offer comprehensive pediatric care, including well and sick child visits, acute care services, dental services, immunizations, and behavioral health integration. With this new location at the Dave Cathcart Pediatric Clinic, we uphold our vision of a healthy community where all individuals, regardless of their ability to pay, have access to comprehensive, coordinated, affordable, and quality health care," said CCHC CEO Carolyn Allison. This new CCHC location is the result of a convergence of three main factors – the people, the place, and the project funding. Initially, the introduction of CEOs led to a relationship between the two agencies who serve similar populations of youth and families receiving Medicaid or are under-insured. Then came the discussion of the existing Thompson location in Grier Heights that could accommodate the clinic space needed and fill an unmet need for pediatric care in the area. Finally, CCHC received Health Resources and Services Administration funding focused on capital projects for community health centers – the investment needed to renovate and upfit the space donated by Thompson.When CCHC approached us to collaborate – we could foresee the benefits this partnership would bring to the youth in this community. Integrating physical health care services to our main hub for community mental health services is a triple win, stated Thompson President/CEO Will Jones. "It's a win for those we serve who need physical health care, a win for CCHC's patients who need mental health care, and a win for the Thompson mission to strengthen children, families, and communities. The Dave Cathcart Pediatric Clinic is located at 769 N. Wendover Road, Suite A, Charlotte, NC 28211.

Read More

Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

Read More

Nonprofit Management, Nonprofit Technology, Social Movements and Community

AnitaB.org Launches Executive Peer Groups Program to Shape Future of Tech Leadership

PR News | January 31, 2024

AnitaB.org has launched a distinctive opportunity aimed at fostering the advancement and success of women and non-binary leaders in technology: AnitaB.org Peer Groups for Executives (APG). Designed specifically for current and aspiring CEOs, the inaugural executive program extends beyond traditional professional development offerings. It's one of many ways the organization is furthering its mission of creating a more diverse and equitable tech ecosystem. AnitaB.org is honored to facilitate the inaugural executive peer groups," said Brenda Darden Wilkerson, President and CEO of AnitaB.org. "I have personally participated in a CEO peer group, and the experience was transformational. I gained hard skills, confidence, and an expanded network. I think about how much more powerful it would have been if the group was curated to women leaders in tech, with the open space to explore how intersectional identities create additional challenges to leadership, especially in a changing tech environment. We created AnitaB.org Peer Groups for Executives for just this reason. Data indicates that a big factor holding women back from moving into the most senior positions is a lack of confidence and training. Peer groups are a proven and powerful tool for advancement but are often imbalanced with men seeking participation more than women. APG for Executives is a new and unique opportunity specifically for executive women in tech who seek advancement and access to connection, support, and a proven curriculum for success in the C-Suite. With only 11% of tech CEO and senior-level leadership positions being held by women, if the gender imbalance continues in CEO-level trainings, this gap in representation in the industry will continue. This is important because when more women ascend to executive positions, organizations hire more equitably across intersectional gender identities — another key goal of the program. To promote a safe and empowering learning environment where women and non-binary technologists are seen and heard, the program features thoughtfully curated peer groups, consisting of 8-12 members each, led by an expert group chair. The selection and vetting process reinforces the integrity of the program, ensuring that participants are qualified, committed to engagement, and bring diverse perspectives and experiences. This intentional approach is the foundation for building a vibrant and inclusive APG community where members can participate in meaningful discussions, exchange ideas, and benefit from the collective wisdom of their peers. The program will kick off with a two-day, world-class, CEO-level training at an idyllic 150-acre ranch and retreat near Austin, Texas. Designed as an immersive experience, the retreat will delve into the unique challenges women and non-binary tech executives face, seamlessly progressing into conversations on the practical leadership tools needed to succeed in the high-pressure CEO position. Post-retreat, the program continues with monthly virtual and quarterly in-person group sessions for a year, fostering a continuous environment for executive-level learning, collaborative problem-solving, and strategic decision-making. Each participant will also gain exclusive access to one-on-one monthly coaching sessions with Angela Tucci, a longtime tech executive serving as the inaugural APG Leader. Tucci added, "Throughout my career as a C-Suite executive in tech, I have navigated and understand the challenges women in the industry often face in such roles. It requires specific skill sets and resilience to succeed, and that's what APG will offer. It's important for me to foster and support the upcoming community of women executives who will shape our tech ecosystem for the future.

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Fundraising, Nonprofit Management

Charlotte Community Health Clinic Opens the Dave Cathcart Pediatric Clinic in Partnership with Thompson Child & Family Focus

PR News | January 30, 2024

In partnership with Thompson Child & Family Focus (Thompson), Charlotte Community Health Clinic (CCHC) announces the January 30, 2024 grand opening of the Dave Cathcart Pediatric Clinic, named after the long-serving volunteer and Board member who passed away in 2022. The clinic will offer comprehensive pediatric care, including well and sick child visits, acute care services, dental services, immunizations, and behavioral health integration. With this new location at the Dave Cathcart Pediatric Clinic, we uphold our vision of a healthy community where all individuals, regardless of their ability to pay, have access to comprehensive, coordinated, affordable, and quality health care," said CCHC CEO Carolyn Allison. This new CCHC location is the result of a convergence of three main factors – the people, the place, and the project funding. Initially, the introduction of CEOs led to a relationship between the two agencies who serve similar populations of youth and families receiving Medicaid or are under-insured. Then came the discussion of the existing Thompson location in Grier Heights that could accommodate the clinic space needed and fill an unmet need for pediatric care in the area. Finally, CCHC received Health Resources and Services Administration funding focused on capital projects for community health centers – the investment needed to renovate and upfit the space donated by Thompson.When CCHC approached us to collaborate – we could foresee the benefits this partnership would bring to the youth in this community. Integrating physical health care services to our main hub for community mental health services is a triple win, stated Thompson President/CEO Will Jones. "It's a win for those we serve who need physical health care, a win for CCHC's patients who need mental health care, and a win for the Thompson mission to strengthen children, families, and communities. The Dave Cathcart Pediatric Clinic is located at 769 N. Wendover Road, Suite A, Charlotte, NC 28211.

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Events

EFG2024

Conference

EFG2024

Conference