Postalytics | September 14, 2022
Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates.
Postalytics, the leader in direct mail automation software, announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age," announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age."
Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing.
We are excited to introduce the first end-to-end direct mail automation tool to the nonprofit market. We have seen explosive growth in the use of automated direct mail marketing in the U.S. and Canadian commercial markets, and we expect nonprofit marketers to quickly adopt this no-brainer technology now that nonprofit USPS postage discounts are available.
Postalytics offers free direct mail personalization and response tracking tools such as variable data, dynamic content, patented personalized QR codes, PURLs and USPS IMB® delivery tracking, another first in the nonprofit direct mail automation market.
Matt Pritchard, President and Executive Director of HomeStart, a Boston-based nonprofit serving the homeless population, sees the announcement as a breakthrough in their efforts to communicate with their donors and other constituents.
"HomeStart has been using Postalytics for years to generate, integrate and track our direct mail campaigns in a new and smarter way. Now, we can apply our USPS Nonprofit Marketing Mail® discounts to save even more and enable us to apply our resources even more efficiently. Our adoption of Postalytics was seamless and one of the best moves our fundraising team has made."
-Matt Pritchard, President and Executive Director of HomeStart.
Christina McPhillips, Vice President of Business Development for Carl Bloom Associates, a leading marketing agency in the nonprofit sector, welcomed the news.
"The nonprofit sector has always found direct mail effective for fundraising and donor communications. By combining nonprofit postal rates with the power of the Postalytics direct mail automation platform, trailblazing partners such as Carl Bloom Associates are positioned to offer clients new and better ways to create, integrate and track direct mail campaigns."
-Christina McPhillips, Vice President of Business Development for Carl Bloom Associates.
Nonprofit organizations, and marketing agencies that serve them, rely heavily on personalized direct mail to drive donations and engagement with their audiences. Kelly said the move was based on increasing demand from the nonprofit sector.
Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform. Nonprofit marketers have been investing heavily in CRM, Marketing Automation, and other marketing technologies, making them natural to utilize a fully automated direct mail marketing system like Postalytics.
Postalytics® is the leading direct mail automation solution that turns direct mail into a digital marketing channel. Over 10,000 customers use Postalytics to instantly generate automated direct mail marketing campaigns that are fully integrated with their tech stack and tracked using patented mail tracking techniques.
Wells Fargo | September 21, 2022
Wells Fargo is donating $300,000 from the Wells Fargo Foundation to support three organizations providing urgent relief in Puerto Rico following Hurricane Fiona. The funding to the Hispanic Federation, SBP, and World Central Kitchen will focus on necessities like meals and supplies as well as resources for rebuilding efforts.
“We understand the urgency when natural disasters hit – especially in Puerto Rico, where communities are still recovering from Hurricane Maria, At times like this, our company supports the resilience of Puerto Rico and is quickly deploying resources to help meet the many needs unfolding in the aftermath of this storm.”
-Otis Rolley, president of the Wells Fargo Foundation and head of Philanthropy and Community Impact.
The donation will support on-the-ground activities in Puerto Rico through $100,000 grants to:
Hispanic Federation, an advocacy organization engaged in rebuilding Puerto Rico through housing and community development, small business support, health services, and emergency assistance, among other initiatives. Hispanic Federation will focus on emergency access to food, water and supplies.
SBP (formerly St. Bernard Project), a long-term home rebuilding and disaster response organization with existing operations in Puerto Rico. SBP will assess damage, distribute supplies, help people navigate federal assistance and rebuild homes for impacted families.
World Central Kitchen, which provides meals in response to humanitarian, climate, and community crises. World Central Kitchen is serving freshly prepared meals to the most impacted with the help of local community members.
In addition, the company provides annual funding to the American Red Cross to help communities prepare for disasters big and small. This ongoing support to the Red Cross’ Annual Disaster Giving Program will help the Red Cross provide food, emergency shelter, relief supplies, and comfort to those affected.
About Wells Fargo:
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is a leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy.
MB2 Dental | July 15, 2022
The dental partnership organization, MB2 Dental, has launched its own charitable Foundation – The MB2 Family Foundation, a 501(c)(3) non-profit with a mission to provide financial assistance to its 5,000 plus employees in the event they experience unforeseen, life-altering hardships such as natural disasters, extended illnesses, injuries, and more. Team members may nominate themselves or others for consideration for a monetary donation.
The work of the Foundation will also include providing donations to local charities and organizations at the request of MB2 Dental's doctor partners and employees.
The Foundation thrives through the generosity of its team members. Funding for the Foundation will come from MB2 Dental's doctor partners and team members through optional paycheck deductions and other fundraising events.
"The number one priority of any family is to take care of each other; this is our dental family, With affiliated practices in over 35 states, supporting our doctor partners and their teams in any way possible is a top priority. The individuals who make up our MB2 family have always been ready to jump into action and help one another without hesitation. The Foundation allows us to streamline this."
-Dr. Chris Steven Villanueva CEO and Founder, MB2 Dental.
MB2 Dental's previous charitable initiatives include annual doctor-led mission trips and donating to local organizations such as the North Texas Food Bank, The Genesis Women's Shelter, and Salvation Army. MB2 Dental also annually conducts The Elves Initiative, a cause led by Dr. Villanueva encouraging MB2 Dental home office employees to nominate coworkers, family, friends, and neighbors for financial assistance around the holidays. The success and growth of the Elves Initiative served as inspiration for the MB2 Family Foundation.
About MB2 Dental-
Dallas, Texas-based MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded and led by dentist and entrepreneur CEO Dr. Chris Steven Villanueva, with a mission to empower dentists to preserve their profession. Since its founding in 2007, MB2 has partnered with hundreds of dentists to help them stay in the driver's seat as they maximize their talents, connect as part of a community and build exceptional wealth. MB2 currently partners with dentists and specialists in more than 35 states.
Gated | September 23, 2022
Gated, the email management solution that challenges unknown senders to donate to charity in order to reach your inbox, just released new nonprofit pages for every organization that its users choose to support. People who use Gated can support any one of 100+ NPOs (such as Doctors Without Borders, Big Brothers Big Sisters, Wounded Warrior Project, et al.) or request a verified nonprofit of their choosing. The new pages were created to highlight each individual nonprofit, showcasing the impact that Gated users create in dollars and awareness, every month.
The release of these pages solidifies CEO and Founder Andy Mowat's vision for creating positive social impact alongside Gated's mission to give people control back over their attention in email. These pages function as a way for nonprofits to passively increase small-dollar, unrestricted recurring donations each month across their entire user base. Each user who signs up generates an average of $6 and 100+ brand impressions for their chosen nonprofit every month.
"Gated creates impact for nonprofits in so many ways - helping nonprofits reach email zen within their own teams, serving as a zero-lift way for nonprofits to connect with new audiences, and of course raising funds! Best of all, this genius, innovative idea doesn't require more work or investment from already-strapped nonprofit organizations."
-Jonny Imerman, Cofounder of nonprofit awareness clothing company ClozTalk and the nonprofit Imerman Angels.
The funds are raised from senders donating to reach a Gated user's inbox. Well-intentioned senders donate to help their email stand out. In fact, 25 percent of senders donate more than the minimum required amount to reach a desired inbox. Gated partners with giving platform Change to verify 501(c)3 status and distribute donations.
"We're pleased to work with such an exciting, innovative technology offering that benefits social good and charitable giving. Gated is a unique use case that allows us to deliver frequent donations to numerous nonprofit organizations in a way we've never seen before."
-Sonia Nigam, CEO and Cofounder of Change.
Already with top ratings from users, Gated's new nonprofit pages present a concrete way for nonprofits to benefit from socially-conscious people who use the tool to achieve a quieter email inbox.
Gated's founder and CEO, Andy Mowat, has scaled three unicorns and knew the pain of being bombarded with sales emails. So, he created an early version of Gated to make his own inbox more focused and productive — and soon saw how valuable it could be for everyone. Today, Andy, Cofounder and CMO Melissa Moody, and their growing team are focused on building a future in which everyone is in charge of their own attention.