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ourHope - A new personal way to support City of Hope

If you’re looking to motivate and inform your fundraisers but have had limited success through CTAs on social media, take some cues from City of Hope. The organization created this awesome explainer video for their new peer-to-peer fundraising platform, ourHope, which details why supporters should create personal fundraising campaigns and exactly how they can do so. (Also, we were very excited to see the animated version of StayClassy included in the video!)

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Project C.U.R.E. was founded in 1987 by James Jackson, who was working as an international economic consultant in developing countries when his work put him face to face with the needs of the sick and dying. During a trip to Brazil, Dr. Jackson visited a small clinic near Rio de Janeiro, where he learned that patients were often turned away due to a lack of basic medical supplies. Jackson was moved to action, making a promise to the clinic doctor that he would help provide relief to the people there.

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Spotlight

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Project C.U.R.E. was founded in 1987 by James Jackson, who was working as an international economic consultant in developing countries when his work put him face to face with the needs of the sick and dying. During a trip to Brazil, Dr. Jackson visited a small clinic near Rio de Janeiro, where he learned that patients were often turned away due to a lack of basic medical supplies. Jackson was moved to action, making a promise to the clinic doctor that he would help provide relief to the people there.

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