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The Anatomy of a Donation Page

June 20, 2018

A fully customized donation page that captures your cause in a compelling and effective manner can make a big difference in how much money your organization is able to raise. It’s also important to have an intuitive, easy-to-use platform for collecting donations. You don’t want to lose supporters after they’ve decided to give because your system is difficult to navigate. Unfortunately, many nonprofit organizations create generic donation pages that actually deter people from giving. Investing in the right fundraising platform, though, allows you to craft engaging, branded donation pages. To provide the best donor experience, give your supporters a cohesive experience that conveys security and your mission. In this infographic, we delve into what a customized donation page could look like with the right software and what the benefits are of creating one.

Spotlight

Giving is a Family Tradition (GiFT)

Giving is a Family Tradition (GiFT) is dedicated to helping families with critically ill newborns. GiFT is actively seeking individuals to help grow and diversify the Board of Directors. We are looking for professionals with board experience and one or more of the following skills: Grant writing and/or Fundraising, Program Development/Management, Marketing and Social Media, Social Work, Operations Development/Management, Volunteer Recruitment/Management. GiFT is at an exceptional point in development where any one person's efforts can have a profound effect on the future of the organization as a whole, and in turn, a profound impact on the community.

Other Infographics

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Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

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Infographic | March 30, 2020

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Infographic | January 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the challenges your beneficiaries (or your nonprofit) are facing.

The Anatomy of a Donation Page