Home > Resources > Infographics > The Psychology Behind Fundraising

The Psychology Behind Fundraising

August 26, 2019

Should you be raising money for your startup? If you are looking for capital, what is the psychology behind fundraising? Without a doubt, raising capital is one of the most critical decisions entrepreneurs need to make for their business. Bringing in the wrong investors could be fatal as divorcing an investor is harder than divorcing your own husband or wife.

Spotlight

Echoing Green

Echoing Green identifies tomorrow’s transformational leaders today. Through its Fellowships and other innovative leadership initiatives, Echoing Green spots emerging leaders and invests deeply in their success to accelerate their impact. Echoing Green has been ahead of the curve for more than 30 years, supporting visionaries around the world who are transforming economies, and pursuing racial and gender equity, environmental sustainability, and more. Echoing Green’s unparalleled community of talent consists of nearly 800 innovators who have launched Teach For America, City Year, One Acre Fund, SKS Microfinance, Public Allies, and more. The organization provides seed-funding and leadership development to a new class of Fellows every year and welcomes them into its lifelong community of leaders.

Other Infographics

Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

#CharitiesAsk2020 for the Federal Budget 2020

Infographic | March 6, 2020

Federal Budget 2020 is around the corner. Many charities and nonprofits across Canada took part in the pre-budget consultation process outlining their priorities for the next federal budget. Our friends at Imagine Canada analyzed their submissions and created an infographic of what the sector cares about in 2020.

Email List Building for Nonprofits in 5 Steps

Infographic | January 8, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

Creative Ideas to Heat Up Outdoor Fundraising

Infographic | April 27, 2022

To get the most out of longer days and warmer wearther, tap into these 12 new outdoor fundraising ideas that are sure to heat up your mission!

7 facts every nonprofit fundraiser should know about the path to online donations

Infographic | January 24, 2020

Successful online fundraising involves more than a donation page -it requires creating a complete path from acquisition to cultivation to conversion, with a website as mobile as your donors.

How women can boost philanthropic power

Infographic | March 24, 2020

Generous, decisive, and determined to help the world, women can have an even greater impact by upping their financial knowledge. Those are the findings of a 2017 report on women and giving from Fidelity Charitable. In addition to identifying the different ways Millennial and Baby Boomer women give, the report also explores some of the ways women’s giving is distinctive from men’s. See the highlights in our infographic below and discover our giving guides created to help both Millennial and Baby Boomer women maximize their impact.

The Psychology Behind Fundraising