One.org is dedicated to ending extreme poverty and preventable disease, particularly in Africa. To solve these broad problems, they raise public awareness and work with global leaders to enact policies and fund effective programs. They recently lobbied to close loopholes that allow drug lords and other criminals to launder money legally. To emphasize that these billion-dollar “phantom firms” are simply scams on a huge scale, they introduced their “Stash the Cash” initiative. The dodgy spokesman and infomercial-esque videos were used to garner public support and influence legislators.