Live From #NTC: Failing Isn’t Sad!

NTEN | March 23, 2017

WASHINGTON, D.C – Failure – and lessons learned from it – was the theme of the opening session of the Nonprofit Technology Network’s (NTEN) Nonprofit Technology Conference kicked off with a series of five-minute Ignite sessions, in which speakers present their stories while their slides advance intermittently behind them without their control.

Spotlight

What types of marketing grants are available for nonprofits? What opportunities exist to help nonprofits get the word out? We'll discuss one particularly exciting offering: the Google Ad Grant.


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FUNDRAISING,NONPROFIT TECHNOLOGY

Honda and the Honda USA Foundation's Annual Charitable Funding Cycle Launches Today

American Honda Motor Company | September 02, 2022

Honda and the Honda USA Foundation today announced the opening of its annual funding cycle for eligible nonprofit organizations and schools based on the company's long-standing commitment to give back to the communities where its associates live and work. Applications for funding will be accepted now through the deadline of October 31, 2022, with awards to be announced in spring 2023. Honda and the Honda USA Foundation provide funding to national and local organizations that provide support to communities located near Honda operations and align with the company's five strategic CSR pillars of Education, Environment, Mobility, Traffic Safety and Community. Funding is available through both corporate and the company's Foundation. Funding opportunities from Honda will be available in all five pillars, with a renewed focus on support for STEAM (Science, Technology, Engineering, Arts and Math) in the Education pillar. Funding available through the Honda USA Foundation will continue to support three of those pillars: Environment, Mobility and Traffic Safety. The funding cycle is part of a new approach to Honda CSR activities initiated in 2021, based on the five-pillar strategy to drive change within local communities. Through Honda and the Honda USA Foundation, the company has increased its philanthropic investment to better align with Honda being a company society wants to exist. About Honda Corporate Social Responsibility and the Honda USA Foundation: For more than 60 years in the U.S., Honda has been committed to making positive contributions to the communities where its associates live and work. Honda's mission is to create products and services that help people fulfill their life's potential, while conducting business in a sustainable manner and fostering a diverse and inclusive workplace. Advancing its corporate social responsibility, Honda and the Honda USA Foundation support this direction through giving focused on education, the environment, mobility, traffic safety and community.

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FUNDRAISING,NONPROFIT TECHNOLOGY

Postalytics® Launches First Nonprofit Direct Mail Automation Software

Postalytics | September 14, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates. Postalytics, the leader in direct mail automation software, announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age," announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age." Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing. We are excited to introduce the first end-to-end direct mail automation tool to the nonprofit market. We have seen explosive growth in the use of automated direct mail marketing in the U.S. and Canadian commercial markets, and we expect nonprofit marketers to quickly adopt this no-brainer technology now that nonprofit USPS postage discounts are available. Postalytics offers free direct mail personalization and response tracking tools such as variable data, dynamic content, patented personalized QR codes, PURLs and USPS IMB® delivery tracking, another first in the nonprofit direct mail automation market. Matt Pritchard, President and Executive Director of HomeStart, a Boston-based nonprofit serving the homeless population, sees the announcement as a breakthrough in their efforts to communicate with their donors and other constituents. "HomeStart has been using Postalytics for years to generate, integrate and track our direct mail campaigns in a new and smarter way. Now, we can apply our USPS Nonprofit Marketing Mail® discounts to save even more and enable us to apply our resources even more efficiently. Our adoption of Postalytics was seamless and one of the best moves our fundraising team has made." -Matt Pritchard, President and Executive Director of HomeStart. Christina McPhillips, Vice President of Business Development for Carl Bloom Associates, a leading marketing agency in the nonprofit sector, welcomed the news. "The nonprofit sector has always found direct mail effective for fundraising and donor communications. By combining nonprofit postal rates with the power of the Postalytics direct mail automation platform, trailblazing partners such as Carl Bloom Associates are positioned to offer clients new and better ways to create, integrate and track direct mail campaigns." -Christina McPhillips, Vice President of Business Development for Carl Bloom Associates. Nonprofit organizations, and marketing agencies that serve them, rely heavily on personalized direct mail to drive donations and engagement with their audiences. Kelly said the move was based on increasing demand from the nonprofit sector. Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform. Nonprofit marketers have been investing heavily in CRM, Marketing Automation, and other marketing technologies, making them natural to utilize a fully automated direct mail marketing system like Postalytics. About Postalytics: Postalytics® is the leading direct mail automation solution that turns direct mail into a digital marketing channel. Over 10,000 customers use Postalytics to instantly generate automated direct mail marketing campaigns that are fully integrated with their tech stack and tracked using patented mail tracking techniques.

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FUNDRAISING,NONPROFIT TECHNOLOGY

FreeWill's Crypto for Charity Platform Announces Zero Fees for Donations of All Cryptocurrency

FreeWill | August 24, 2022

FreeWill, a social-good enterprise at the nexus of philanthropy and estate planning, today announced that its Crypto for Charity platform will eliminate transaction fees for real-time donations of cryptocurrency to support nonprofit causes, lowering fees on donations made through Crypto for Charity's website, www.cryptoforcharity.io from 3.95% to zero, effective immediately. "We're incredibly excited to announce that we've become the first to zero among our competitive set as it pertains to transaction fees when donating crypto. One of our foremost commitments is listening to our customers and acting on feedback, and what we've heard from crypto owners is that donating crypto should be free. Having raised more than $6 billion in philanthropic gifts with free tools in estate planning and real-time giving, we're proud to offer a non-fee platform for cryptocurrency. Now, donating crypto via our platform is more cost-effective than making a donation with a credit card. Democratizing access to estate planning and philanthropy are core to the FreeWill brand and we're proud to continue to be leaders here mere months after jumping into the crypto space." -Patrick Schmitt, co-CEO of FreeWill. Crypto for Charity is an online platform developed by FreeWill, which empowers both donors and nonprofits to do the most good for the people and causes they love. In the same way FreeWill allows anyone to donate stocks in real-time or to leave a bequest to their favorite charity while creating a will, Crypto for Charity empowers donors to easily donate appreciated crypto, as well as NFT drop proceeds, in a tax-advantaged manner through easy-to-use tools. This includes the ability to integrate donations directly from smart contracts for NFT drops, as well as Cause Funds that enable donors to give to multiple organizations at once that are united around similar causes – all within a single transaction, and all zero-fee. Crypto for Charity, through which crypto owners can donate to more than 55,000 American nonprofits, launched in December 2021 to help make it easier for nonprofits to accept crypto donations, given that more than 90% of nonprofits lacked a crypto solution at a time of increasing interest. Since the launch, high demand has led FreeWill to invest significantly in hosting hundreds of crypto donation sites for its nonprofit partners. In addition to the Crypto for Charity platform, FreeWill also offers nonprofits a Bequest Tool for legacy giving, a Qualified Charitable Distributions (QCD) Tool to fundraise in real-time from IRAs, and a Stock Gifts Tool for appreciated stock holdings. About FreeWill: FreeWill is a social-good enterprise offering online tools that empower Americans to address commonly faced estate planning needs and make charitable donations in tax-advantaged ways, all for free. FreeWill also features a charitable giving platform that makes it easier for nonprofit fundraising teams to unlock transformational non-cash gifts. Through its partnerships with 1,000+ nonprofits who understand that major gifts often are part of estate plans, the company is also able to provide a comprehensive suite of estate planning and related tools to consumers free of cost. To date, FreeWill has generated more than 6 billion in planned and real-time gifts for more than 10,000 nonprofits while helping more than 600,000 consumers create wills and plan their estates.

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FUNDRAISING

Natural Grocers® Honors Organic Month in September with Beyond Pesticides Fundraiser

Natural Grocers by Vitamin Cottage | September 01, 2022

Natural Grocers®, known as the nation's Organic Headquarters®, honors Organic Month with a fundraiser for Beyond Pesticides throughout September. Customers will have an opportunity to support the retailer's goal of raising $100,000 for the grassroots organization with donations at the register and a portion of proceeds from the sales of themed reusable shopping bags. Additionally, Natural Grocers will focus its monthly community educational efforts, discounts, samples and giveaways on the organic food movement. ORGANIC HEADQUARTERS: Natural Grocers first introduced itself as the nation's "Organic Headquarters" in September of 2016 to honor the company's longtime history as leaders in the organic movement. The grocery retailer sells only 100% USDA certified organic produce and has been active since its founding in promoting and protecting the integrity of the organic label. All stores are Certified Organic Food Handlers and are inspected annually by an organic certifying agency to ensure they are only using organic-approved processes and cleaning products. This certification, plus the company's commitment to selling only 100% Certified Organic Produce, helps to ensure its integrity from farm to basket to table. Six years later, the company continues its quest to be a national industry model for organic advocacy with customer education and its support for Beyond Pesticides. BEYOND PESTICIDES FUNDRAISER: Beyond Pesticides is a 501(c)3 nonprofit advocacy and grassroots organization that aims to protect public health and the environment by leading the transition to a world free of toxic pesticides. Throughout September, customers can join Natural Grocers in directly contributing to Beyond Pesticides' critical mission of creating synthetic pesticide-free local parks and playing fields. Organic practices mean a healthier food supply – a principle Natural Grocers has been championing since 1955. "As we face existential health and environmental threats from fossil fuel-based pesticides and fertilizers, organic food production and land management provide a real solution, Our partnership with Natural Grocers during Organic Month and year-round is powerful in advancing needed change because organic supporters play a critical role through organic purchasing decisions and support of community efforts to manage parks and playing fields organically. This contributes to safer food production and healthier communities, while protecting our air, land, water, and biodiversity and fighting the climate crisis. Though we're active in our advocacy efforts year-round, we place special emphasis on Organic Month, to recognize and praise our organic supporters!" -Jay Feldman, executive director of Beyond Pesticides. Natural Grocers aims to raise $100,000 in September for the Organic Parks Project with Beyond Pesticides with the following in-store fundraising opportunities: Natural Grocers will donate $1.00 to Beyond Pesticides for every limited-edition Organic Month reusable shopping bag sold (retail $1.99). For every Ladybug Zip Pouch sold (retail $2.99), Natural Grocers will donate $2 to Beyond Pesticides. Customers will have the opportunity to make contributions to Beyond Pesticides ($1, $5 or $10) upon checkout at any one of Natural Grocers' 163 store locations nationwide. GO ORGANIC WITH NATURAL GROCERS: Natural Grocers' Founding Principle of Nutrition Education includes empowering its communities to make informed decisions about their environmental impact. Natural Grocers will be educating customers on environmentally conscious practices in-store, online and on social media related to food, farming and soil health. ABOUT BEYOND PESTICIDES: Beyond Pesticides is a 501(c)3 nonprofit organization headquartered in Washington, D.C, which works with allies in protecting health and the environment with science, policy, and action to lead the transition to a world free of toxic pesticides and synthetic fertilizers.

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