Moore Selected to Launch AudienceFirst to Provide Data-Driven Information for Nonprofits, Marketers

National Fundraising Lists, a Moore company, announces that it has been selected by Fluent, a leading performance marketing company, to manage and launch AudienceFirst, a survey-generated database of prospects. By using information individuals provide about themselves, AudienceFirst lists are more accurate for marketers to target potential consumers based on their core reasons for giving or purchasing. With over 60 prospect lists and counting, AudienceFirst reaches the most responsive audiences for nonprofits, marketers, advertisers and others. Using self-declared data gathered by Fluent, AudienceFirst applies strategic analysis to create high-value prospect lists that cover a wide range of topics including current events, education, medical and health, credit score issues, political parties and more. The proprietary lists are aggregated into millions of high-value prospects and updated daily with data provided by nearly 1 million unique consumers per day.