Online Fundraising Optimization and Donation Page Best Practices

November 1, 2017

Fundraising has evolved alongside the technology public and religious broadcasters use to communicate with donors. Online fundraising is a resource that nonprofit organizations can ill-afford to ignore - for every 1,000 fundraising emails delivered in 2015, nonprofits raised approximately $44, according to the 2016 M+R Benchmarks Study. However, it’s not as simple as turning on a computer and connecting to the internet. A strategic program requires targeted planning and management to make sure donors get the information they need at the right time and through the right channels to help them make the decision to support a campaign or project.

Spotlight

Casey Family Programs

Casey Family Programs is the nation’s largest operating foundation focused on safely reducing the need for foster care and building Communities of Hope for children and families across America. Founded in 1966, we work in all 50 states, the District of Columbia and two territories and with more than a dozen tribal nations to influence long-lasting improvements to the safety and success of children, families and the communities where they live.

OTHER WHITEPAPERS
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7 Compelling Benefits of Cloud Computing and the 3 Most Important Facts Every Nonprofit Should Know Before Purchasing a Cloud Solution

whitePaper | January 27, 2020

Moving to the cloud has many benefits and is perhaps the most important technology advancement in decades - promising immediate and posi ve impact on Nonprofits who adopt cloud compu ng.

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Nonprofits See Big Benefits by Automating Accounts Payable

whitePaper | November 12, 2021

If nonprofit organizations were to vote on a common theme that best characterized their operations, the winner might be “doing more with less.” Although all organizations try to run as cost-effectively as possible, the imperative to do so can be especially acute for nonprofits. One of the best areas for nonprofits to boost efficiencies is in their finance and accounting processes. Download this eBook to learn from other nonprofits how you can save significant amounts of time and money by automating your AP processes, while freeing up staff to focus on higher-value activities and your mission.

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Closing the Deal Moving Your Fundraising Forward

whitePaper | March 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivered, then emphasize the downstream impact (outcomes) not just focus on the activities (or outputs) of the nonprofit itself.

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Launching Your First Peer-to-Peer Social Fundraising Event.

whitePaper | June 24, 2022

Instantly download this FREE resource for all the getting-started tips and knowledge you need to launch your first peer-to-peer fundraising event. “Thon” events can be costly and challenging, but they don’t have to be! This resource will give you an excellent understanding of the planning requirements and potential obstacles involved.

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Emerge Ready: Fundraising During & After Covid-19

whitePaper | January 13, 2021

As nonprofits begin to emerge from the COVID-19 crisis, many priorities and concerns have shifted. In May, we sent a brief questionnaire to our database of thousands of nonprofits. The response was telling, and a clear picture of the challenges ahead surfaced from the organizations surveyed. This white paper details the survey results and what they mean for the future of nonprofits nationwide. Use the form here to have the whitepaper sent to your inbox!

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Metrics for Mission Impact How Nonprofits Can Strengthen Outcomes through Quantitative Measures

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

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Spotlight

Casey Family Programs

Casey Family Programs is the nation’s largest operating foundation focused on safely reducing the need for foster care and building Communities of Hope for children and families across America. Founded in 1966, we work in all 50 states, the District of Columbia and two territories and with more than a dozen tribal nations to influence long-lasting improvements to the safety and success of children, families and the communities where they live.

Events