HOW TO DRIVE SOCIAL MEDIA ENGAGEMENT WITH YOUR NONPROFIT STORYTELLING
July 16, 2019 | (10:00 AM)
USA (United States of America)
Engagement is the name of the game in social media, but with frequent platform changes and declining attention spans, cutting through the clutter is harder than ever. Enter storytelling! Sharing the good, the bad and the ugly stories of your nonprofit at work is the best way to capture the attention, hearts and minds of your supporters. According to Waggener Edstrom, 56% of social media users who support nonprofits online said compelling storytelling motivated them to take action in the first place.