FUNDRAISING

Point-of-Donation Platform, Give A Little reaches £10m in donations

Give A Little | August 12, 2022 | Read time : 03:43 min

Point of Donation new
Give A Little today celebrates reaching £10m in donation revenues. This is a significant milestone that reflects over 4,000 charities who have made the move to cashless fundraising with the platform, taking payment card donations via contactless, Chip+PIN and online donations.

The Give A Little platform provides the point-of-donation experience for donors and campaign management for charities to set up their fundraising. The service launched in 2019 and supports charities of all sizes, including Cancer Research UK, London Zoo, and the Church of England.

All charities now need technology for handling cashless donations as donors have largely moved away from cash. According to CAF's 2021 UK Giving Report, just 7% of donors used cash in January 2021, and Give A Little has seen more than a fivefold increase in the number of cashless donations being made using its platform year on year (May 20-21/ May 21/22).

Give A Little's core mission is to reduce the cost barrier for charities moving to cashless and to thereafter shield them from the cost of technology change, which is increasing dramatically as new payment methods proliferate. The platform is built on a model where charities bringing in higher revenues subscribe to a Premium Account, which enables charities just starting, or micro charities who will never take much in the way of donations, to benefit from a free Basic Account.

"The Give A Little team is incredibly proud to reach this £10m milestone. We set out to ensure charities, especially the smallest ones, would not be left behind by the acceleration towards a cashless society and it's testament to the team's dedication that we have built such a robust customer base in such a short time, and mainly through word of mouth. We designed Give A Little from the outset to easily accommodate changing technology and to integrate with a range of portable and fixed donation points and a choice of payment processors. This  allows charities to keep up with the latest innovations while at the same time eliminating technology risks and the inherent costs of change, and helps further by removing the need for staff to be trained as experts."

-Ben Stewart, Co-Founder Give A Little.

Our unique model as a point-of-donation platform enables us to offer charities reliability and resilience over very long periods of time. We achieve this while also being an affordable way to get started with cashless fundraising. Additionally, we believe strongly in making the donor experience as best as it can possibly be, whether that's by offering donors a choice of donation amounts or presenting them with a visually engaging campaign screen, and that builds trust with the charity. Our specialisation around the point-of-donation experience leads to industry leading average donation values (over £10 for App donations and £40 for Web donations). We look forward to helping many more charities increase their donation revenues and to thrive even in difficult times.

About Give A Little:
Give A Little aims to be the most easy-to-use, flexible and affordable way for charities of all sizes to collect donations in a cashless society. The Give A Little point-of-donation platform was founded by parent company, Caution Your Blast Ltd. (CYB) as part of its commitment to using digital as a force for good. CYB is one of the UK's leading digital practices and a provider of digital service design and software development to the UK Government and clients such as IKEA.

Give A Little came about after CYB worked with BT in 2016 to develop the first contactless donation solution with a touch screen - the Digital Tin. Trials of the Digital Tin were very successful, with charities like Comic Relief, Cancer Research and UNICEF loving the solution. Through this important work, CYB identified that smaller charities needed the support of a sponsor to be able to afford contactless donation solutions as the cost of entry was too high, sometimes even for bigger charities. So Give A Little was set up to drive down the cost of accessing cashless donations for charities of all sizes, as it was out of reach for many.

Spotlight

Every year nonprofits use annual reports to share their impact with stakeholders. These reports that can be PDFs, Presentations, or websites help deliver a narrative to donors and supporters that build trust and can increase future support.


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FUNDRAISING,NONPROFIT TECHNOLOGY

2022 Raise Awards Honor Nonprofit Innovation and Dedication

OneCause | September 15, 2022

OneCause, a leader in online and event fundraising, recognized fundraising innovation and excellence at its annual Raise Awards ceremony during the Raise 2022 hybrid conference in Chicago, Illinois. Nearly 1,000 nonprofit fundraising professionals came together in person and virtually September 12-13 to learn innovative fundraising strategies from industry experts, connect with fellow fundraisers, and share their knowledge with the nonprofit community. "Celebrating the innovation, commitment, and ingenuity of nonprofit professionals and organizations is what the Raise Awards are all about, Putting the spotlight on those working tirelessly to make the world a better place recognizes the hard work and impact of industry-leading fundraisers and their causes." -Steve Johns, chief executive officer for OneCause. For five years, the Raise Awards have put the spotlight on nonprofits and fundraising professionals who are shaping the future of fundraising. This year's winners include a diverse array of mission-driven organizations, from local organizations creating change in their communities to large nonprofits with international recognition. Innovative Nonprofit of the Year The Innovative Nonprofit of the Year Award recognizes two organizations that uniquely push themselves, inspire others, and consistently reach new heights by implementing new ideas. Anchorpoint Counseling Ministry addressed the growing needs for community services due to COVID-19 by committing to significantly expanding its individual giving program and engaging a local foundation, requesting a three-part challenge grant. They raised 290% more during a 3-month period compared to the same timeframe a year earlier. This result was 290% higher than in the same 3-month period a year earlier. Leukemia & Lymphoma Society responded to the challenging times propelled by the pandemic by quickly pivoting to develop two national virtual fundraising campaigns. Each of these surpassed targets and reached new audiences. In 2021, LLS provided more than 42,000 patients with over $241 million in total grants, a 70% increase from 2020. Storyteller of the Year The Storyteller of the Year Award recognizes two organizations for excellence in communicating their purpose through branding, narrative, and promotion that inform the mind and move the heart. Comfort Cases' story is most often told by its founder, Rob Scheer, who openly shares his own journey in foster care. With more than 250,000 followers on their social media platforms, and as host of Fostering Change, ranked for the second consecutive year as the #1-rated podcast related to issues regarding foster care and adoption, Comfort Cases furthers its mission of inspiring communities to bring dignity and hope to youth in foster care. Since its founding 10 years ago, Comfort Cases has given out more than 185,000 comfort cases filled with essential items to use in each of the 50 states, Washington D.C., Puerto Rico and the United Kingdom. Community Living works to enrich the lives of people with disabilities so they can achieve their highest potential by providing children and adults with services and programs that allow them to live, learn, and work in the community. Their stories aren't about nameless faces, they're about Tyler who was named homecoming king, and Karen who was laid off during the pandemic but is thriving in her new job and just bought a new car. Their storytelling engaged donors, resulting in a 60% fundraising lift compared to the previous year and growing annual recurring gifts by up to 15% and witnessing the frequency of giving literally double. Fundraisers of the Year The Fundraiser of the Year Award recognizes three nonprofit professionals whose leadership, success, and passion for their mission stand out among their peers. Jane Kobak, Associate Director of Major Giving for Opportunity Enterprises: Jane is a true leader and develops strong relationships with staff, board members, clients, and the community. As a result of her dedication, Opportunity Enterprises exceeded their annual revenue budget by over 60% in the recent fiscal year. Jennifer Berger, Director of Development for Rubicon Programs: Jennifer never settles for average. At times, gifts have come unsolicited – without a grant application or specific ask – because donors were so impressed by Jennifer and her passion for Rubicon's work. Rubicon hit their annual fundraising goal in under six months, thanks in large part to Jennifer's leadership. Megan Carfa, Operations and Development Director for Junior Players: Megan not only talks the talk, she walks the walk. She never asks anyone to do anything she won't do herself. She truly inspires everyone around her to take initiative and step up. In 5 short years, Megan's work has expanded their programs tenfold and has contributed to an increase of Junior Players' North Texas Giving Day goal every year— raising 150% of their goal in 2021. Raise Awards winners were selected by a committee of peer nonprofit professionals and industry experts looking for a focus on specific achievements, campaigns, and events from the last 12 months. In addition to the award recognition, winners receive a cash donation to their mission on behalf of OneCause. About OneCause: OneCause is driving the future of fundraising with easy-to-use event and online fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits raise more than $4 billion for their missions. Headquartered in Indianapolis, Ind., OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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FUNDRAISING,NONPROFIT TECHNOLOGY

Reading Power Receives SBB Research Group Foundation Grant

SBB Research Group Foundation | September 20, 2022

Reading Power received a $5,000 grant from the SBB Research Group Foundation, which awards monthly grants to support impactful organizations during the pandemic. Reading Power, a tutoring organization, serves under-resourced schools in Lake County, Illinois, by providing one-to-one tutoring to pre-kindergarten through second grade students. “Our mission is to accelerate children’s literacy learning to help them develop a love of reading and writing, This year, we will be expanding to two new schools in Waukegan, in minority and low-income areas, where we know the need is great. We know, especially after COVID, that students need to have a caring adult in their life that can give them the attention and care that they need to feel comfortable taking risks in their learning” -Kristin Fine, Reading Power’s Director of Programs. Individualized programs focus on developing reading fluency, comprehension, oral language, vocabulary, phonemic awareness, and writing skills. Reading Power collaborates with teachers and administration to provide 25- to 40-minute tutoring sessions during the school day, 3 to 5 days per week. The organization also ensures that students can continue to read at home by gifting them new books and providing them access to a lending library. “It is so exciting to see this unique organization create individualized programs with the power to enhance the educational development of children in need.” -Matt Aven, co-founder and board member of the SBB Research Group Foundation. About the SBB Research Group Foundation: The SBB Research Group Foundation supports ambitious organizations solving unmet needs with thoughtful, long-term strategies. SBB Research Group LLC, a Chicago-based investment management firm led by Sam Barnett, Ph.D., and Matt Aven, established SBB Research Group Foundation to further its philanthropic mission. In addition, the Foundation sponsors the SBBRG STEM Scholarship, which supports students pursuing science, technology, engineering, and mathematics degrees.

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FUNDRAISING,NONPROFIT TECHNOLOGY

Postalytics® Launches First Nonprofit Direct Mail Automation Software

Postalytics | September 14, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates. Postalytics, the leader in direct mail automation software, announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age," announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age." Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing. We are excited to introduce the first end-to-end direct mail automation tool to the nonprofit market. We have seen explosive growth in the use of automated direct mail marketing in the U.S. and Canadian commercial markets, and we expect nonprofit marketers to quickly adopt this no-brainer technology now that nonprofit USPS postage discounts are available. Postalytics offers free direct mail personalization and response tracking tools such as variable data, dynamic content, patented personalized QR codes, PURLs and USPS IMB® delivery tracking, another first in the nonprofit direct mail automation market. Matt Pritchard, President and Executive Director of HomeStart, a Boston-based nonprofit serving the homeless population, sees the announcement as a breakthrough in their efforts to communicate with their donors and other constituents. "HomeStart has been using Postalytics for years to generate, integrate and track our direct mail campaigns in a new and smarter way. Now, we can apply our USPS Nonprofit Marketing Mail® discounts to save even more and enable us to apply our resources even more efficiently. Our adoption of Postalytics was seamless and one of the best moves our fundraising team has made." -Matt Pritchard, President and Executive Director of HomeStart. Christina McPhillips, Vice President of Business Development for Carl Bloom Associates, a leading marketing agency in the nonprofit sector, welcomed the news. "The nonprofit sector has always found direct mail effective for fundraising and donor communications. By combining nonprofit postal rates with the power of the Postalytics direct mail automation platform, trailblazing partners such as Carl Bloom Associates are positioned to offer clients new and better ways to create, integrate and track direct mail campaigns." -Christina McPhillips, Vice President of Business Development for Carl Bloom Associates. Nonprofit organizations, and marketing agencies that serve them, rely heavily on personalized direct mail to drive donations and engagement with their audiences. Kelly said the move was based on increasing demand from the nonprofit sector. Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform. Nonprofit marketers have been investing heavily in CRM, Marketing Automation, and other marketing technologies, making them natural to utilize a fully automated direct mail marketing system like Postalytics. About Postalytics: Postalytics® is the leading direct mail automation solution that turns direct mail into a digital marketing channel. Over 10,000 customers use Postalytics to instantly generate automated direct mail marketing campaigns that are fully integrated with their tech stack and tracked using patented mail tracking techniques.

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FUNDRAISING

Email Focus Tool Gated Raises Dollars and Awareness for Nonprofits

Gated | September 23, 2022

Gated, the email management solution that challenges unknown senders to donate to charity in order to reach your inbox, just released new nonprofit pages for every organization that its users choose to support. People who use Gated can support any one of 100+ NPOs (such as Doctors Without Borders, Big Brothers Big Sisters, Wounded Warrior Project, et al.) or request a verified nonprofit of their choosing. The new pages were created to highlight each individual nonprofit, showcasing the impact that Gated users create in dollars and awareness, every month. The release of these pages solidifies CEO and Founder Andy Mowat's vision for creating positive social impact alongside Gated's mission to give people control back over their attention in email. These pages function as a way for nonprofits to passively increase small-dollar, unrestricted recurring donations each month across their entire user base. Each user who signs up generates an average of $6 and 100+ brand impressions for their chosen nonprofit every month. "Gated creates impact for nonprofits in so many ways - helping nonprofits reach email zen within their own teams, serving as a zero-lift way for nonprofits to connect with new audiences, and of course raising funds! Best of all, this genius, innovative idea doesn't require more work or investment from already-strapped nonprofit organizations." -Jonny Imerman, Cofounder of nonprofit awareness clothing company ClozTalk and the nonprofit Imerman Angels. The funds are raised from senders donating to reach a Gated user's inbox. Well-intentioned senders donate to help their email stand out. In fact, 25 percent of senders donate more than the minimum required amount to reach a desired inbox. Gated partners with giving platform Change to verify 501(c)3 status and distribute donations. "We're pleased to work with such an exciting, innovative technology offering that benefits social good and charitable giving. Gated is a unique use case that allows us to deliver frequent donations to numerous nonprofit organizations in a way we've never seen before." -Sonia Nigam, CEO and Cofounder of Change. Already with top ratings from users, Gated's new nonprofit pages present a concrete way for nonprofits to benefit from socially-conscious people who use the tool to achieve a quieter email inbox. About Gated: Gated's founder and CEO, Andy Mowat, has scaled three unicorns and knew the pain of being bombarded with sales emails. So, he created an early version of Gated to make his own inbox more focused and productive — and soon saw how valuable it could be for everyone. Today, Andy, Cofounder and CMO Melissa Moody, and their growing team are focused on building a future in which everyone is in charge of their own attention.

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Spotlight

Every year nonprofits use annual reports to share their impact with stakeholders. These reports that can be PDFs, Presentations, or websites help deliver a narrative to donors and supporters that build trust and can increase future support.

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