Your Donor-Retention Timeline

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.

whitePaper | June 1, 2022

When you are trying to get to the same place as everyone else, you can use the same map. But when you are blazing your own trail, those directions might help you get started, but they won’t get you where you ultimately want to go. With financial reporting, you need the standardized reports that everyone uses—such as a cash flow statement or budget to actuals—to give you an understanding of where you sit financially. These reports also help you see how you compare with industry benchmarks and other not-for-profit organizations. Knowing that the entire industry is seeing their expenses increase because of inflation makes your tighter margins easier to understand.

whitePaper | April 14, 2021

NonProfit PRO continues the tradition of sharing its 40 nonprofit trend predictions for the upcoming year, which every organization should keep top of mind. Last year, our predictions were technology-focused, and while innovation will continue to be at the forefront of nonprofits' strategic plans, so will engagement and connectivity.

whitePaper | June 29, 2022

As remote work becomes increasingly common, you need to empower employees and volunteers to be productive from anywhere. At the same time, you can’t compromise on security. These goals are complementary: secure work is productive work. With the right technology approach, you can protect data, devices, and applications, minimize the impact of security on your sta, and simplify IT

whitePaper | May 1, 2023

The second part of the annual Grow Together Report surveyed 120 decision makers in nonprofits in April 2023 to understand the current state of nonprofit organizations in Canada. The survey reveals that financial pressures for nonprofits have eased somewhat in the last 12 months, although organizations continue to struggle with rising costs and with securing skilled talent to help drive strategic initiatives, including digital transformation.

whitePaper | October 10, 2022

In a digital-first world, every organization needs a data management plan. Yet, fewer than 25% of nonprofits report having a plan in place. This means data is infrequently shared across departments and rarely used to make decisions or predict future stakeholder behaviors.