NONPROFIT MANAGEMENT

New Nonprofit Offers Education, Community for People with Gout

Gout Support Group of America | May 20, 2022

New Nonprofit
A new nonprofit, the Gout Support Group of America, now stands to offer reliable information and a national support network to people living with gout. Launched by rheumatologist Dr. Christopher Parker and gout patient Gary Ho, who's lived with gout for 28 years, the nonprofit stems from a 13,000-member Facebook group of the same name.

"I know first-hand how lonely and frustrating living with gout can be," Ho explained. "There is so much misinformation out there and very few people who actually understand what gout is like."

Clear information that allows you to manage your disease can be transformative. I see that with my patients, and I see that with members of the Gout Support Group of America too."

Dr. Christopher Parker, Rheumatologist

The need for reliable information and support led Ho and Dr. Parker to begin hosting informal local support meetings near their hometown of Austin, Texas more than 15 years ago. Building upon early success, they then established a Facebook group, whose membership grew steadily.

As the Gout Support Group of America assumes official nonprofit status, Ho and Dr. Parker hope to empower more gout patients to take back control of their lives.

"People with gout shouldn't have to suffer and struggle in isolation," Dr. Parker insisted, adding, "Gary and I are committed to offering education and community to as many gout patients as we can reach."

Membership is free and open to all people with gout.

About Gout
Gout is a form of arthritis that leads to sudden, intense pain and swollen joints that may become red and hot. More than 9 million Americans live with gout.

Spotlight

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.


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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

Onepak Signs Digitunity's Corporate Pledge to End Digital Divide

Digitunity | September 07, 2022

Digitunity, a national nonprofit organization that connects low-income people with the computer donations they need, today announced that Onepak has signed The Corporate Pledge to End the Digital Divide as a Cornerstone Partner in the quest to improve digital equity throughout the country. Since the mid-1980s, Digitunity, its predecessor organization, and community partners have placed hundreds of thousands of computers with people in need. Providing that technology is essential for helping people to succeed in school, participate in the economy, and improve their communities. "We're thrilled to have an organization like Onepak, with its foresight, social consciousness, and reach, join us in our mission to close the digital divide, With Onepak as a partner, we'll be able to elevate the issue, accelerate our efforts, and help more community-based organizations obtain the technology they need for their constituents." -Scot Henley, Executive Director of Digitunity. Onepak is a logistics technology company whose software platform and services facilitate the return, reuse, and recycling of IT and other hardware assets. As organizations of all sizes focus increasingly on sustainability, Onepak can track and report the impact of ESG efforts and help facilitate Digitunity's mission at the same time. Onepak is uniquely positioned to redirect the flow of used IT assets toward organizations that address digital equity in the U.S. "As a company committed to bending the supply chain into a circle with sustainability at the core of our mission, partnering with Digitunity not only makes sense as a business but aligns with our values entirely, We're eager to turn this pledge into genuine action to close the digital divide in our society to the betterment of everyone involved." -Steve Andon, CEO and Co-founder of Onepak. An estimated 36 million people in the U.S. don't have a computer at home, and tens of millions of households lack access to basic technology most people take for granted, including reliable internet access, a computer, and the skills to use digitally-connected devices. The problem disproportionately affects communities of color, but persists across all boundaries. This disparity between resourced and under-resourced communities is known as the "digital divide." It permeates into every aspect of life, creating educational, economic, and career disenfranchisement. Children are unable to complete homework. Parents cannot search for and apply for jobs. Families are cut off from access to community services. Through the Corporate Pledge to End the Digital Divide, Digitunity hopes to align the support and collective voice of influential, resourceful organizations in business, government, education, philanthropy, and community organizations with the passion and dedication of their Digital Opportunity Network, which includes nearly 1,500 frontline, community-level groups. The solution to expanding device ownership cannot be to simply buy new devices. Instead, a sustainable, long-term solution is to shift the way corporate IT assets are handled at end of life, according to Susan Krautbauer, Senior Director of Strategy and Development at Digitunity. This decommissioned technology, repurposed for community support, can make owning a computer more attainable for more people. Technology reuse is a practical, environmentally friendly solution for expanding device ownership. This national-scale gap in opportunity is multi-faceted and pervasive. It results from a number of interwoven, systemic issues. Solving it will require building and expanding collaborations on a similar scale. It is the reason Digitunity launched the Corporate Pledge to End the Digital Divide. Because of the nature of this issue, we believe fostering collaboration and relationships between entities throughout the community, businesses, service providers, community leaders, volunteers, government representatives, academics, and the media is critical for creating an inclusive future, said Krautbauer. No one organization can do this alone. But together, we can ensure underrepresented, marginalized people have access to the technology they need to thrive in the modern economy. The four pillars of Digitunity's pledge are: Access to Technology - People must have access to secure, reliable, and connected large-screen devices to work, learn, and develop the skills they need. Digital Skills & Education - Digital literacy is fundamental to education, finance, employment, telehealth, communication, security, community, and efficiency. Community Engagement & Impact - Those in need benefit most from engaged people and organizations in their communities. Those systems need to enable and sustain impact. Achieving Change - There is a direct line from racial inequity to poverty, and poverty to the digital divide. The corporate sector is a critical partner in developing innovative solutions that can benefit marginalized communities while having broad societal benefits. Each organization that commits to the Corporate Pledge to End the Digital Divide is: Provided ongoing opportunities for active participation and engagement to bolster desired outcomes. Receiving access to a variety of tools, resources, research, and thought-leadership opportunities. Recognized by name and organization on the Corporate Pledge webpage on the Digitunity website. Included in a quarterly press release announcing new organizations that join. Featured in promotional and media campaigns to promote overall participation and adoption. We're thrilled with the commitments we've received so far. We welcome everyone who wants to join in the coming months, adds Krautbauer. Together, we can move beyond incremental change to create a future where everyone can thrive in education, employment, and connectedness. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills. About Onepak: Onepak bends the traditional linear supply chain into a sustainable circle. ReturnCenter, the company's online carbon-neutral logistics platform, connects shippers, receivers, carriers, and their enterprise management tools on one scalable system. The platform delivers complete visibility into the chain of custody, access to a flexible network of over 400 trained logistics partners covering every U.S. zip code, and numerous tracking and reporting capabilities. As a demonstration of Onepak's focus on being an authentic ESG-driven company, the company has sustainably executed more than two billion pounds of product returns for a global customer base that features leading organizations like Dell, IBM, United Technologies, Carrier, Diebold, General Motors, Toyota, US Bank and DLL Group.

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FUNDRAISING,NONPROFIT TECHNOLOGY

You:Flourish Launches Equity Crowdfunding Campaign with Wefunder

You:Flourish | September 16, 2022

You:Flourish, the first wellness and behavioral health smartphone application designed specifically for the needs of the LGBTQ+ community, has launched its equity crowdfunding campaign to the public on Wefunder, empowering people to take action and address the significant mental health crisis among the LGBTQ+ community. The app is slated to launch in the first quarter of 2023. You:Flourish's Community Round of investment is open to anyone from traditional investors to individuals making their first impact investment. For as little as $100, individuals can do their part to participate in the company's core mission and support the LGBTQ+ community. It has been a record year for anti-LGBTQ+ bills. According to the Human Rights Campaign, more than 300 anti-LGBTQ+ bills had been proposed in state legislatures by April 2022. "We need champions who will step up for the LGBTQ+ community, We talk about the rising numbers of LGBTQ+ youth attempting suicide, and we read the stories of transgender individuals who are denied health care. No matter where you live or who you know in the LGBTQ+ community, now is the time when we can make a significant impact and take action against wrongdoing." -David Kendall, a lead investor in You:Flourish's. Modeled on a behavior change framework, You:Flourish is designed by public health, wellness and behavioral health professionals and provides access to vetted, LGBTQ+-affirming behavioral health support. The You:Flourish platform allows users to customize a peer support community with shared intersectional identities, establish wellness goals, track daily habits and earn rewards for engagement. In addition to a library of resources and interactive content, You:Flourish offers a directory of vetted mental health professionals who are trained to provide culturally relevant and LGBTQ+-affirming behavioral health interventions. Mental health professionals who don't have LGBTQ+ behavioral health training and want to serve this community can receive training through You:Flourish's partner Envision:You. A nonprofit, Envision:You addresses gaps in behavioral health outcomes for LGBTQ+ individuals. Through its multiphase Behavioral Health Provider Training Program, Envision:You works with mental health professionals across the United States to address biases that exist in the field and to train providers to deliver culturally relevant and affirming care. According to Gallup, the proportion of U.S. adults who consider themselves to be lesbian, gay, bisexual or transgender has grown at a faster pace over the past year than in prior years. Roughly 21% of Generation Z Americans who have reached adulthood — those born between 1997 and 2003 — identify as LGBT. "Seeing your identity and who you are as a person splashed across headlines and demonized by political leaders undermines the mental health and well-being of a community that's already at risk, At the end of the day, this is about saving lives, creating meaningful and life-affirming connections, and providing hope for people who have lost it." -Steven Haden Founder and CEO You:Flourish. About You:Flourish: You:Flourish is a public benefit corporation balancing purpose and profit to bring wellness and affirming resources to members of the LGBTQ+ community. The You:Flourish smartphone application is created, curated and supported by Envision:You, a nonprofit organization that seeks to close gaps in behavioral health outcomes for LGBTQ+ individuals through co-created community programming, advocacy engagement, public awareness campaigns and evidence-based training. CoPeace, an ESG holding company that invests in growing companies demonstrating social and environmental impact, is offering services including fractional C-suite support to You:Flourish.

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FUNDRAISING,NONPROFIT TECHNOLOGY

Postalytics® Launches First Nonprofit Direct Mail Automation Software

Postalytics | September 14, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates. Postalytics, the leader in direct mail automation software, announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age," announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age." Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing. We are excited to introduce the first end-to-end direct mail automation tool to the nonprofit market. We have seen explosive growth in the use of automated direct mail marketing in the U.S. and Canadian commercial markets, and we expect nonprofit marketers to quickly adopt this no-brainer technology now that nonprofit USPS postage discounts are available. Postalytics offers free direct mail personalization and response tracking tools such as variable data, dynamic content, patented personalized QR codes, PURLs and USPS IMB® delivery tracking, another first in the nonprofit direct mail automation market. Matt Pritchard, President and Executive Director of HomeStart, a Boston-based nonprofit serving the homeless population, sees the announcement as a breakthrough in their efforts to communicate with their donors and other constituents. "HomeStart has been using Postalytics for years to generate, integrate and track our direct mail campaigns in a new and smarter way. Now, we can apply our USPS Nonprofit Marketing Mail® discounts to save even more and enable us to apply our resources even more efficiently. Our adoption of Postalytics was seamless and one of the best moves our fundraising team has made." -Matt Pritchard, President and Executive Director of HomeStart. Christina McPhillips, Vice President of Business Development for Carl Bloom Associates, a leading marketing agency in the nonprofit sector, welcomed the news. "The nonprofit sector has always found direct mail effective for fundraising and donor communications. By combining nonprofit postal rates with the power of the Postalytics direct mail automation platform, trailblazing partners such as Carl Bloom Associates are positioned to offer clients new and better ways to create, integrate and track direct mail campaigns." -Christina McPhillips, Vice President of Business Development for Carl Bloom Associates. Nonprofit organizations, and marketing agencies that serve them, rely heavily on personalized direct mail to drive donations and engagement with their audiences. Kelly said the move was based on increasing demand from the nonprofit sector. Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform. Nonprofit marketers have been investing heavily in CRM, Marketing Automation, and other marketing technologies, making them natural to utilize a fully automated direct mail marketing system like Postalytics. About Postalytics: Postalytics® is the leading direct mail automation solution that turns direct mail into a digital marketing channel. Over 10,000 customers use Postalytics to instantly generate automated direct mail marketing campaigns that are fully integrated with their tech stack and tracked using patented mail tracking techniques.

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NONPROFIT TECHNOLOGY

AnitaB.org Names 2022 Top Companies for Women Technologists Winners

AnitaB.org | September 22, 2022

AnitaB.org, the global nonprofit focused on intersectional gender and pay parity in tech, announced today that ADP, Dev Technology Group, and UKG are the 2022 Top Companies for Women Technologists Winners at this year's Grace Hopper Celebration (GHC), the world's largest gathering of women and non-binary technologists, during President and CEO Brenda Darden Wilkerson's opening plenary address. Top Companies for Women Technologists is a national program from AnitaB.org that identifies key trends around the equity of women and non-binary technologists in the workforce and is the only benchmarking program that looks specifically at the technical workforce and awards companies that are making the most progress toward equity. In 2022, AnitaB.org analyzed data on representation, programs, and policies from 52 companies, measuring 422,494 technologists across various industries from January 1, 2021, to December 31, 2021. In addition to announcing the Winners, the Top Companies for Women Technologists Key Findings & Insights Report shows that, while many things have rebounded in the tech industry in terms of gender diversity, it is still not quite back to pre-pandemic levels. According to the report, in the past year, companies are making productive efforts to hire more women of color technologists and reported a 5.0% increase in total women technologists from 2021 to 2022. Conversely, attrition rates are higher for women technologists (16%) compared to men technologists (13.7%). That gap widens further for women technologists who are Black (25%), Latinx (18.8%), Native American (18.2%), and Pacific Islander (23.5%). Any gains in intersectional gender diversity due to hiring will be marginal until companies can reduce this high rate of attrition. "We're thrilled to announce this year's Winners of Top Companies for Women Technologists for their ongoing work to advance intersectional gender equity, In 2022, our rights and protections are under attack on both the state and federal levels. Tech companies must ensure women and non-binary technologists have a sense of inclusion and belonging in their workplace. The data and insights from the Winners and other participating companies provide the foundation to begin and continue much-needed conversations around diversity, allowing us to cultivate a truly inclusive community." -Brenda Darden Wilkerson, President and CEO of AnitaB.org. Launched in 2011, Top Companies for Women Technologists helps organizations discover areas where they can improve their structural equity and signals a commitment to diversity, equity, and inclusion that women and non-binary technologists look for in an employer. About AnitaB.org: At AnitaB.org, we envision a future where the people who imagine and build technology mirror the people and societies for whom they build it. We connect, inspire, and guide women technologists and organizations that view technology innovation as a strategic imperative. For more than 30 years, this community has grown and changed to become the leading organization for women in technology. Today, AnitaB.org works with women and non-binary technologists in more than 50 countries and partners with leading academic institutions and Fortune 500 companies.

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Spotlight

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.

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