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The best email marketing platforms for nonprofits

Did you know that last year marked the 40th year businesses have been using email for marketing purposes? A lot has changed in those 40 years! Email marketing can be a great way to communicate with your donors throughout the year as well as support your ongoing online fundraising initiatives. While you may send emails through a personal email account, there are several benefits for nonprofits to use an email marketing platform.

Spotlight

Launch Housing

Launch Housing is an independent Melbourne-based community organisation, which brings 75 years’ experience working with people at risk of, or experiencing, homelessness. We are Victoria’s strongest advocate for affordable housing, and leaders of research into homelessness that influences better outcomes for the people we support, and brings lasting positive change for our community.

OTHER ARTICLES
Fundraising

The Psychology Behind Donations

Article | July 15, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

Read More
Nonprofit Management

How Nonprofits Can Secure Corporate Sponsorships

Article | July 12, 2022

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support nonprofits. According to a study published on Statista, an online statistics company, corporations paid 65.8 billion dollars in corporate sponsorships worldwide in 2018. If your nonprofit hasn’t pursued corporate sponsorship for your programs, capital campaigns, or fundraising events, you’re leaving a lot of potential money on the table.

Read More
Nonprofit Management

How Your Nonprofit Can Transition To Virtual Fundraising

Article | July 11, 2022

The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quarantining will be over but we do know that with the lockdown extended to the end of April (for now), nonprofits are going to have to change up their fundraising plans. Long story short, any kind of in-person fundraising (galas, breakfasts, runs/races, etc) is going to get scrapped. But, you still need to meet your fundraising needs. To navigate these uneasy times, the only solution is to embrace a comprehensive digital fundraising strategy immediately.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

It's not difficult to learn how to market your non-profit. Organizations can take a lot of simple steps to get in front of their target audience, inform the public, and win more people on board for their cause. These four stages will help kickstart marketing initiatives and put them on the right track to achieving their company's objectives. The non-profit is missing out on critical chances if its only marketing efforts are to organize an annual benefit event and periodically update its website. For a non-profit to expand and remain active, consistent marketing is just as important as for 'for-profit' enterprises. Without public awareness, even the greatest charitable group will be unable to accomplish anything. To properly carry out its objective, a non-profit needs strong ties with funders, volunteers, the media, and even governmental bodies. In order to retain relationships, attract regular donations, and keep an organization's activities in the public view, continual marketing initiatives are necessary. However, there are still stages that every employee can help with to establish a marketing plan, even if the non-profit doesn't have the funds for a professional marketing team. Choose the Target Market A non-profit must identify its target audience and the actions it wants them to adapt before it can take any steps to advertise its organization. Organizations can adjust their marketing initiatives to reach their target audience and motivate them to act once they are aware of who they are and where to find them. For example, they might find it helpful to look into firms that are comparable to their own to discover how they sell to the same demographic. Set Measurable Objectives Organizations can't determine whether their non-profit marketing is successful without knowing their goals. They are better equipped to assess what is working and what needs to change when they have quantifiable goals. After establishing their objectives, they should plan with their team how they'll gauge their success in achieving them. Curate Marketing Materials Marketing materials are necessary for non-profits whenever they engage with the public. These materials should be customized for their group, exhibit their achievements, offerings, and core principles, and provide information on how to get involved or donate. Build a Database Once the promotional strategies are ready, it's time to put them to use. But before they accomplish that, organizations must create a database of present and potential members. Organizations can use databases to categorize their audience into different groups depending on things like whether or not they've donated in the past, their economic level, or whether they prefer to be reached through email or physical mail. While deploying these above-mentioned steps, non-profit organizations can effectively boost their marketing capabilities that would, in return, aid in achieving their organizational goals.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

Read More
Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support nonprofits. According to a study published on Statista, an online statistics company, corporations paid 65.8 billion dollars in corporate sponsorships worldwide in 2018. If your nonprofit hasn’t pursued corporate sponsorship for your programs, capital campaigns, or fundraising events, you’re leaving a lot of potential money on the table.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quarantining will be over but we do know that with the lockdown extended to the end of April (for now), nonprofits are going to have to change up their fundraising plans. Long story short, any kind of in-person fundraising (galas, breakfasts, runs/races, etc) is going to get scrapped. But, you still need to meet your fundraising needs. To navigate these uneasy times, the only solution is to embrace a comprehensive digital fundraising strategy immediately.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

It's not difficult to learn how to market your non-profit. Organizations can take a lot of simple steps to get in front of their target audience, inform the public, and win more people on board for their cause. These four stages will help kickstart marketing initiatives and put them on the right track to achieving their company's objectives. The non-profit is missing out on critical chances if its only marketing efforts are to organize an annual benefit event and periodically update its website. For a non-profit to expand and remain active, consistent marketing is just as important as for 'for-profit' enterprises. Without public awareness, even the greatest charitable group will be unable to accomplish anything. To properly carry out its objective, a non-profit needs strong ties with funders, volunteers, the media, and even governmental bodies. In order to retain relationships, attract regular donations, and keep an organization's activities in the public view, continual marketing initiatives are necessary. However, there are still stages that every employee can help with to establish a marketing plan, even if the non-profit doesn't have the funds for a professional marketing team. Choose the Target Market A non-profit must identify its target audience and the actions it wants them to adapt before it can take any steps to advertise its organization. Organizations can adjust their marketing initiatives to reach their target audience and motivate them to act once they are aware of who they are and where to find them. For example, they might find it helpful to look into firms that are comparable to their own to discover how they sell to the same demographic. Set Measurable Objectives Organizations can't determine whether their non-profit marketing is successful without knowing their goals. They are better equipped to assess what is working and what needs to change when they have quantifiable goals. After establishing their objectives, they should plan with their team how they'll gauge their success in achieving them. Curate Marketing Materials Marketing materials are necessary for non-profits whenever they engage with the public. These materials should be customized for their group, exhibit their achievements, offerings, and core principles, and provide information on how to get involved or donate. Build a Database Once the promotional strategies are ready, it's time to put them to use. But before they accomplish that, organizations must create a database of present and potential members. Organizations can use databases to categorize their audience into different groups depending on things like whether or not they've donated in the past, their economic level, or whether they prefer to be reached through email or physical mail. While deploying these above-mentioned steps, non-profit organizations can effectively boost their marketing capabilities that would, in return, aid in achieving their organizational goals.

Read More
MORE ARTICLES

Spotlight

Launch Housing

Launch Housing is an independent Melbourne-based community organisation, which brings 75 years’ experience working with people at risk of, or experiencing, homelessness. We are Victoria’s strongest advocate for affordable housing, and leaders of research into homelessness that influences better outcomes for the people we support, and brings lasting positive change for our community.

Related News

Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

Read More

Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

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Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

Read More

Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

Read More

Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

Read More

Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

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