EDITORIAL CALENDAR SOFTWARE – TRENDS FOR NONPROFITS

This report is compiled from the answers of the almost 600 nonprofit professionals who took our 2019 Nonprofit Communications Trends Survey in November, 2018. They answered these and other questions. How effective do nonprofit communicators believe they are at achieving specific goals like community engagement and brand management.

Spotlight

Prospera Co-ops

Prospera builds green businesses that create healthy, dignified jobs for low-income women. We launch cooperatives where women develop personal and professional skills, become leaders, and gain economic security. Since 1995, Prospera has worked with low-income immigrant Latinas to launch green business cooperatives, a model that enables women to work together to succeed.

OTHER ARTICLES
Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 29, 2022

It is crucial to keep a keen eye on what the significant figures imply for NGO’s and how they affect their operations. Learn more in detail in the 5 key lessons! It's alluring to concentrate just on the significant figures that affect the non-profit industry as a whole. However, it's equally crucial to concentrate on what those significant figures imply for certain NGOs and how they may affect your day-to-day operations. The report can be used to learn the following five key lessons. Lesson One: Small-Dollar Donors Are Being Left Behind Around 84.1% of contributors give less than $500 yearly to the organisations they support, and just 19% of new donors are retained over time, according to the most recent Fundraising Effectiveness Project data. This indicates that the great majority of small-dollar donors are leaving non-profit organizations. Lesson Two: There are Winners and Losers by Mission Type Donors change the emphasis they give to certain missions every year. Donors' giving priorities clearly reflect the legacy of COVID-19 as well as the enduring influence of racial and social justice movements. The number of non-profits with missions in the arts, culture, or healthcare increased significantly in 2020. Non-profits with an emphasis on foreign affairs, human services, and education, on the other hand, had slow growth or reductions in 2021. Lesson Three: Corporate Giving is a Distraction It will become more crucial to engage with people instead of concentrating on corporate ties as businesses modify their philanthropic alliances and employees try to support their preferred causes outside of their workplace's giving program. Lesson Four: It’s Time to Modernize Bequest Giving A warning sign that NGOs are not investing in highlighting the opportunities available with legacy gifts is the decline in bequests during 2021. Although any donor can establish a contribution through their estate to a non-profit they are passionate about, there is a frequent misconception that bequests must be customized for significant donors. Lesson Five: Retention and Acquisition Benchmarks Are Critical For its key revenue figures, the Giving USA report heavily depends on IRS 990 information. When examining giving trends throughout the sector, that data is helpful, but it is less helpful when attempting to comprehend the behavior of all donors. It is reassuring to see that when discussing contributors' ongoing support of NGOs, the Fundraising Effectiveness Project's data on acquisition and retention of individual donors was recognised as the primary source. It's crucial to comprehend donor behaviour, and you can achieve this by comparing the donor behaviour of your own organization to benchmarks from the ‘Fundraising Effectiveness Project.’

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Fundraising

4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Article | July 15, 2022

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

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Nonprofit Management

8 Ways Nonprofits Can Use Conversational Marketing

Article | July 20, 2022

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

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5 Videos That Show Creative Ways to Market Your Nonprofit

Article | April 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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Spotlight

Prospera Co-ops

Prospera builds green businesses that create healthy, dignified jobs for low-income women. We launch cooperatives where women develop personal and professional skills, become leaders, and gain economic security. Since 1995, Prospera has worked with low-income immigrant Latinas to launch green business cooperatives, a model that enables women to work together to succeed.

Related News

Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

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Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

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Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

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Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

Read More

Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

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Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

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