Postalytics | September 14, 2022
Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates.
Postalytics, the leader in direct mail automation software, announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age," announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age."
Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing.
We are excited to introduce the first end-to-end direct mail automation tool to the nonprofit market. We have seen explosive growth in the use of automated direct mail marketing in the U.S. and Canadian commercial markets, and we expect nonprofit marketers to quickly adopt this no-brainer technology now that nonprofit USPS postage discounts are available.
Postalytics offers free direct mail personalization and response tracking tools such as variable data, dynamic content, patented personalized QR codes, PURLs and USPS IMB® delivery tracking, another first in the nonprofit direct mail automation market.
Matt Pritchard, President and Executive Director of HomeStart, a Boston-based nonprofit serving the homeless population, sees the announcement as a breakthrough in their efforts to communicate with their donors and other constituents.
"HomeStart has been using Postalytics for years to generate, integrate and track our direct mail campaigns in a new and smarter way. Now, we can apply our USPS Nonprofit Marketing Mail® discounts to save even more and enable us to apply our resources even more efficiently. Our adoption of Postalytics was seamless and one of the best moves our fundraising team has made."
-Matt Pritchard, President and Executive Director of HomeStart.
Christina McPhillips, Vice President of Business Development for Carl Bloom Associates, a leading marketing agency in the nonprofit sector, welcomed the news.
"The nonprofit sector has always found direct mail effective for fundraising and donor communications. By combining nonprofit postal rates with the power of the Postalytics direct mail automation platform, trailblazing partners such as Carl Bloom Associates are positioned to offer clients new and better ways to create, integrate and track direct mail campaigns."
-Christina McPhillips, Vice President of Business Development for Carl Bloom Associates.
Nonprofit organizations, and marketing agencies that serve them, rely heavily on personalized direct mail to drive donations and engagement with their audiences. Kelly said the move was based on increasing demand from the nonprofit sector.
Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform. Nonprofit marketers have been investing heavily in CRM, Marketing Automation, and other marketing technologies, making them natural to utilize a fully automated direct mail marketing system like Postalytics.
Postalytics® is the leading direct mail automation solution that turns direct mail into a digital marketing channel. Over 10,000 customers use Postalytics to instantly generate automated direct mail marketing campaigns that are fully integrated with their tech stack and tracked using patented mail tracking techniques.
OneCause | September 15, 2022
OneCause, a leader in online and event fundraising, recognized fundraising innovation and excellence at its annual Raise Awards ceremony during the Raise 2022 hybrid conference in Chicago, Illinois. Nearly 1,000 nonprofit fundraising professionals came together in person and virtually September 12-13 to learn innovative fundraising strategies from industry experts, connect with fellow fundraisers, and share their knowledge with the nonprofit community.
"Celebrating the innovation, commitment, and ingenuity of nonprofit professionals and organizations is what the Raise Awards are all about, Putting the spotlight on those working tirelessly to make the world a better place recognizes the hard work and impact of industry-leading fundraisers and their causes."
-Steve Johns, chief executive officer for OneCause.
For five years, the Raise Awards have put the spotlight on nonprofits and fundraising professionals who are shaping the future of fundraising. This year's winners include a diverse array of mission-driven organizations, from local organizations creating change in their communities to large nonprofits with international recognition.
Innovative Nonprofit of the Year
The Innovative Nonprofit of the Year Award recognizes two organizations that uniquely push themselves, inspire others, and consistently reach new heights by implementing new ideas.
Anchorpoint Counseling Ministry addressed the growing needs for community services due to COVID-19 by committing to significantly expanding its individual giving program and engaging a local foundation, requesting a three-part challenge grant. They raised 290% more during a 3-month period compared to the same timeframe a year earlier. This result was 290% higher than in the same 3-month period a year earlier.
Leukemia & Lymphoma Society responded to the challenging times propelled by the pandemic by quickly pivoting to develop two national virtual fundraising campaigns. Each of these surpassed targets and reached new audiences. In 2021, LLS provided more than 42,000 patients with over $241 million in total grants, a 70% increase from 2020.
Storyteller of the Year
The Storyteller of the Year Award recognizes two organizations for excellence in communicating their purpose through branding, narrative, and promotion that inform the mind and move the heart.
Comfort Cases' story is most often told by its founder, Rob Scheer, who openly shares his own journey in foster care. With more than 250,000 followers on their social media platforms, and as host of Fostering Change, ranked for the second consecutive year as the #1-rated podcast related to issues regarding foster care and adoption, Comfort Cases furthers its mission of inspiring communities to bring dignity and hope to youth in foster care. Since its founding 10 years ago, Comfort Cases has given out more than 185,000 comfort cases filled with essential items to use in each of the 50 states, Washington D.C., Puerto Rico and the United Kingdom.
Community Living works to enrich the lives of people with disabilities so they can achieve their highest potential by providing children and adults with services and programs that allow them to live, learn, and work in the community. Their stories aren't about nameless faces, they're about Tyler who was named homecoming king, and Karen who was laid off during the pandemic but is thriving in her new job and just bought a new car. Their storytelling engaged donors, resulting in a 60% fundraising lift compared to the previous year and growing annual recurring gifts by up to 15% and witnessing the frequency of giving literally double.
Fundraisers of the Year
The Fundraiser of the Year Award recognizes three nonprofit professionals whose leadership, success, and passion for their mission stand out among their peers.
Jane Kobak, Associate Director of Major Giving for Opportunity Enterprises: Jane is a true leader and develops strong relationships with staff, board members, clients, and the community. As a result of her dedication, Opportunity Enterprises exceeded their annual revenue budget by over 60% in the recent fiscal year.
Jennifer Berger, Director of Development for Rubicon Programs: Jennifer never settles for average. At times, gifts have come unsolicited – without a grant application or specific ask – because donors were so impressed by Jennifer and her passion for Rubicon's work. Rubicon hit their annual fundraising goal in under six months, thanks in large part to Jennifer's leadership.
Megan Carfa, Operations and Development Director for Junior Players: Megan not only talks the talk, she walks the walk. She never asks anyone to do anything she won't do herself. She truly inspires everyone around her to take initiative and step up. In 5 short years, Megan's work has expanded their programs tenfold and has contributed to an increase of Junior Players' North Texas Giving Day goal every year— raising 150% of their goal in 2021.
Raise Awards winners were selected by a committee of peer nonprofit professionals and industry experts looking for a focus on specific achievements, campaigns, and events from the last 12 months. In addition to the award recognition, winners receive a cash donation to their mission on behalf of OneCause.
OneCause is driving the future of fundraising with easy-to-use event and online fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits raise more than $4 billion for their missions. Headquartered in Indianapolis, Ind., OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.
NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY
Digitunity | September 07, 2022
Digitunity, a national nonprofit organization that connects low-income people with the computer donations they need, today announced that Onepak has signed The Corporate Pledge to End the Digital Divide as a Cornerstone Partner in the quest to improve digital equity throughout the country.
Since the mid-1980s, Digitunity, its predecessor organization, and community partners have placed hundreds of thousands of computers with people in need. Providing that technology is essential for helping people to succeed in school, participate in the economy, and improve their communities.
"We're thrilled to have an organization like Onepak, with its foresight, social consciousness, and reach, join us in our mission to close the digital divide, With Onepak as a partner, we'll be able to elevate the issue, accelerate our efforts, and help more community-based organizations obtain the technology they need for their constituents."
-Scot Henley, Executive Director of Digitunity.
Onepak is a logistics technology company whose software platform and services facilitate the return, reuse, and recycling of IT and other hardware assets. As organizations of all sizes focus increasingly on sustainability, Onepak can track and report the impact of ESG efforts and help facilitate Digitunity's mission at the same time. Onepak is uniquely positioned to redirect the flow of used IT assets toward organizations that address digital equity in the U.S.
"As a company committed to bending the supply chain into a circle with sustainability at the core of our mission, partnering with Digitunity not only makes sense as a business but aligns with our values entirely, We're eager to turn this pledge into genuine action to close the digital divide in our society to the betterment of everyone involved."
-Steve Andon, CEO and Co-founder of Onepak.
An estimated 36 million people in the U.S. don't have a computer at home, and tens of millions of households lack access to basic technology most people take for granted, including reliable internet access, a computer, and the skills to use digitally-connected devices. The problem disproportionately affects communities of color, but persists across all boundaries.
This disparity between resourced and under-resourced communities is known as the "digital divide." It permeates into every aspect of life, creating educational, economic, and career disenfranchisement. Children are unable to complete homework. Parents cannot search for and apply for jobs. Families are cut off from access to community services.
Through the Corporate Pledge to End the Digital Divide, Digitunity hopes to align the support and collective voice of influential, resourceful organizations in business, government, education, philanthropy, and community organizations with the passion and dedication of their Digital Opportunity Network, which includes nearly 1,500 frontline, community-level groups.
The solution to expanding device ownership cannot be to simply buy new devices. Instead, a sustainable, long-term solution is to shift the way corporate IT assets are handled at end of life, according to Susan Krautbauer, Senior Director of Strategy and Development at Digitunity. This decommissioned technology, repurposed for community support, can make owning a computer more attainable for more people. Technology reuse is a practical, environmentally friendly solution for expanding device ownership.
This national-scale gap in opportunity is multi-faceted and pervasive. It results from a number of interwoven, systemic issues. Solving it will require building and expanding collaborations on a similar scale. It is the reason Digitunity launched the Corporate Pledge to End the Digital Divide.
Because of the nature of this issue, we believe fostering collaboration and relationships between entities throughout the community, businesses, service providers, community leaders, volunteers, government representatives, academics, and the media is critical for creating an inclusive future, said Krautbauer. No one organization can do this alone. But together, we can ensure underrepresented, marginalized people have access to the technology they need to thrive in the modern economy.
The four pillars of Digitunity's pledge are:
Access to Technology - People must have access to secure, reliable, and connected large-screen devices to work, learn, and develop the skills they need.
Digital Skills & Education - Digital literacy is fundamental to education, finance, employment, telehealth, communication, security, community, and efficiency.
Community Engagement & Impact - Those in need benefit most from engaged people and organizations in their communities. Those systems need to enable and sustain impact.
Achieving Change - There is a direct line from racial inequity to poverty, and poverty to the digital divide. The corporate sector is a critical partner in developing innovative solutions that can benefit marginalized communities while having broad societal beneﬁts.
Each organization that commits to the Corporate Pledge to End the Digital Divide is:
Provided ongoing opportunities for active participation and engagement to bolster desired outcomes.
Receiving access to a variety of tools, resources, research, and thought-leadership opportunities.
Recognized by name and organization on the Corporate Pledge webpage on the Digitunity website.
Included in a quarterly press release announcing new organizations that join.
Featured in promotional and media campaigns to promote overall participation and adoption.
We're thrilled with the commitments we've received so far. We welcome everyone who wants to join in the coming months, adds Krautbauer. Together, we can move beyond incremental change to create a future where everyone can thrive in education, employment, and connectedness.
Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.
Onepak bends the traditional linear supply chain into a sustainable circle. ReturnCenter, the company's online carbon-neutral logistics platform, connects shippers, receivers, carriers, and their enterprise management tools on one scalable system. The platform delivers complete visibility into the chain of custody, access to a flexible network of over 400 trained logistics partners covering every U.S. zip code, and numerous tracking and reporting capabilities.
As a demonstration of Onepak's focus on being an authentic ESG-driven company, the company has sustainably executed more than two billion pounds of product returns for a global customer base that features leading organizations like Dell, IBM, United Technologies, Carrier, Diebold, General Motors, Toyota, US Bank and DLL Group.
AnitaB.org | September 22, 2022
AnitaB.org, the global nonprofit focused on intersectional gender and pay parity in tech, announced today that ADP, Dev Technology Group, and UKG are the 2022 Top Companies for Women Technologists Winners at this year's Grace Hopper Celebration (GHC), the world's largest gathering of women and non-binary technologists, during President and CEO Brenda Darden Wilkerson's opening plenary address.
Top Companies for Women Technologists is a national program from AnitaB.org that identifies key trends around the equity of women and non-binary technologists in the workforce and is the only benchmarking program that looks specifically at the technical workforce and awards companies that are making the most progress toward equity. In 2022, AnitaB.org analyzed data on representation, programs, and policies from 52 companies, measuring 422,494 technologists across various industries from January 1, 2021, to December 31, 2021.
In addition to announcing the Winners, the Top Companies for Women Technologists Key Findings & Insights Report shows that, while many things have rebounded in the tech industry in terms of gender diversity, it is still not quite back to pre-pandemic levels.
According to the report, in the past year, companies are making productive efforts to hire more women of color technologists and reported a 5.0% increase in total women technologists from 2021 to 2022. Conversely, attrition rates are higher for women technologists (16%) compared to men technologists (13.7%). That gap widens further for women technologists who are Black (25%), Latinx (18.8%), Native American (18.2%), and Pacific Islander (23.5%). Any gains in intersectional gender diversity due to hiring will be marginal until companies can reduce this high rate of attrition.
"We're thrilled to announce this year's Winners of Top Companies for Women Technologists for their ongoing work to advance intersectional gender equity, In 2022, our rights and protections are under attack on both the state and federal levels. Tech companies must ensure women and non-binary technologists have a sense of inclusion and belonging in their workplace. The data and insights from the Winners and other participating companies provide the foundation to begin and continue much-needed conversations around diversity, allowing us to cultivate a truly inclusive community."
-Brenda Darden Wilkerson, President and CEO of AnitaB.org.
Launched in 2011, Top Companies for Women Technologists helps organizations discover areas where they can improve their structural equity and signals a commitment to diversity, equity, and inclusion that women and non-binary technologists look for in an employer.
At AnitaB.org, we envision a future where the people who imagine and build technology mirror the people and societies for whom they build it. We connect, inspire, and guide women technologists and organizations that view technology innovation as a strategic imperative. For more than 30 years, this community has grown and changed to become the leading organization for women in technology. Today, AnitaB.org works with women and non-binary technologists in more than 50 countries and partners with leading academic institutions and Fortune 500 companies.