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Annual Giving Multichannel Best Practices

April 26, 2018

This whitepaper examines key annual giving engagement trends across multiple solicitation channels. We continued to survey fundraisers on key trends from our 2017 report such as giving results, resource allocation, and channel adoption questions. We also explored two specific areas of annual fundraising: leadership annual giving and parent fundraising. Many fundraisers said that they are raising more money from fewer donors, and growing leadership giving is a key driver of dollars at the top fundraising institutions.

Spotlight

Community Brands

Community Brands is the leading provider of software solutions for associations, nonprofits, and K-12 schools. With approximately 2,000 employees serving over 50,000 clients in 30 countries, we provide solutions for association and school management, 501c3 fundraising, fund accounting, event operations (virtual, live, and hybrid), and career development. We offer you greater innovation, connected solutions, and market expertise so that you can fulfill your mission and drive your purpose.

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