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5 NONPROFIT MARKETING MYTHS THAT STILL NEED DEBUNKING

December 19, 2018

In less than two decades nonprofit marketing has evolved into a completely different animal. The widespread use of social media and mobile devices means that your donors are now always connected than ever before. Savvy nonprofits have embraced this change. They're using email, content, storytelling, and mobile in ways that match how their donors communicate.

Spotlight

International Federation of Red Cross and Red Crescent Societies

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian network, providing assistance without discrimination as to nationality, race, religious beliefs, class or political opinions. Founded in 1919, the IFRC comprises 189 member Red Cross and Red Crescent National Societies, a secretariat in Geneva and more than 60 delegations strategically located to support activities around the world. The International Federation, the National Societies and the International Committee of the Red Cross together constitute the International Red Cross and Red Crescent Movement.

Other Infographics

Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

The Ultimate Golf Fundraiser Checklist

Infographic | May 31, 2022

Fundraisers are always looking for the next best event idea. Check out these resources to keep the ideas flowing!

Why Donors Give: Infographic

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

The ULTIMATE Thank You for Nonprofits

Infographic | December 19, 2019

Properly thanking supporters is a fundamental part of great donor stewardship. When you send a sincere thank you letter, it shows donors that their gift has been noticed and appreciated. More than that, your thank you card or email is a chance to strengthen the connection a donor feels with your organization.

22 Ideas to Reenergize Your Fundraising in 2022

Infographic | March 3, 2022

Nonprofits successfully navigated the challenges posed by the peak of the COVID-19 pandemic, and though the traditional methods of fundraising and giving were challenged, new trends have emerged for both donors and nonprofits. To help you make the most of the new year, we outlined 22 new fundraising strategies to drive fundraising success in 2022.

Kicking Off Your Year-End Giving In 5 Easy Steps

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.