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Do 100% of donations really go to the charity

January 31, 2019

We've all heard it. "100% of your donation goes to the charity." This statement is proudly made and well-intended. And yet, it masks the very real costs and complexity of getting money to charities and nonprofits, especially when it comes to corporate giving. This myth doesn't help anyone charities, donors or companies. There are lots of ways companies and their people choose to give back to the causes they care about.

Spotlight

United Way

United Way fights for the health, education and financial stability of every person in every community. With global reach and local impact, we’re making life better for 48 million people annually. United Way is the world's largest privately funded nonprofit, working in 95% of U.S. communities and 40 countries and territories. That’s why we’re the mission of choice for 2.5 million volunteers, 7.7 million donors and 45,000 corporate partners in some 1,200 communities. In the wake of COVID-19, we’re helping people stay in their homes, stock their pantries, and protect their lives and livelihoods. And we’re working to build resilient, equitable communities.

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Why Donors Give: Infographic

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

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Do 100% of donations really go to the charity