Nonprofits and Communication Segmenting

It’s no secret that effective donor communications is the secret to higher donor retention rates – but what makes for effective donor communications? Segmenting your emails, newsletters and acknowledgement letters are a great way to customize and individualize your messaging to donors. But are most nonprofits doing this? We recently conducted a survey with our friends over at Nonprofit Marketing Guide to see how nonprofits are (if at all) segmenting their online and offline communications. You can view the results in the infographic.

Spotlight

Peterson Institute for International Economics

The Peterson Institute for International Economics is a private, nonprofit, nonpartisan research institution devoted to the study of international economic policy. Since 1981 the Peterson Institute has provided objective analysis and concrete solutions to a wide range of international economic problems. The Washington Post called the Institute "Washington's premier think tank on the global economy," and it is one of the few think tanks widely regarded as "nonpartisan" by the press, and "neutral" by the US Congress.

Other Infographics
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5 Key Trends Shaping the Nonprofit Service Sector

Infographic | October 5, 2021

This year saw our first-ever State of Service for Nonprofits report, which focused on nonprofit representatives sharing their insights and what changes they’ve experienced and seen since the onset of the pandemic last year. Check out the State of Service for Nonprofits infographic for a quick snapshot of some of the key findings from the report.

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How to Successfully Fundraise if your NGO is Brand-New

Infographic | January 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

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Using Your Donors’ Top Motivators to Drive Retention

Infographic | April 27, 2022

Donors retention has been, and always will be, a priority for nonprofits. One of the keys to retaining donors id capitalizing on what motivates them.

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Ohio Gives Infographic 2022

Infographic | April 20, 2022

The number of foundation in Ohio is up to 12%. This is likely to a change in how the numbers are calculated. While the foundations are scattered across the state, they are most numerous in Cleveland, Columbus and Cincinnati.

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Kicking Off Your Year-End Giving In 5 Easy Steps

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.

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Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

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Spotlight

Peterson Institute for International Economics

The Peterson Institute for International Economics is a private, nonprofit, nonpartisan research institution devoted to the study of international economic policy. Since 1981 the Peterson Institute has provided objective analysis and concrete solutions to a wide range of international economic problems. The Washington Post called the Institute "Washington's premier think tank on the global economy," and it is one of the few think tanks widely regarded as "nonpartisan" by the press, and "neutral" by the US Congress.

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