Community foundations have a lot of competition for donors these days. Growth in commercial donor-advised products such as the Fidelity Charitable Gift Fund has exploded, and even churches, universities, and United Way chapters have developed their own donor-advised fund options. As a result, many community foundations are working hard to distinguish themselves from the pack in order to retain and attract new donors. Research from the Center for Effective Philanthropy (CEP) finds that donors believe the top two advantages of working with a community foundation are personal service and demonstrable impact in the local community. Unfortunately, CEP also found that impact often takes a back seat to donors’ perceived interests: “The competition for donor resources has led some community foundation CEOs to focus on being responsive to donor interests and needs in a way that undermines the foundation’s ability to work strategically.