Storytelling for Nonprofits

January 31, 2018

Everyone in your organization needs a good story. To intrigue a journalist. To inspire a donor to give. To motivate staff to aim higher. To spark an advocacy revolution. To land a corporate sponsorship deal. Stories are the basic building blocks for reaching our goals. As fundraisers, it’s not enough to arouse sympathetic emotions. We need to motivate people to act on those emotions, to vote with their checkbooks.

Spotlight

Charity and Security Network

We seek to reform US counterterrorism laws and policies so they protect both our national security and the vital work of charities. Short-term solutions to national security threats passed in 2001 are having negative long-term consequences for the entire U.S. nonprofit sector and the people they serve. Millions of dollars donated for aid programs have been frozen indefinitely. Broad interpretations of "material support" of terrorism conflict with standards set by the Red Cross. All groups, from local charities to international programs, must deal with threat of being shut down without opportunity to appeal. The costs of these measures far outweigh any national security benefits gained.v

OTHER WHITEPAPERS
news image

Messaging Strategies in the Nonprofit and For-Profit Worlds

whitePaper | May 24, 2021

In 2011, Jared, Joel, Jon, Jordan, J. Austin, Josh, and Jesse Stanley formed Stanley Brothers, a for-profit proprietary hemp company. A year later, Paige Figi contacted Stanley Brothers looking for a non-intoxicating natural alternative for her five-year-old daughter, Charlotte. Charlotte suffered from Dravet syndrome, a rare, severe form of epilepsy that caused her to have an average of 300 seizures a week—one every thirty minutes. With the help of the Stanley Brothers’ hemp product, Charlotte’s seizures reduced to just one a day, and in 2015, Charlotte was able to attend school for the very first time.

Read More
news image

Three Components Of The Nonprofit Tech Stack

whitePaper | December 12, 2019

Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.

Read More
news image

Launch Your Charitable Gift Guide: It’s Easier Than You Think.

whitePaper | May 30, 2022

Instantly download this FREE resource and learn how your organization can benefit from a gift guide, and the getting-started tips and knowledge you need to launch a charitable gift guide using CanadaHelps’ Customizable Donation Forms. This resource will give you an excellent understanding of how you can use a gift guide to grow donations and offer a unique way for donors to give to your cause.

Read More
news image

Creating Strategic Plans and Goals for Every Major Donor

whitePaper | March 4, 2020

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want to become successful with us. After the initial shock wears off and denial turns to acceptance, we get to work. We don’t skirt the enormity of the task. It is HARD work. We realize that. If it were easy, everyone would be doing it. But they are not. And this is one of the reasons that MGOs, and ultimately non-profits, struggle with their major gift programs… they don’t have a plan. In this paper, we’re going to share with you a step-by-step process on how to put together a strategic plan for each donor. This is the same process we use with our clients to help them overcome what they think is insurmountable. Once MGOs start working on this process, they realize that not only is it possible, but it’s necessary for them to stay on task and become successful.

Read More
news image

2022 Nonprofit Technology Trends Report

whitePaper | February 28, 2022

As we look forward to 2022, we can celebrate the resiliency and brilliance of the nonprofit sector. In this report, we share not just encouraging numbers from over 900 nonprofit finance leaders, but examples of creativity that allowed nonprofits to not just survive but thrive in 2021.

Read More
news image

2022 COMMUNITY IT NONPROFIT INCIDENT REPORT

whitePaper | June 7, 2022

We saw a leveling off in email incidents such as spam and spear phishing, probably related to the use of more tools to protect email. Successful malware attacks declined significantly; whether from protective tools or from a shift in the attack landscape remains to be seen. However, our report shows the blanket risk of cyber fraud attacks on our sector, as in the for-profit and government sectors, is unabated and rising.

Read More

Spotlight

Charity and Security Network

We seek to reform US counterterrorism laws and policies so they protect both our national security and the vital work of charities. Short-term solutions to national security threats passed in 2001 are having negative long-term consequences for the entire U.S. nonprofit sector and the people they serve. Millions of dollars donated for aid programs have been frozen indefinitely. Broad interpretations of "material support" of terrorism conflict with standards set by the Red Cross. All groups, from local charities to international programs, must deal with threat of being shut down without opportunity to appeal. The costs of these measures far outweigh any national security benefits gained.v

Events