GREAT FUNDRAISING STRATEGIES FOR NON-PROFITS

December 31, 2017

What you are about to read may be disturbing, especially if you are a social media evangelist. Older donors, the folks who typically represent the largest share of charitable giving to an organization, are not rushing to become disciples of online giving. Put another way, they may be showing up at the church, but not necessarily to grab a seat in the front pew. That finding became clear following a series of nationwide focus groups conducted by the Grieco Research Group, whose client portfolio includes numerous Fortune 100 and multinational companies.

Spotlight

Greater Washington Community Foundation

The Greater Washington Community Foundation (formerly The Community Foundation for the National Capital Region) works to strengthen the Washington metropolitan region by encouraging and supporting effective giving and by providing leadership on critical issues in our community. We are a community of givers, dedicated to inspiring and creating change across greater Washington and beyond. The Community Foundation, which serves the District of Columbia, Montgomery County, Northern Virginia, and Prince George’s County is part of a network of some 700 community foundations nationwide, each a tax-exempt, public charity made up of charitable giving funds established by individuals, families, corporations, and other organizations. We manage hundreds of donor funds, with assets totaling more than $300 million. We are the largest funder of nonprofit organizations in the metropolitan Washington region we have granted over $1 billion to over 8000 nonprofits in our 43 year history.

OTHER WHITEPAPERS
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2021 Nonprofit Technology Trends Report

whitePaper | May 10, 2021

Our 2021 Nonprofit Technology Trends Report highlighted some of the specific challenges nonprofits faced this year including decreasing funding, canceled fundraisers, and virtual programming. The survey also highlighted the myriad of innovations nonprofits have developed as a result of the pandemic.

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Key topics nonprofit organizations should consider

whitePaper | January 14, 2020

Nonprofit organizations operate in a complex and evolving financial world. As one of the world’s largest investment managers, Vanguard has helped thousands of nonprofit organizations navigate their unique investing, organizational, and governance challenges. We recognize nonprofits differ by size, served market, and sophistication. The chief financial officer of a hospital will likely have different needs from the CFO at a college, while the executive director of a small public charity will have different needs from either

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Closing the Deal Moving Your Fundraising Forward

whitePaper | March 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivered, then emphasize the downstream impact (outcomes) not just focus on the activities (or outputs) of the nonprofit itself.

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Nonprofits: A Mission of Service

whitePaper | November 10, 2019

The drive to create a nonprofit organization often comes from a place of passion and is often profoundly personal. The efforts required to make that passion a reality, though, are quite practical, requiring attention to detail and a good deal of paperwork. Just as you’re passionate about your organization and its mission, “you have to be equally passionate about the paperwork, because if you leave one thing out, it can cost you,” said Villanova University assistant teaching professor Wesley Proctor, EdD.

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New best practices to connect with today’s charitable donors

whitePaper | March 9, 2021

Nonprofits have adapted to the challenges of 2020 and pivoted from charity galas to virtual events, while ramping up digital outreach and direct mail campaigns. To help nonprofits continuously connect with donors Data Axle surveyed 1,200+ charitable donors and gleaned insights into their behaviors and preferences – including how they like to give, why they remain loyal, their legacy giving plans, and much more.

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The Big Fundraising Secret

whitePaper | August 2, 2021

You’ll learn how traditional fundraising BLOCKS overall revenue growth and KEEPS you from reaching your overall revenue goals every year. There's also a checklist on Page 8 where you can assess if you need to make fundamental shifts in your current Funding Model & Fundraising Activities.

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Spotlight

Greater Washington Community Foundation

The Greater Washington Community Foundation (formerly The Community Foundation for the National Capital Region) works to strengthen the Washington metropolitan region by encouraging and supporting effective giving and by providing leadership on critical issues in our community. We are a community of givers, dedicated to inspiring and creating change across greater Washington and beyond. The Community Foundation, which serves the District of Columbia, Montgomery County, Northern Virginia, and Prince George’s County is part of a network of some 700 community foundations nationwide, each a tax-exempt, public charity made up of charitable giving funds established by individuals, families, corporations, and other organizations. We manage hundreds of donor funds, with assets totaling more than $300 million. We are the largest funder of nonprofit organizations in the metropolitan Washington region we have granted over $1 billion to over 8000 nonprofits in our 43 year history.

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