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The Importance of Donor Retention

May 31, 2018

Most nonprofits are highly concerned about donor retention. Finding ways to retain more donors year-over-year will allow your nonprofit to more easily reach its fundraising goals. In 2014, the average donor retention across all nonprofits was 43% The average donor attrition rate was a staggering 57%. Over the past 10 years, the average annual donor retention rate is 46%.

Spotlight

Charles Koch Institute

For more than five decades, Charles Koch’s philanthropy has inspired bold new ideas to improve American lives. Inspired by a recognition that free people are capable of extraordinary things, the Charles Koch Institute supports educational programs and dialogue to advance these principles, challenge convention, and eliminate barriers that stifle creativity and progress. We offer educational programs, paid internships, and job placement assistance to students and professionals, and encourage civil discussion about important issues like free speech, foreign policy, and criminal justice reform. In all of our programs, we are dedicated to identifying new perspectives and ideas that help people accomplish great things for themselves and others.

Other Infographics

Why Donors Give: Infographic

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Your Year-Round Fundraising Idea Calendar

Infographic | January 4, 2022

Year-round revenue for your nonprofit organization is always the goal. But how do you get there? Our year-round fundraising calendar offers ideas for fundraising events that can be adapted in-person, online, or in a hybrid format.

Kicking Off Your Year-End Giving In 5 Easy Steps

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.

Creative Ideas to Heat Up Outdoor Fundraising

Infographic | April 27, 2022

To get the most out of longer days and warmer wearther, tap into these 12 new outdoor fundraising ideas that are sure to heat up your mission!

22 Ideas to Reenergize Your Fundraising in 2022

Infographic | March 3, 2022

Nonprofits successfully navigated the challenges posed by the peak of the COVID-19 pandemic, and though the traditional methods of fundraising and giving were challenged, new trends have emerged for both donors and nonprofits. To help you make the most of the new year, we outlined 22 new fundraising strategies to drive fundraising success in 2022.

The Importance of Donor Retention