SimioCloud Announces Launch of SimioAudience a Next-Generation Cooperative Database Designed Specifically for Nonprofit Fundraising

SimioCloud, a Moore company, announces the launch of SimioAudience, a next-generation cooperative database designed specifically for nonprofit fundraising. Combining uniquely sourced transactional and consumer data on more than 250 million U.S. adults, SimioAudience delivers accurate, real-time insights on nonprofit prospects. Unlike traditional co-ops, SimioAudience can identify new audiences through integration of billions of data points from donor transactions, first-party online surveys, lifestyle data, demographics, consumer purchases and identity data into one seamless database. Cloud-based, SimioAudience connects directly with a nonprofit's existing systems and provides an integrated picture of a nonprofit's donors across all internal files through its unique identity resolution process. Then, using the latest machine learning techniques and state-of-the-art algorithms, SimioAudience's predictive capabilities help nonprofits identify new donors based on a deeper understanding of the prospect and their motivations to support a nonprofit mission. All this comes together to make a co-op that goes deeper, learns more, and reacts faster to drive better results.