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5 strategies to improve nonprofit use of donor data

May 31, 2017

Do you need to prioritize objectives? Content marketing and online social fundraising must be priority objectives. Keeping this in mind, I'd recommend the following: A database that helps you track retention across various donor segments and create and run targeted campaigns to improve results. To be competitive in fundraising today, you most excel at donor retention. Otherwise you'll keep, on average, only of all donors. And only of first-time donors.

Spotlight

Keep a Child Alive

Co-founded by Alicia Keys and long-time activist Leigh Blake, Keep a Child Alive was born in early 2003 as an emergency push to get life-saving HIV medications to impoverished African families, who otherwise would not have had access to treatment. 13 years later, we continue to fight HIV and AIDS on the frontlines, partnering with grass-roots organizations to develop community-led initiatives to prevent new HIV infections, fight barriers to treatment and end discrimination.

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In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

Why Donors Give: Infographic

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We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

Leverage Crowdfunding for Your Cause: Infographic shares 4 tips

Infographic | February 11, 2020

Crowdfunding, or any form of group fundraising, used to refer to startups and individual projects seeking investors. Today, online crowdfunding sites (think Kickstarter and GoFundMe) have expanded to give individuals and organizations alike the power to create simple online support campaigns.

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BVU’s Nonprofit Stability Index is designed to collect and share real-time data on the health of the nonprofit sector in Northeast Ohio.102 nonprofits responded to this survey.

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The 2021 Nonprofit Technology Trends Survey, sponsored by Sage Intacct, asked over 520 nonprofit finance leaders about how their organizations use technology to achieve mission success.

How women can boost philanthropic power

Infographic | March 24, 2020

Generous, decisive, and determined to help the world, women can have an even greater impact by upping their financial knowledge. Those are the findings of a 2017 report on women and giving from Fidelity Charitable. In addition to identifying the different ways Millennial and Baby Boomer women give, the report also explores some of the ways women’s giving is distinctive from men’s. See the highlights in our infographic below and discover our giving guides created to help both Millennial and Baby Boomer women maximize their impact.

5 strategies to improve nonprofit use of donor data