Top Ten Things Fundraisers Should Monitor

The more diversified your fundraising mix gets, the more attention you need to pay to calculating the return on investment associated with each element of your overall strategy. You might be spending money on direct marketing and perhaps multiple channels – mail, online, major gifts again, with multiple tactics, from events to one-on-one cultivation, foundations, planned giving, cause-marketing, canvassing, local/chapter fundraising, whatever. How accurately can you assign full and true costs to each of these activities? If you can, what do the cost trends look like? Most importantly, how do these costs relate to actual revenue produced – what is your return on your marketing investment (ROI)?

Spotlight

Bayes Impact

Bayes Impact builds citizen-led public services to create a fairer and more inclusive future for our societies. Our organization is all about creating Citizen-Led Public Services. Everything we do here moves us closer to this goal: living our lives using services that are designed for citizens, and built by citizens.

OTHER WHITEPAPERS
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11 Trends in Philanthropy for 2022

whitePaper | January 10, 2022

Philanthropy is defined and redefined by the choices that are made every day, not only by professionals in the field but by countless neighbors and local leaders. People go into the work of philanthropy in order to build the communities they want to live in.

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2022 COMMUNITY IT NONPROFIT INCIDENT REPORT

whitePaper | June 7, 2022

We saw a leveling off in email incidents such as spam and spear phishing, probably related to the use of more tools to protect email. Successful malware attacks declined significantly; whether from protective tools or from a shift in the attack landscape remains to be seen. However, our report shows the blanket risk of cyber fraud attacks on our sector, as in the for-profit and government sectors, is unabated and rising.

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The Power of Branding Inspiring Nonprofit Support

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

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Closing the Deal Moving Your Fundraising Forward

whitePaper | March 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivered, then emphasize the downstream impact (outcomes) not just focus on the activities (or outputs) of the nonprofit itself.

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Raise More Money with Your Next Event

whitePaper | June 14, 2022

Thinking of launching your next fundraising event? There can be a lot of planning involved but it’s far more manageable when tackled one step at a time. Download our FREE white paper for all the expert knowledge and tips you need to make your charity’s fundraising event a success.

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Jump on Board: High-performing not-for-profit boards in fundraising

whitePaper | February 5, 2020

Melissa is former Global Fundraiser of the Year (IFC, 2011) and Australian Fundraiser of the Year (FIA, 2011). She has facilitated philanthropic giving across education, the arts and health, and worked with hundreds of donors in Australia, Asia and the United States. Melissa has led four fundraising programs from start-up to established, from Powerhouse Museum and Sydney Opera House in the arts, to University of Technology, Sydney and RMIT University, in education.

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Spotlight

Bayes Impact

Bayes Impact builds citizen-led public services to create a fairer and more inclusive future for our societies. Our organization is all about creating Citizen-Led Public Services. Everything we do here moves us closer to this goal: living our lives using services that are designed for citizens, and built by citizens.

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