Nonprofit Management

Pledge Introduces Donations App Integrated with Zoom to Add a Donate Button and Transform Any Zoom Meeting Into a Virtual Fundraiser

Pledge, the award-winning fundraising platform that enables businesses, nonprofits, and individuals to make a positive impact in their communities, today announced the launch of Donations by Pledge, a new Zoom app that allows anyone to quickly and easily add a Donate button to any Zoom Meeting and turn it into a virtual fundraiser in minutes. The new app combines Pledge's large global network of over two million nonprofit partners with Zoom's global reach of over 300 million daily meeting participants to promote philanthropic giving across digital platforms, focusing on the recent surge in attention to social change.

As a result of the pandemic, more than a third of nonprofits are at risk of going out of business, underscoring the necessity of finding new methods to boost digital fundraising. Pledge is making it easier for individuals and organizations to make a difference in the world by raising funds to drive positive change. Every kind of event, from birthday parties to hybrid charity galas and school fundraisers, can now have deeper meaning by simply making an impact in support of organizations that people care about due to Pledge's partnership with Zoom.

The Donations by Pledge app is accessible for Zoom users all around the world for free. The app will allow Zoom hosts to:

• Any Zoom meeting can have a Donate button added to it.

• Create a fundraiser for one or more nonprofits in a couple of seconds.

• Raising money for over 2 million nonprofit and charitable organizations in over 100 countries has never been easier.

• By enabling donors to contribute without having to leave the live event, you can increase donor participation by up to 50%.


• By enabling donors to contribute without having to leave the live event, you can increase donor participation by up to 50%.

• Reward donors with a virtual gift: a personalized "I Donated" virtual background that displays after they've donated.

• Show a real-time donor feed that shows all donation activity and the amount raised.

• For frictionless 1-click donations, accept Apple Pay, Google Pay, and credit cards.

For its innovations in fundraising and for introducing more accessible ways of philanthropy and social good to be integrated into people's daily lives, Pledge was recently named Fast Company's #2 Most Innovative Company in the World and a Corporate Responsibility finalist in Fast Company's World Changing Ideas Awards. By 2020, the company will have powered over 150,000 virtual events, engaging roughly 40 million customers worldwide, and allowing individuals to donate to causes they care about from wherever. Pledge is set for rapid growth, with over $100 million in donations expected this year.

About Pledge
Pledge is an award-winning fundraising platform that enables businesses, nonprofits, and people to make a difference in their communities and across the world. Every Zoom call, Clubhouse chat, Shopify shop, and virtual event can become a fundraising opportunity with Pledge, allowing you to track your impact in real-time. Leading online platforms including Zoom, Evite, Shopify, and Legacy.com, as well as big companies like Discovery, Cost Plus World Market, Snap, and Bird, use Pledge to enable donations. It is a proud member of the UN Global Compact, Pledge 1% Conscious Capitalism, and PledgeLA, and processes donations to over two million verified nonprofits and charitable organizations of all sizes, from local to global reach.

About Zoom Apps
In-product Before, during, and after a meeting, Zoom Apps provide a seamless experience for using your favorite apps inside Zoom. Apps for file sharing, project management, whiteboarding, and more may help you get the most out of your meetings. By allowing meeting participants to execute in real-time and get more out of meetings, Zoom Apps inspire collaboration and build engagement.

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