Direct Mail for Nonprofits

December 31, 2017

The future is the Internet, they say. Facebook, Twitter, Instagram, YouTube, email… these are the tools that matter these days, they say. Stop being an old fogey and enter the 21st Century, they say. And, OK, yeah maybe that’s true in a lot of ways, but that doesn’t mean tried-and-true direct mail methods should be summarily tossed out the window. Many nonprofits still rely on direct mail for much of their operating budget, due to its undeniable efficacy. And as your organization builds its digital competencies, direct mail can also be thought of as an important piece of your multi-channel strategy.

Spotlight

Disability Policy Consortium

The mission of the Disability Policy Consortium (DPC) is to promote inclusion, independence, and empowerment of persons with disabilities through community organizing and advocacy. As a broad-based community organization run by and for people with physical, sensory, cognitive and psychiatric disabilities, we focus on organizing, activism and leadership development to promote civil rights, independent living, economic opportunity, and social equality.

OTHER WHITEPAPERS
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NONPROFIT ORGANIZATIONAL LIFE CYCLES

whitePaper | November 13, 2019

Well documented research shows that much like humans, organizations move through predictable life cycle stages and developmental milestones. A stage is a developmental period when characteristic and predictable patterns of behavior are present and particular tasks are accomplished. Applied to nonprofit organizations, the organizational life cycle framework illuminates the significant events at each stage of a nonprofit organization’s life that are crucial for its continued development and success.

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4 Ways Personalized Reporting Helps Your Nonprofit Make Better Strategic Decisions

whitePaper | June 1, 2022

When you are trying to get to the same place as everyone else, you can use the same map. But when you are blazing your own trail, those directions might help you get started, but they won’t get you where you ultimately want to go. With financial reporting, you need the standardized reports that everyone uses—such as a cash flow statement or budget to actuals—to give you an understanding of where you sit financially. These reports also help you see how you compare with industry benchmarks and other not-for-profit organizations. Knowing that the entire industry is seeing their expenses increase because of inflation makes your tighter margins easier to understand.

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8 Traits of Successful Grant Writers

whitePaper | January 16, 2020

Grant writing success comes with experience. Done well, it can change the landscape of your nonprofit and the lives of your clients. Adding grants to your fundraising strategy can be daunting, but by emulating these traits of experienced and successful grant writers, you can increase your likelihood of success when submitting requests.

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The Big Fundraising Secret

whitePaper | August 2, 2021

You’ll learn how traditional fundraising BLOCKS overall revenue growth and KEEPS you from reaching your overall revenue goals every year. There's also a checklist on Page 8 where you can assess if you need to make fundamental shifts in your current Funding Model & Fundraising Activities.

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Metrics for Mission Impact How Nonprofits Can Strengthen Outcomes through Quantitative Measures

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

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How to deliver more impact

whitePaper | October 25, 2021

Delivering social impact is the main purpose for a nonprofit organization, so anything that gets in the way of that must be reduced or eliminated. The right technology can help remove these barriers, but it must fit the needs of the business and be approached strategically – with cloud ERP systems designed specifically for the sector.

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Spotlight

Disability Policy Consortium

The mission of the Disability Policy Consortium (DPC) is to promote inclusion, independence, and empowerment of persons with disabilities through community organizing and advocacy. As a broad-based community organization run by and for people with physical, sensory, cognitive and psychiatric disabilities, we focus on organizing, activism and leadership development to promote civil rights, independent living, economic opportunity, and social equality.

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