JOHN HAYDON'S OUTLINE FOR A SUCCESSFUL FUNDRAISING APPEAL

May 24, 2019

ATTENTION: Who are you targeting? You need to know your target audience in order to write an authentic message that will grab their attention and connect with them. PROBLEM: Present a problem that’s solvable, explain why it’s urgent, and reassure your readers that it can be solved with their help. Use friendly and inviting language to ask for a gift.

Spotlight

Changing Our World

Changing Our World is a fundraising and philanthropic consulting firm with extensive experience in designing, implementing, building and managing strategic initiatives that enable nonprofits, foundations and corporations to achieve their philanthropic goals.

Other Infographics
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A Timeline for Your End-of-Year Fundraising Campaign

Infographic | December 17, 2019

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31? We thought so too, so we’ve done the work for you! Check out our latest infographic for a timeline and checklist of tactics that will guarantee a successful fundraising season for your nonprofit.

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Responsibilities of the Nonprofit Board

Infographic | April 8, 2020

Like for-profit businesses, nonprofits range in size from small and medium organizations to very large, well-established organizations. These differences in size affect the way that nonprofits conduct every aspect of their operations, including fundraising, developing volunteer programs, establishing financial processes, and selecting a board of directors.

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Email List Building for Nonprofits in 5 Steps

Infographic | January 8, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

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How to Successfully Fundraise if your NGO is Brand-New

Infographic | January 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

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Your Year-Round Fundraising Idea Calendar

Infographic | January 4, 2022

Year-round revenue for your nonprofit organization is always the goal. But how do you get there? Our year-round fundraising calendar offers ideas for fundraising events that can be adapted in-person, online, or in a hybrid format.

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The Nonprofit Fundraising Ecosystem

Infographic | January 13, 2020

In case infographics are not your thing, we've included high-level nonprofit fundraising and charitable giving information below:

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Spotlight

Changing Our World

Changing Our World is a fundraising and philanthropic consulting firm with extensive experience in designing, implementing, building and managing strategic initiatives that enable nonprofits, foundations and corporations to achieve their philanthropic goals.

Events