Over $2 Billion Has Been Raised Via Facebook’s Fundraising Tools

David Cohen | September 19, 2019

Over $2 Billion Has Been Raised Via Facebook’s Fundraising Tools
Although the Hello Life organization has existed in Cowlitz County for five years, the nonprofit eating disorder recovery service is still a “very, very, very small, grassroots” operation, founder Shira Lile said. People have raised over $2 billion on Facebook to support people and causes that matter to them since the social network’s debut of fundraising tools in August 2015, including some $1 billion from birthday fundraisers alone. The social network reached the $1 billion mark last November. Vice president of product management Naomi Gleit said in a Newsroom post, “By dedicating their special day to a nonprofit organization, people rally their friends and family to support important causes. From birthdays and Giving Tuesday to anytime throughout the year, over 45 million people have donated to or created a fundraiser on Facebook.”

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