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Design Your Fundraising for Older Eyes and See Your Revenue Rise

Life is full of transitions, most of them inescapable. Like bifocals. They’re inevitable once you reach a “certain age,” which is somewhere around 40. Since the vast majority of your donors are even older, you can be sure they have presbyopia. Which is to say, they wear bifocals. As a member of the presbyopic community, I have a proclamation: Life is too short to spend a lot of time trying to read something that may or may not be of any value or interest.

Spotlight

Higher Expectations

Higher Expectations for Racine County was founded on a simple principle: Those who care about our community’s future — from parents and educators to civic leaders and local employers — can accomplish more by working together than by working apart. Higher Expectations strives to build a fully capable and employed workforce here in Racine County. In order to accomplish that vision we work from career to cradle, with the goal of ensuring that every student regardless of race, zip code, age, or family income can succeed.

OTHER ARTICLES
Nonprofit Management

The Psychology Behind Donations

Article | July 13, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

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Nonprofit Management

Microsoft Dynamics 365 for Nonprofits: What You Need to Know

Article | July 28, 2022

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're already using a range of Microsoft products (or have heard of Microsoft's generous Tech for Social Impact initiative) but haven't yet heard of Dynamics, you're definitely going to want to have it on your radar.

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Nonprofit Management

3 Soft Skills Every Fundraiser Needs

Article | July 29, 2022

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

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3 Secrets to a Successful Nonprofit Digital Transformation

Article | June 22, 2020

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

Read More
Nonprofit Management

4 Challenges that Large Non-profit Organizations Face

Article | July 13, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're already using a range of Microsoft products (or have heard of Microsoft's generous Tech for Social Impact initiative) but haven't yet heard of Dynamics, you're definitely going to want to have it on your radar.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

Read More

3 Secrets to a Successful Nonprofit Digital Transformation

Article | June 22, 2020

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

Read More
MORE ARTICLES

Spotlight

Higher Expectations

Higher Expectations for Racine County was founded on a simple principle: Those who care about our community’s future — from parents and educators to civic leaders and local employers — can accomplish more by working together than by working apart. Higher Expectations strives to build a fully capable and employed workforce here in Racine County. In order to accomplish that vision we work from career to cradle, with the goal of ensuring that every student regardless of race, zip code, age, or family income can succeed.

Related News

Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

Read More

Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

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Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

Read More

Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

Read More

Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

Read More

Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

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