Nonprofit Management
Article | July 15, 2022
As the country adapts to the unique circumstances created by the COVID-19 pandemic, nonprofits are being faced with new challenges as they continue their important work. Fortunately, there are hundreds of emergency relief funds at the global, national, and local levels, offering individual and organizational funding for basic needs, direct services, and other immediate concerns. Since Voqal cannot offer emergency funds for direct services like other funders and partners, we thought we would share a compilation of resources where organizations can find these dollars. A special thank you goes out to Voqal’s grants and fellowships program manager, Mary Coleman, for putting this list together.
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Nonprofit Management
Article | July 29, 2022
Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.
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Nonprofit Management
Article | July 13, 2022
In recent weeks all business sectors across America have made significant transitions with their work force and have overcome huge hurdles to their success in response to the Covid-19 pandemic. Employees everywhere are doing their best to meet the goals expected of them in a time of intense uncertainty and rapid change. The nonprofit sector is one industry that has faced unique challenges due to the pandemic.
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Nonprofit Technology
Article | June 1, 2022
Although we recommend talking directly with your donors to learn what matters to them, one-on-one conversations aren’t the only way to gain valuable information about your donors. Through analysis of the donor data in your fundraising software, you can obtain insights that will help you create a better experience for your donors, and motivate them to give more over time. Here’s what you can learn from the numbers and how you can apply this knowledge to improve your donor experience.
Biographic and Demographic Information:
This particular donor data isn’t snazzy, but it provides you with important tools to use in donor communications. Here’s what you can do with it.
Preferred Name: Even something as simple as addressing your donors by their preferred names or nicknames will go a long way toward building a meaningful relationship.
Employment: Improve the timing of your emails by sending to full-time individuals when they’re at work.
Age: Millennials are more likely to check social media or text messages for communications, while Baby Boomers are more likely to use email or even snail mail. A multi-channel communication strategy, however, is the best thing to help you reach your donors where they’re at.
Educational Background: While someone’s education level may provide insights about their capacity to give, consider looking at what your contacts were involved in while in school. Did they join clubs that provide a clue about their interests? Did they hold certain leadership positions that tell you what they’re committed to? What community service projects were they active in? This information can help you customize your communications more meaningfully.
Involvement History:
Monetary giving isn’t the only indicator of a donor’s interest in your organization. When you’re putting together your campaign lists, don’t forget to look at other historical indicators as well.
Note: If you’re already using Network for Good’s simple, smart fundraising software, demographic details, like the ones above, need to be individually added as “Custom Fields” to a constituent’s record.
Involvement in Advocacy Work: If an individual advocates for charities or causes, he or she is usually serious about making a difference and seeks to do so in other ways.
Corporate Sponsorships: If someone has organized a corporate sponsorship for her or his place of employment, the individual has demonstrated a willingness to go the extra mile foryour organization.
Showing Up at Events: If you have regulars who appear at your events, they’re prime candidates to get more involved. An events platform that integrates directly with your fundraising software can be a key tool here in making sure you’re following up with the right people.
Network of Connections:
Prospective donors will always be more willing to respond if a friend or business connection has introduced your organization to them. If you think an individual would be willing to contribute to your nonprofit, look at who in your donor database is connected to that person and ask for an introduction. This strategy can also be used for raising corporate sponsorships.
Hobbies:
Hobbies and interests will tell you who’s most likely to participate in your events. They’ll also give you ideas about what types of events will be most popular with your contacts. Here are a few ideas:
Games: Trivia night, bingo, or board games.
Outdoors: Run/Walk, golf or fishing tournament, or softball.
Food & Drink: Wine tasting, celebrity chef or bartender, or profit share at a restaurant.
Music: Benefit concert, talent show, or Battle of the Bands
Arts & Culture: Group night at the theatre, charity poetry reading, or author meet-and-greet.
Timing of Gifts:
When do individuals give? If someone tends to make donations at a certain time of year, your request will probably be welcomed (and successful!) if you ask at that time. Using tools such as the “Giving” filters to conduct donor analysis can help determine if there are trends around a particular time of year for one (or multiple) donors – and knowing the timing of gifts will also help you spend your marketing dollars more wisely. If someone has given within a year-long time period, that person is much more likely to give again than someone who gave two years ago. You can allocate your marketing resources more intelligently if you know who is more likely to donate.
These are just a few ideas on how to use your data to not only build a stronger donor experience but also increase your fundraising revenue.
Learn why the donor experience is vital to a successful organization and how to implement an effective donor experience program by downloading “A Better Donor Experience: Is it the Cornerstone of Donor Loyalty?”
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