Nonprofit Theaters Becoming More Adept at Cultivating Individual Donors

Nonprofit Quarterly | January 29, 2018

It’s no secret that corporate and government support of the nonprofit arts sector continues to decline and that shifting foundation priorities have taken a toll. Increasingly, arts groups are looking to individual donors to fill in some of the gaps in contributed income. Writing for American Theatre, Stuart Miller notes one promising development in the development field: theater companies “may be in considerably better shape than other kinds of organizations chasing the same dollars.”Research from the National Center for Arts Research (NCAR) indicates that from 2013 through 2016, “theatres’ return on fundraising increased by 13 percent—more robust than in music and opera, the only other arts and culture sectors to also show growth” in this category. This trend also helps to offset essentially flat earned income from subscriptions and single-ticket sales, as documented in “Theatre Facts 2016” by the Theatre Communications Group.

Spotlight

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.


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NONPROFIT TECHNOLOGY

Engaging Networks Launches Powerful Nonprofit Texting Tools

Engaging Networks | August 17, 2022

Engaging Networks, a globally-trusted online fundraising and campaigning platform, will launch new texting capabilities, specifically designed for nonprofits and charities. The tools leverage a Twilio integration to support bulk sending of SMS and MMS messages to opted-in supporters and keyword management. "Many nonprofits can't afford the high cost to start a texting program or have to sparse data together in siloed systems to reach their supporters, Our new tools make texting more accessible and integrated for organizations to engage their supporters in seconds." -Dan Szymczak, Senior Director of Product at Engaging Networks. The new texting tools launch later this fall, just ahead of the 2022 year-end giving season. The tools build on innovative technology already available on the platform to enable features such as one-click donations and conditional content. In 2021, Twilio texting technology helped nonprofits send 17 billion messages across 195 countries. The addition of this important feature to Engaging Networks further positions the platform as the leading all-in-one digital engagement tool for nonprofits and charities. The launch is part of a larger redesign of the platform's email suite to allow for multi-channel messaging, with an easy-to-use interface across technical levels. The integrated texting and email tools come in response to the evolving digital landscape and growing power of text as a key nonprofit engagement channel. Layering rich data with advanced features, Engaging Networks' new messaging tools are designed to help nonprofits raise more money, win more campaigns, and instantly connect with their most loyal supporters. About Engaging Networks: Engaging Networks is an innovative digital engagement technology platform with the ability to fully adapt to a nonprofit's fundraising and advocacy needs. Engaging Networks proudly works with a variety of important organizations such as The Humane Society of the United States, National Wildlife Federation, The Nature Conservancy, Human Rights Campaign, PETA and Amnesty International.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

GIVECARD and HIGHNOTE Launch Prepaid Debit Card To Revolutionize Direct Giving in the U.S. Nonprofit World

GiveCard | August 25, 2022

GiveCard, a nonprofit organization that uses financial technology to power direct giving to the most vulnerable communities, has partnered with Highnote, the world’s most modern card issuance platform, to launch a new prepaid debit card program. This enables shelters, non-profits, and governments to scale cash transfer programs and quickly serve the needs of their target community. About 45% of the 1.8 million registered non-profits in the US have budgets set aside for providing assistance to low-income and vulnerable individuals. In the past, this budget was allocated mostly to providing services. However, recent research suggests that direct monetary assistance contributes to greater positive outcomes including reduced poverty and increased school attendance. While many organizations are moving away from the service-based model, they struggle with how to effectively provide direct monetary assistance to the individuals they serve in an increasingly cashless world. Setting up and navigating debit card infrastructure is typically a year-long process for non-profits who do it themselves. In addition to being time-consuming and expensive, it distracts the organization from its core mission. GiveCard offers debit cards for distribution to any organization that directly interacts with and provides services to low-income and vulnerable individuals. Their vision is to serve these communities by offering a direct cash transfer program within a day. That way, more governments can adopt programs such as guaranteed income and allow individuals to progress towards independence and permanent housing. In addition, more low-income and vulnerable individuals can develop trust in digital cash options, ending their reliance on predatory lending systems. “Highnote is the innovator we’ve been looking for, Their developer-friendly APIs represent a departure from legacy providers which often have bulky, complex processes and lack the ability to customize and scale at the velocity GiveCard’s customers need. With Highnote as a partner, we are well-positioned to execute on our vision and enable all non-profit and government programs to implement direct cash transfer programs effectively.” -Lurein Perera, GiveCard’s founder. Highnote’s advanced issuer-processor Application Programming Interfaces (APIs) allow GiveCard to collect top-level aggregated transaction data (such as spend category) that helps inform policy conversations to better serve experimental pilot programs such as guaranteed income or direct cash transfers. Currently, the only way to understand spending habits after cash or check disbursements are made, is through time-consuming surveys that track a very small subset of participants, thus resulting in low government adoption. “This partnership ushers in a new wave of direct giving in a world that has become increasingly cashless, We believe financial technology can unleash tremendous power to create a greater good for our society. We’ve built Highnote to be an all-in-one card issuer-processer and program manager so innovative enterprises like GiveCard can execute on their mission and make the world a better place.“ -John Macllwaine, Co-Founder and CEO at Highnote. GiveCard Mastercard Prepaid Card is issued by Sutton Bank, member FDIC, pursuant to a license by Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. About GiveCard: GiveCard is a nonprofit organization providing specialized debit cards, digital donation systems, and makes financial planning accessible and easier to use by people experiencing homelessness. Givecard recently launched a platform that makes card issuing accessible to nonprofits and governments seeking to give money directly to vulnerable populations, allowing companies to order, fund and reload cards through a simple dashboard, set spending restrictions if needed, and gain insights from transaction data. About Highnote: Highnote is the world’s most modern card issuer-processor and program manager, purpose-built to realize customer loyalty and engagement through embedded card experiences. Its fully integrated tech stack provides every service needed for innovative companies to launch new ways to use card payments. Utilizing the developer-friendly Highnote platform, product and engineering teams at digital enterprises of all sizes can easily and efficiently embed virtual and physical payment cards (commercial and consumer prepaid, debit, credit, and charge), ledger, and wallet capabilities into their existing products, creating compelling value for users while growing revenue and building a unique and differentiated brand. The company has raised more than $100 million from leading investors and strategic partners and is headquartered in San Francisco, California.

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NONPROFIT MANAGEMENT

MB2 Dental Launches Charitable Organization

MB2 Dental | July 15, 2022

The dental partnership organization, MB2 Dental, has launched its own charitable Foundation – The MB2 Family Foundation, a 501(c)(3) non-profit with a mission to provide financial assistance to its 5,000 plus employees in the event they experience unforeseen, life-altering hardships such as natural disasters, extended illnesses, injuries, and more. Team members may nominate themselves or others for consideration for a monetary donation. The work of the Foundation will also include providing donations to local charities and organizations at the request of MB2 Dental's doctor partners and employees. The Foundation thrives through the generosity of its team members. Funding for the Foundation will come from MB2 Dental's doctor partners and team members through optional paycheck deductions and other fundraising events. "The number one priority of any family is to take care of each other; this is our dental family, With affiliated practices in over 35 states, supporting our doctor partners and their teams in any way possible is a top priority. The individuals who make up our MB2 family have always been ready to jump into action and help one another without hesitation. The Foundation allows us to streamline this." -Dr. Chris Steven Villanueva CEO and Founder, MB2 Dental. MB2 Dental's previous charitable initiatives include annual doctor-led mission trips and donating to local organizations such as the North Texas Food Bank, The Genesis Women's Shelter, and Salvation Army. MB2 Dental also annually conducts The Elves Initiative, a cause led by Dr. Villanueva encouraging MB2 Dental home office employees to nominate coworkers, family, friends, and neighbors for financial assistance around the holidays. The success and growth of the Elves Initiative served as inspiration for the MB2 Family Foundation. About MB2 Dental- Dallas, Texas-based MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded and led by dentist and entrepreneur CEO Dr. Chris Steven Villanueva, with a mission to empower dentists to preserve their profession. Since its founding in 2007, MB2 has partnered with hundreds of dentists to help them stay in the driver's seat as they maximize their talents, connect as part of a community and build exceptional wealth. MB2 currently partners with dentists and specialists in more than 35 states.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY,FINANCIAL MANAGEMENT

The FinOps Foundation Announces AIA as a Premier Member

FinOps Foundation | September 12, 2022

The FinOps Foundation, a part of The Linux Foundation's non-profit technology consortium focused on advancing the people and practice of cloud financial management, announced today that insurance giant, AIA Group, is joining as a Premier Member company. As part of AIA's Premier Membership, Keith Austin, Associate Director of Cloud Services, leading the Cloud Centre of Excellence at AIA, will join the FinOps Governing Board as a voting member to help craft Foundation strategy and direction. The Governing Board sets the strategy of the program, including where to invest resources and funds in support of the Technical Advisory Council's work. For more than a century, AIA has strived to make a significant, positive impact for customers and communities across Asia. As the largest independent publicly listed pan-Asian life insurance group—with a presence in 18 markets across Asia—how it evolves impacts millions of people every day. Amid the growth of cloud computing, AIA's transition to the cloud has been enormous, increasing cloud adoption to 78%, ahead of the global average in the financial services and insurance industry. FinOps teams and practices enable companies to gain greater control over their cloud spend forecasting and migration planning. FinOps is now practiced in every major industry and AIA will lead the early growth of FinOps in the Asia-Pacific region, which is following North America and Europe in FinOps adoption, research shows. "The common thread that unites our Technology, Digital, Analytics (TDA) team is that everybody is an expert in their respective fields. We bring together the best providers and hire top talent, and we empower our teams to build frictionless, world-class systems and products. This will now include the FinOps Foundation, By leveraging the power of TDA to transform into a customer-centric, world-class digitally-enabled insurer, we enhance our resilience and abilities to capture the growth opportunities. This also deepens our purpose to help millions of people in Asia to live healthier, longer, better lives." -Marcel Malan, AIA Group's Head of Group IT Operations. AIA's cloud first strategy is a fundamental pillar for AIA to be able to scale and modernize with the needs of customers, agencies and distributors, and it leads its peers in Asia in doing so. "AIA's rapid cloud adoption takes courage, leadership and a committed team and partnership, We welcome AIA as a Premier Member. Its commitment to evolve to the cloud computing world is an example of how all companies, whether deeply established or brand new, can and must take advantage of technological advances to better meet their customer needs and stay ahead of competitors. AIA's membership in the FinOps Foundation will be a huge asset to the larger FinOps community as we develop and instill best practices across industries and continents." -J.R. Storment, Executive Director of the FinOps Foundation. The FinOps Foundation has continued its rapid expansion. It now serves over 7,500 community members from more than 2,500 organizations. End user members gain exposure in the FinOps community, have easy access to training and enhanced recruitment opportunities - accelerating the adoption, and are coached on the development of their FinOps practices. The latest FinOps Foundation research indicates that large companies will continue to adopt FinOps, due to the complexity of their cloud environments, reporting requirements and the sheer number of disparate teams requiring collaboration. Also, the research found that financial services and IT industries practice FinOps most, followed by other industries. About the FinOps Foundation: The FinOps Foundation (F2) is a non-profit trade association made up of FinOps practitioners around the world including Atlassian, Autodesk, Gannett, HERE Technologies, Just Eat, Nationwide and Spotify. Grounded in real world stories, expertise, and inspiration for and by FinOps practitioners, the FinOps Foundation is focused on codifying and promoting cloud financial management best practices and standards to help community members and their teams become better at cloud financial management. About AIA Group: AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$340 billion as of 31 December 2021. AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 39 million individual policies and over 16 million participating members of group insurance schemes.

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Spotlight

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.

Resources