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How to Convert One-Time Donors to Monthly Donors

Once you have a monthly giving program in place, there are two broad approaches you can take to promote it. The first approach is to passively promote your program. This raises your monthly giving program awareness without a direct call to action to join the program. The second approach is to actively promote it this method uses a clear call to action to join your monthly giving program. The first approach, passive promotion, can improve the effectiveness of the second approach, active promotion, with respect to the conversion rate of one-time donors to monthly donors. When your program name and purpose is repeated across multiple channels, it helps raise overall awareness.

Spotlight

Stonewall Community Foundation

Stonewall Community Foundation strengthens New York City’s LGBTQ community from within by engaging donors, empowering community leaders and investing in dynamic organizations. At Stonewall Community Foundation, community needs drive our approach. We work to identify critical community-wide challenges, develop tailored needs-based initiatives to address them and make strategic investments in organizations and people.

OTHER ARTICLES
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

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Nonprofit Management

Facebook Groups for Nonprofits: How to Master Them

Article | July 14, 2022

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

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Nonprofit Management

5 Steps to Increase Community Awareness for Your Nonprofit

Article | July 29, 2022

Your community can potentially boost your nonprofit’s efforts and take your organization to new heights. But how do you get the community to fall in love with your nonprofit? This can be tough for both established and startup nonprofits alike. If your community isn’t as involved as you’d like, launch a community awareness campaign and endear yourself to your community in 5 simple steps!

Read More

5 Fundraising Trends for Growing Nonprofits in 2020

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

Your community can potentially boost your nonprofit’s efforts and take your organization to new heights. But how do you get the community to fall in love with your nonprofit? This can be tough for both established and startup nonprofits alike. If your community isn’t as involved as you’d like, launch a community awareness campaign and endear yourself to your community in 5 simple steps!

Read More

5 Fundraising Trends for Growing Nonprofits in 2020

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

Read More
MORE ARTICLES

Spotlight

Stonewall Community Foundation

Stonewall Community Foundation strengthens New York City’s LGBTQ community from within by engaging donors, empowering community leaders and investing in dynamic organizations. At Stonewall Community Foundation, community needs drive our approach. We work to identify critical community-wide challenges, develop tailored needs-based initiatives to address them and make strategic investments in organizations and people.

Related News

Fundraising, Nonprofit Technology

Blackbaud Unveils New TeamRaiser Activity-Tracking Feature Good Move

Prnewswire | March 31, 2023

Blackbaud, the world's leading provider of software for powering social impact, has announced the general availability of a new expansive feature for Blackbaud TeamRaiser® in the U.S. and Canada. Good Move™ is designed to help charitable organizations energize their constituents and raise more with a mobile-first gamified activity-tracking and peer-to-peer fundraising experience. This new feature leverages Kilter acquired by Blackbaud in late 2022. "Blackbaud is proud to launch this new opportunity for more powerful engagement and fundraising among our customers and their communities," said Graeme Port, senior director of product management for Peer-To-Peer at Blackbaud. "Offering new ways to attract participants and donors will expand the reach and mission of fueling social impact." TeamRaiser is a leading peer-to-peer fundraising event software for nonprofits, and with the addition of Good Move, will deliver easy-to-use fundraising experiences with the ability to track fundraising and activity goals on real-time leaderboards. Featuring a variety of activity-tracking capabilities (syncing fitness devices, checking into gyms/studios, manual entry tiles) and customizable event types (mindful minutes, read-a-thons, traditional walk/runs, pickleball tournaments, hiking challenges, etc.), TeamRaiser customers can take their fundraisers to the next level and build events that truly resonate with their supporter base for greater returns. "We are grateful for Blackbaud being a valuable partner since 2013 as we've grown together to further our missions," said Stephen Holley, co-founder, president and CEO of Carry The Load and Veteran U.S. Navy SEAL. "Core to our mission at Carry The Load, hundreds of thousands of volunteers have walked millions of miles to honor and remember military service members and first responders who have paid the ultimate sacrifice for our freedom. Launching the Good Move application will expand our reach as a nonprofit and ultimately make a greater impact for those we serve." The Good Move application is now available to all TeamRaiser customers at no additional cost and can be added to any existing campaign or used to create an entirely new one to further engage constituents. About Blackbaud Blackbaud is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek's list of America's Most Responsible Companies, Quartz's list of Best Companies for Remote Workers, and Forbes' list of America's Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries.

Read More

Fundraising, Nonprofit Technology

iWave Introduces Interactive Dashboards for Donor Insights and Trends

iWave | March 10, 2023

On March 09, 2023, iWave, the leading fundraising intelligence solution in the industry, announced the release of its new interactive dashboards and visual analytics for healthcare, education, and nonprofit organizations. The robust suite of dashboards provided by iWave enables organizations to make strategic and operational decisions at a glance, as well as swiftly identify opportunities and trends among their donors and prospects. Examining vast amounts of data and gleaning insights can be challenging and time-consuming using conventional methods due to the growing volume of donor information. The addition of interactive visual analytics empowers fundraising professionals to explore vast amounts of data and efficiently communicate vital insights to their teams. The latest addition to iWave encompasses the following dashboards: Operations: Real-time tracking of in-app activities to help organizations improve platform usage. Major Giving: AI-powered analytics for wealth and philanthropic data visualizations for donors and prospects. Executive Summary: A customized donor portfolio summary includes philanthropic, wealth, and biographic information to share with leadership members. Planned Giving: Planned Giving: Wealth, age, and cause data analytics for donors likely to give a legacy gift. Maps: An interactive geographic map of prospects and donors to choose event locations, plan donor visits, and determine staffing needs depending on geographic distribution. iWave's interactive dashboards are powered by Tableau, enabling organizations to explore, evaluate, and illustrate fundraising data for quicker, data-driven decision-making. These compelling visualizations facilitate the transformation of data into actionable insights. About iWave iWave is a leading software solutions developer based in Charlottetown, Canada, specializing in providing comprehensive and user-friendly fundraising intelligence platforms to nonprofit organizations. Its 30 years of experience in aggregating wealth, philanthropic, and biographic data allows it to empower fundraising teams with actionable intelligence that helps them learn more about their donors, raise more money, and maximize their impact. With its outstanding support team and industry tips on our blog, the company helps nonprofits fundraise with confidence.

Read More

Fundraising,Nonprofit Technology,Financial Management

Armanino Leverages Predictive Analytics to Help Nonprofits for Fund Planning

Armanino | January 20, 2023

The national accounting and consulting firm Armanino LLP recently announced the launch of its Strategic Development Outsourcing (SDO) service, giving nonprofit organizations the only resource in the accounting and consulting fields. SDO, the new service, brings a purposeful development approach powered by analytics and data to help organizations to focus on internal resources to obtain maximum performance. The three-phase approach is used by Armanino's Strategic Development Outsourcing service to drive the results for the nonprofit's funding. The first phase of three is to provide an in-depth analysis of the organization's present fundraising performance compared to the benchmarks of other nonprofit organizations. The second phase identifies potential funding gaps and builds a three-year development model using predictive analytics. Finally, the third phase is to provide expertise to support bridging the funding gap and design a strategy for the nonprofit's funding. Armanino provides ongoing support for custom report creation with donor analytics, maintaining a donor database, assisting with significant gift planning, donor segmentation, planned to give, detailed fundraising analysis, and compliance functions. The company's SDO service evaluates organizations' current donor base using many industry-leading strategies, to help them source new prospects and gauge individual, corporate and institutional funding. The service has the power to provide access to previously inaccessible solutions and data tools, allowing the organizations to take complete advantage of the collective resources and expertise provided by Armanino's state-of-the-art consulting practice offers. About Armanino Founded in 1969 as an accounting and business consultancy, Armanino LLP is one of the top 25 Certified Public Accountants in the nation. The company provides business management, an integrated set of audit, tax, and technology solutions and consulting regionally and nationally. It offers services to companies in every stage of the business. Armanino focuses on intelligent technology and is one of the leaders in the cloud revolution of financial, operational, sales, and compliance tools that are changing the way companies do business. The company is an independent member firm of Moore North America Inc. (MNA), a regional member of Moore Global Network Limited (MGNL), one of the leading accounting and consulting membership organizations.

Read More

Fundraising, Nonprofit Technology

Blackbaud Unveils New TeamRaiser Activity-Tracking Feature Good Move

Prnewswire | March 31, 2023

Blackbaud, the world's leading provider of software for powering social impact, has announced the general availability of a new expansive feature for Blackbaud TeamRaiser® in the U.S. and Canada. Good Move™ is designed to help charitable organizations energize their constituents and raise more with a mobile-first gamified activity-tracking and peer-to-peer fundraising experience. This new feature leverages Kilter acquired by Blackbaud in late 2022. "Blackbaud is proud to launch this new opportunity for more powerful engagement and fundraising among our customers and their communities," said Graeme Port, senior director of product management for Peer-To-Peer at Blackbaud. "Offering new ways to attract participants and donors will expand the reach and mission of fueling social impact." TeamRaiser is a leading peer-to-peer fundraising event software for nonprofits, and with the addition of Good Move, will deliver easy-to-use fundraising experiences with the ability to track fundraising and activity goals on real-time leaderboards. Featuring a variety of activity-tracking capabilities (syncing fitness devices, checking into gyms/studios, manual entry tiles) and customizable event types (mindful minutes, read-a-thons, traditional walk/runs, pickleball tournaments, hiking challenges, etc.), TeamRaiser customers can take their fundraisers to the next level and build events that truly resonate with their supporter base for greater returns. "We are grateful for Blackbaud being a valuable partner since 2013 as we've grown together to further our missions," said Stephen Holley, co-founder, president and CEO of Carry The Load and Veteran U.S. Navy SEAL. "Core to our mission at Carry The Load, hundreds of thousands of volunteers have walked millions of miles to honor and remember military service members and first responders who have paid the ultimate sacrifice for our freedom. Launching the Good Move application will expand our reach as a nonprofit and ultimately make a greater impact for those we serve." The Good Move application is now available to all TeamRaiser customers at no additional cost and can be added to any existing campaign or used to create an entirely new one to further engage constituents. About Blackbaud Blackbaud is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek's list of America's Most Responsible Companies, Quartz's list of Best Companies for Remote Workers, and Forbes' list of America's Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries.

Read More

Fundraising, Nonprofit Technology

iWave Introduces Interactive Dashboards for Donor Insights and Trends

iWave | March 10, 2023

On March 09, 2023, iWave, the leading fundraising intelligence solution in the industry, announced the release of its new interactive dashboards and visual analytics for healthcare, education, and nonprofit organizations. The robust suite of dashboards provided by iWave enables organizations to make strategic and operational decisions at a glance, as well as swiftly identify opportunities and trends among their donors and prospects. Examining vast amounts of data and gleaning insights can be challenging and time-consuming using conventional methods due to the growing volume of donor information. The addition of interactive visual analytics empowers fundraising professionals to explore vast amounts of data and efficiently communicate vital insights to their teams. The latest addition to iWave encompasses the following dashboards: Operations: Real-time tracking of in-app activities to help organizations improve platform usage. Major Giving: AI-powered analytics for wealth and philanthropic data visualizations for donors and prospects. Executive Summary: A customized donor portfolio summary includes philanthropic, wealth, and biographic information to share with leadership members. Planned Giving: Planned Giving: Wealth, age, and cause data analytics for donors likely to give a legacy gift. Maps: An interactive geographic map of prospects and donors to choose event locations, plan donor visits, and determine staffing needs depending on geographic distribution. iWave's interactive dashboards are powered by Tableau, enabling organizations to explore, evaluate, and illustrate fundraising data for quicker, data-driven decision-making. These compelling visualizations facilitate the transformation of data into actionable insights. About iWave iWave is a leading software solutions developer based in Charlottetown, Canada, specializing in providing comprehensive and user-friendly fundraising intelligence platforms to nonprofit organizations. Its 30 years of experience in aggregating wealth, philanthropic, and biographic data allows it to empower fundraising teams with actionable intelligence that helps them learn more about their donors, raise more money, and maximize their impact. With its outstanding support team and industry tips on our blog, the company helps nonprofits fundraise with confidence.

Read More

Fundraising,Nonprofit Technology,Financial Management

Armanino Leverages Predictive Analytics to Help Nonprofits for Fund Planning

Armanino | January 20, 2023

The national accounting and consulting firm Armanino LLP recently announced the launch of its Strategic Development Outsourcing (SDO) service, giving nonprofit organizations the only resource in the accounting and consulting fields. SDO, the new service, brings a purposeful development approach powered by analytics and data to help organizations to focus on internal resources to obtain maximum performance. The three-phase approach is used by Armanino's Strategic Development Outsourcing service to drive the results for the nonprofit's funding. The first phase of three is to provide an in-depth analysis of the organization's present fundraising performance compared to the benchmarks of other nonprofit organizations. The second phase identifies potential funding gaps and builds a three-year development model using predictive analytics. Finally, the third phase is to provide expertise to support bridging the funding gap and design a strategy for the nonprofit's funding. Armanino provides ongoing support for custom report creation with donor analytics, maintaining a donor database, assisting with significant gift planning, donor segmentation, planned to give, detailed fundraising analysis, and compliance functions. The company's SDO service evaluates organizations' current donor base using many industry-leading strategies, to help them source new prospects and gauge individual, corporate and institutional funding. The service has the power to provide access to previously inaccessible solutions and data tools, allowing the organizations to take complete advantage of the collective resources and expertise provided by Armanino's state-of-the-art consulting practice offers. About Armanino Founded in 1969 as an accounting and business consultancy, Armanino LLP is one of the top 25 Certified Public Accountants in the nation. The company provides business management, an integrated set of audit, tax, and technology solutions and consulting regionally and nationally. It offers services to companies in every stage of the business. Armanino focuses on intelligent technology and is one of the leaders in the cloud revolution of financial, operational, sales, and compliance tools that are changing the way companies do business. The company is an independent member firm of Moore North America Inc. (MNA), a regional member of Moore Global Network Limited (MGNL), one of the leading accounting and consulting membership organizations.

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