7 Best Nonprofit Email Marketing Tools

whitePaper | December 26, 2019

SCORE is a more than 40 year old non-profi t with over 10,500 volunteers who provide free business counseling and no or low-cost workshops to new and emerging small businesses nation wide. In 2005, SCORE counselors volunteered over 1,000,000 hours in counseling and workshop services. While most of SCORE’s work has focused on small businesses, over the years it has assisted some startup and emerging non-profi t organizations, particularly on business issues. As a result of these experiences, SCORE strongly believes that to be effective, competitive and sustainable, non-profi ts must not only be caring and creative, they must run their operations as businesses.

whitePaper | December 21, 2021

We live in a world that is changing both rapidly and dramatically. Climate change threatens hundreds of millions. Policy changes have reduced or eliminated many of the benefits in healthcare, education, and other areas. Mass migration overwhelms the availability of resources needed as a result of the influx of new immigrants. The public sector can’t keep up, which means that philanthropy needs to work harder than ever to fill the gaps and improve people’s lives. At the same time, philanthropy has a new generation of mega-donors, many of whom come from the tech sector and find the established processes in funding dated and limiting: they lack capacity, visibility, and the ability to collaborate widely. The rapid growth in donors and money flowing through the system, coupled with the increasing demand for nonprofits to meet needs locally and globally, make it harder for all of us to quickly and efficiently connect funders to the boots on the ground.

whitePaper | November 21, 2019

Considering cause marketing? Whether you’re a business that wants to support a worthy cause or a nonprofit that wants to amplify your fundraising efforts, this white paper will help you forge a sustainable, compliant cause marketing partnership.

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

whitePaper | November 10, 2019

The drive to create a nonprofit organization often comes from a place of passion and is often profoundly personal. The efforts required to make that passion a reality, though, are quite practical, requiring attention to detail and a good deal of paperwork. Just as you’re passionate about your organization and its mission, “you have to be equally passionate about the paperwork, because if you leave one thing out, it can cost you,” said Villanova University assistant teaching professor Wesley Proctor, EdD.