Study: It Took 2,000 Emails To Get 1 Gift In 2016

THE NONPROFIT TIMES | April 25, 2017

The nation’s nonprofits increased spending by 69 percent on digital advertising last year, with almost half of that was devoted to new donor acquisition as online and monthly revenue grew by double digits. The 11th annual M+R Benchmarks Study released today analyzes 2016 data from 133 nonprofits about email messaging, email list size, fundraising, online advocacy, web traffic, digital ads, Facebook, Twitter, Instagram, and more.

Spotlight

A donor-advised fund is a philanthropic giving vehicle administered by a charitable sponsor. A charitable sponsor is a 501(c) (3) organization that has legal control over the donor advised fund and is responsible for operating and maintaining it. Charitable sponsors include public charities, community foundations, and charitable funds that are associated with an investment firm.


Other News
NONPROFIT TECHNOLOGY

Habitat for Humanity International launches initiative to address the Black homeownership gap in the U.S.

Habitat for Humanity International | June 14, 2022

Leveraging funds provided in part by MacKenzie Scott's transformational donation, Habitat for Humanity International is launching a new initiative to address the racial homeownership gap—which now stands at nearly 30 percent, the widest it has been in more than 40 years. Habitat's Advancing Black Homeownership initiative deepens our commitment to increase homeownership opportunities for Black individuals and families—and address the racial and systemic bias that has stymied access to homeownership for generations—through programs that will help end the social and economic disparity many Black people and communities of color continue to face. Habitat is initially investing more than $25 million over the next three to five years—with a goal of raising $100 million or more—to develop and launch a slate of new programs, including an equitable commercial lending strategy and property acquisition fund through Habitat Mortgage Solutions, our community development financial institution. "These efforts are designed to help Black families build intergenerational wealth through homeownership and other strategic supports, such as developing more inclusive communities, increasing the availability of affordable homes near public transportation and jobs, and transforming concentrated areas of poverty into areas of opportunity," said Adrienne Goolsby, senior vice president of the U.S. and Canada for Habitat for Humanity International. "Ultimately, we want to reduce the impact a century of discriminatory housing policies has had on the Black community." Other initiative programs include financial coaching and counseling to help Habitat affiliates address the needs of applicants along their homeownership journey; a national Black homeowner advisory group to help Habitat for Humanity International develop strategies and implement programs to help increase Black homeownership; expanded advocacy outreach through the Cost of Home campaign; and collaborative efforts with affordable housing partners. Funding opportunities will also be made available to Habitat affiliates doing innovative work to help increase Black homeownership. Our mission is driven by our theological imperative to seek justice and to have mercy. Doing so through this work, we put God's love into action and help further our mission to build homes, communities and hope." Jonathan Reckford, CEO of Habitat for Humanity International About Habitat for Humanity International Driven by the vision that everyone needs a decent place to live, Habitat for Humanity found its earliest inspirations as a grassroots movement on an interracial community farm in south Georgia. Since its founding in 1976, the Christian housing organization has grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower.

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NONPROFIT MANAGEMENT

MB2 Dental Launches Charitable Organization

MB2 Dental | July 15, 2022

The dental partnership organization, MB2 Dental, has launched its own charitable Foundation – The MB2 Family Foundation, a 501(c)(3) non-profit with a mission to provide financial assistance to its 5,000 plus employees in the event they experience unforeseen, life-altering hardships such as natural disasters, extended illnesses, injuries, and more. Team members may nominate themselves or others for consideration for a monetary donation. The work of the Foundation will also include providing donations to local charities and organizations at the request of MB2 Dental's doctor partners and employees. The Foundation thrives through the generosity of its team members. Funding for the Foundation will come from MB2 Dental's doctor partners and team members through optional paycheck deductions and other fundraising events. "The number one priority of any family is to take care of each other; this is our dental family, With affiliated practices in over 35 states, supporting our doctor partners and their teams in any way possible is a top priority. The individuals who make up our MB2 family have always been ready to jump into action and help one another without hesitation. The Foundation allows us to streamline this." -Dr. Chris Steven Villanueva CEO and Founder, MB2 Dental. MB2 Dental's previous charitable initiatives include annual doctor-led mission trips and donating to local organizations such as the North Texas Food Bank, The Genesis Women's Shelter, and Salvation Army. MB2 Dental also annually conducts The Elves Initiative, a cause led by Dr. Villanueva encouraging MB2 Dental home office employees to nominate coworkers, family, friends, and neighbors for financial assistance around the holidays. The success and growth of the Elves Initiative served as inspiration for the MB2 Family Foundation. About MB2 Dental- Dallas, Texas-based MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded and led by dentist and entrepreneur CEO Dr. Chris Steven Villanueva, with a mission to empower dentists to preserve their profession. Since its founding in 2007, MB2 has partnered with hundreds of dentists to help them stay in the driver's seat as they maximize their talents, connect as part of a community and build exceptional wealth. MB2 currently partners with dentists and specialists in more than 35 states.

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PHILANTHROPY

Philanthropi Expands Its Charitable Giving Platform, Offering New Ways for Individuals to Give

Philanthropi | June 16, 2022

Philanthropi, a company leading the next generation of philanthropy through technology, announced that it has expanded its charitable Giving as a Service™ platform to provide everyday donors with new ways to give. Beginning in July 2022, all consumers with ACH capabilities through their banks will be able to set up a Philanthropi Impact Account™ and start their own personal charitable foundations, much like those of large donors. Philanthropi's charitable Giving as a Service platform enables consumers to create Impact Accounts, which are donor advised funds (DAFs) that support giving by everyone. These accounts simplify and organize giving by allowing individuals to track when, where, and how much is given from their personal foundation through a comprehensive and intuitive dashboard. The platform also provides easy-to-access tax information for year-end tax returns, removing the friction of manual tracking. Additionally, when donations are made through Impact Accounts, Philanthropi validates the recipient to ensure dollars are given to official non-profit organizations that meet the local, state, and federal non-profit status requirements. We are excited to take this next step in expanding our ability to support everyday donors in giving to the causes they care about most. Through their own personal Impact Accounts, individuals can directly donate funds to a growing number of non-profit organizations through the click of a button. Our mission at Philanthropi is to tap into the largest donor segment — the everyday philanthropist — so that we can truly unlock the power of philanthropy for all. In this new era of philanthropy, the concept is no longer synonymous with wealth or large donations, but with the collective impact of many individuals who care." Keith Leaphart, Founder & CEO of Philanthropi Individuals who wish to set up an Impact Account, can sign up for the Philanthropi Waitlist by clicking the "Register" button on the Philanthropi website. By opting into the Waitlist, individuals can receive notifications and instructions for when enrollment officially begins in early July. In 2019, Philanthropi launched its Giving as a Service platform to support employer-sponsored charitable giving, and help enterprises build a culture of giving and caring among employees. The company has seen great success among participating employers to date, empowering employees across the U.S. to make more than 4,000 grants through their personal foundations that all together have totaled nearly $3 million. These grants went to over 700 nonprofits and hardship relief funds, which are specialized funds that are aimed at providing financial support to organizations' internal communities during periods of unexpected adversity. The expansion of the Philanthropi Giving as a Service platform also enables Philanthropi to grow its partnership base with financial institutions, universities, and non-profit organizations, as well as employers. About Philanthropi Philanthropi is leading the next generation of philanthropy through its innovative giving platform, which democratizes giving for everyone and amplifies its impact. By partnering with financial institutions, employers, universities, and non-profit organizations, Philanthropi fosters new levels of engagement and empowers everyday donors to support their favorite non-profit organizations with the click of a button. Tapping into the largest donor segment – the everyday philanthropist – Philanthropi unlocks the potential of the charitable ecosystem.

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FUNDRAISING

SpartanNash Foundation Hosts In-Store Fundraiser to Benefit Military Heroes

SpartanNash | July 01, 2022

Food solutions company SpartanNash is proud to join forces with store guests in its annual companywide fundraising campaign to support military servicemembers, veterans and their families. As part of a commitment to serve those who bravely serve, the SpartanNash Foundation fundraiser will run from June 29 to July 10. All money raised will be divided evenly between three nonprofit organizations – Team Red, White and Blue, Operation Homefront and Honor and Remember – providing critical funding. “Our partner organizations go above and beyond every day to serve our troops, veterans and their families who have given so much, many who have been seriously injured or have paid the ultimate sacrifice,” said Senior Vice President and Chief Customer Officer David Sisk, who oversees SpartanNash Military (formerly MDV), a division of the Company and a leading distributor of grocery products to U.S. military commissaries and exchanges worldwide. “We see firsthand the sacrifices our servicemen and women – and their families – make to protect our freedoms every day, and this is an impactful and meaningful way we can continue to support our American heroes regardless of where they live or the care they need within the community.” The three organizations benefiting from this fundraiser support the military community in a variety of ways, including physical and social activity, providing critical financial assistance and family services and honoring those who lost their lives defending American freedoms. “We are able to deliver upon our mission to build strong, stable and secure military families because of the steadfast commitment of supporters like SpartanNash,” said Operation Homefront Chief Revenue Officer Margi Kirst. “SpartanNash allows us to be there for our fellow Americans in their time of need after all they have done for us in our nation’s time of need.” SpartanNash has consistently been on the patriotic forefront of recognizing and identifying the needs of the military community. Through our partnership, we can broaden the message to thousands more who may or may not understand that freedom comes at a very high price.” George Lutz, founder and executive director at Honor and Remember Store guests who visit any participating SpartanNash-owned retail store or fuel center during the fundraising period will have the opportunity to donate $1, $5 or $10 at any checkout lane, or round their total up to the nearest dollar to support the three patriotic partners. Customers, and others interested in participating in this fundraising campaign, can also donate online through Fast Lane. Since 2015, the SpartanNash community has provided $1.75 million in donations to patriotic partners through the SpartanNash Foundation, benefiting veterans service organizations such as Give an Hour, Fisher House Foundation, Blue Star Mothers of America, Inc. and Disabled Veterans National Foundation, in addition to its trio of patriotic partners for 2022. SpartanNash also proudly hires veterans and military-connected Associates as a military-friendly and veteran-friendly employer. About SpartanNash SpartanNash is a food solutions company that delivers the ingredients for a better life. As a distributor, wholesaler and retailer with a global supply chain network, SpartanNash customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family® portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti, Korea and Japan. In addition, the Company owns and operates 148 supermarkets - primarily under the banners of Family Fare, Martin's Super Markets and D&W Fresh Market - and shares its operational insights to drive innovative solutions for SpartanNash food retail customers. Committed to fostering a People First culture, the SpartanNash family of Associates is 17,500 strong and growing.

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Spotlight

A donor-advised fund is a philanthropic giving vehicle administered by a charitable sponsor. A charitable sponsor is a 501(c) (3) organization that has legal control over the donor advised fund and is responsible for operating and maintaining it. Charitable sponsors include public charities, community foundations, and charitable funds that are associated with an investment firm.

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