In a World of Fewer Donors, What Should Your Organization Do

Nonprofit Quarterly | March 13, 2019

Ray Delisle, a spokesperson for the Diocese of Worcester, told the Worcester Telegram of his concerns over a trend: “fewer donors, even though donors have been increasing their average gift.” NPQ has been following this trend for some time, but we have not necessarily done it justice when it comes to the strategies that are needed for nonprofits to flourish in such a time. The recently released fourth-quarter report of the Fundraising Effectiveness Project tells us that this effect isn’t limited to Massachusetts. In 2018, total giving increased, but there were fewer donors. Support of the nonprofit sector increased by 1.6 percent over the $410 billion given in 2017, yet the total number of donors fell by more than four percent, and the donor retention rate fell by more than six percent, increasing the pressure to get larger gifts and find new donors.

Spotlight

The future isn’t what it used to be – it’s going to be different. This future, once we play our role in shaping it, will also be better. So many predictors have collapsed, and new ones have emerged, profoundly affecting our role as professionals. The impacts of globalization, technology, conflict, unequal distribution of economic resources, and the spread of poverty and disease are a sticky mixture of challenge and opportunity.In our world – philanthropy, marketing, and fundraising – the future is already here. And it is very different from anything we have experienced before.


Other News
FUNDRAISING

SpartanNash Foundation Hosts In-Store Fundraiser to Benefit Military Heroes

SpartanNash | July 01, 2022

Food solutions company SpartanNash is proud to join forces with store guests in its annual companywide fundraising campaign to support military servicemembers, veterans and their families. As part of a commitment to serve those who bravely serve, the SpartanNash Foundation fundraiser will run from June 29 to July 10. All money raised will be divided evenly between three nonprofit organizations – Team Red, White and Blue, Operation Homefront and Honor and Remember – providing critical funding. “Our partner organizations go above and beyond every day to serve our troops, veterans and their families who have given so much, many who have been seriously injured or have paid the ultimate sacrifice,” said Senior Vice President and Chief Customer Officer David Sisk, who oversees SpartanNash Military (formerly MDV), a division of the Company and a leading distributor of grocery products to U.S. military commissaries and exchanges worldwide. “We see firsthand the sacrifices our servicemen and women – and their families – make to protect our freedoms every day, and this is an impactful and meaningful way we can continue to support our American heroes regardless of where they live or the care they need within the community.” The three organizations benefiting from this fundraiser support the military community in a variety of ways, including physical and social activity, providing critical financial assistance and family services and honoring those who lost their lives defending American freedoms. “We are able to deliver upon our mission to build strong, stable and secure military families because of the steadfast commitment of supporters like SpartanNash,” said Operation Homefront Chief Revenue Officer Margi Kirst. “SpartanNash allows us to be there for our fellow Americans in their time of need after all they have done for us in our nation’s time of need.” SpartanNash has consistently been on the patriotic forefront of recognizing and identifying the needs of the military community. Through our partnership, we can broaden the message to thousands more who may or may not understand that freedom comes at a very high price.” George Lutz, founder and executive director at Honor and Remember Store guests who visit any participating SpartanNash-owned retail store or fuel center during the fundraising period will have the opportunity to donate $1, $5 or $10 at any checkout lane, or round their total up to the nearest dollar to support the three patriotic partners. Customers, and others interested in participating in this fundraising campaign, can also donate online through Fast Lane. Since 2015, the SpartanNash community has provided $1.75 million in donations to patriotic partners through the SpartanNash Foundation, benefiting veterans service organizations such as Give an Hour, Fisher House Foundation, Blue Star Mothers of America, Inc. and Disabled Veterans National Foundation, in addition to its trio of patriotic partners for 2022. SpartanNash also proudly hires veterans and military-connected Associates as a military-friendly and veteran-friendly employer. About SpartanNash SpartanNash is a food solutions company that delivers the ingredients for a better life. As a distributor, wholesaler and retailer with a global supply chain network, SpartanNash customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family® portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti, Korea and Japan. In addition, the Company owns and operates 148 supermarkets - primarily under the banners of Family Fare, Martin's Super Markets and D&W Fresh Market - and shares its operational insights to drive innovative solutions for SpartanNash food retail customers. Committed to fostering a People First culture, the SpartanNash family of Associates is 17,500 strong and growing.

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NONPROFIT TECHNOLOGY

Margaret Richardson Joins GoFundMe as Chief Corporate Affairs Officer

GoFundMe | May 19, 2022

GoFundMe, the trusted leader in online fundraising, announced that Margaret Richardson has joined the company as its Chief Corporate Affairs Officer. She will be responsible for building and leading GoFundMe’s corporate affairs team consisting of government relations, public policy, and corporate communications. Richardson will join the company’s executive team, reporting to and working closely with CEO Tim Cadogan. Richardson has decades of experience in both the public and private sectors, most recently Director of Trust & Safety for Services at Apple overseeing initiatives focused on personal safety, account integrity, and content standards. She has spent the last six years helping fast-growing technology companies scale and operate responsibly in current and new markets. Prior to Apple, Richardson held senior leadership positions at Airbnb for four years, guiding the company through regulatory changes by partnering with governments and community-based organizations in more than 220 countries and regions around the world. Prior to Richardson’s private-sector work, she served as Chief of Staff and Counselor to Attorney General Eric H. Holder, Jr., in the U.S. Department of Justice for over six years. The throughline in Margaret’s career is her focus and passion for building trust between companies and governments and the people they serve. Her extensive experience developing trust in both public and private sectors make her uniquely positioned for this role. As the leader of our Corporate Affairs team, she will focus on ensuring we operate with consistency and clarity in service of our mission to help people help each other.” Tim Cadogan, GoFundMe CEO “GoFundMe exists to help people help each other - strengthening communities all around the world. The support that our platform enables transforms individuals’ lives and communities for the better. It is hard to imagine a service more urgent or important at this moment in history,” said Margaret Richardson. “As the company continues to grow internationally, I look forward to partnering with local, regional and national governments, advocacy organizations, and consumers so that together, we can help more people to help each other.” Richardson joins the company at an important time as world events are increasingly reflected in how people use GoFundMe. For example, more than $100 million has been raised for Ukraine humanitarian aid from nearly 725,000 donors globally. Since 2010, the GoFundMe community has raised more than $17 billion for people, nonprofits and causes across the world. Richardson is the recipient of the Edmund J. Randolph Award for outstanding service, the highest award bestowed by the Department of Justice. She earned a bachelor's degree from the University of Virginia, a Master's in Public Administration from Harvard's John F. Kennedy School of Government, and a Law degree from the University of California, Berkeley, School of Law. About GoFundMe Since 2010, GoFundMe has become a trusted global leader in online fundraising, helping to raise and deliver more than $17 billion from over 200 million donations. Our vision is to become the most helpful place in the world.

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NONPROFIT TECHNOLOGY

OneCause Wins Multiple Best Place to Work Awards

OneCause | May 21, 2022

OneCause, an Indianapolis-based event and online fundraising software company, was honored with two "best places to work" awards in the Indianapolis Star Top Workplaces and Indiana Chamber Best Places to Work in Indiana programs. The programs highlight Indiana workplaces with exceptional company cultures and high levels of team engagement. This is the fourth year in a row OneCause has been recognized by the Indiana Chamber as an outstanding Best Place to Work and the first time being named a Top Workplace by the Indianapolis Star. Comprehensive employee surveys and a company culture review of policies, practices, philosophy, systems and demographics are the main drivers in determining which companies are honored in the Indiana Chamber's Best Places to Work program. The Indianapolis Star Top Workplaces program solely uses employee feedback to determine its list of honorees, highlighting how important it is to maintain a supportive company culture centered on employee well-being. Building an exceptional company culture means creating an environment where people feel supported, where their contributions are meaningful, and their talents valued. Companies are a reflection of their people — we need to embrace the wide range of experiences and viewpoints they bring and create a safe environment that fosters learning and innovation. We spend a lot of time listening to and acting on what our team needs, wants, and expects so we can maintain a people-first culture where they can flourish. It's an honor to be recognized by multiple programs for this ongoing effort." Steve Johns, OneCause CEO In addition to the third-party surveys utilized to determine top workplace winners, OneCause regularly conducts internal employee engagement surveys. The leadership team reviews results to create programs or take positive action based on the feedback. During the pandemic, they assembled a Future of Work taskforce to address the rapidly changing needs of an increasingly distributed workforce. "It's refreshing to work for a company where my voice matters," said Stefanie Zachary, senior consultant for enablement, learning and development at OneCause. "There isn't one small group deciding what our company culture looks like — we're all a part of deciding that. Seeing one of my ideas or a coworker's feedback being turned into a benefit, committee or community activity feels really good. That doesn't happen everywhere." Some recently implemented initiatives based on employee ideas and feedback include: Work-from-anywhere opportunities to provide improved work-life balance Ongoing professional development and management training to boost skillsets and provide a clearer path for progression An expanded set of company benefits, including a sabbatical for employees with 10 years of service, paid volunteer time off and paid parental leave Employee feedback and suggestions will continue to be sought and analyzed as staff and workplace needs evolve. OneCause has grown its full-time team 79% since 2020 and plans on increasing hiring over the next year. About OneCause OneCause is driving the future of fundraising with easy-to-use event and online fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits raise more than $4 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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NONPROFIT MANAGEMENT

Survey of US Nonprofits: The Pandemic and an Increased Focus on Racial Equity Are Changing the Sector

Nonprofit Finance Fund | June 09, 2022

The results of the 2022 State of the Nonprofit Sector Survey, released, offer new insights into the well-being of a sector buffeted by the COVID-19 pandemic, deeply impacted by racial injustice, and central to advancing the aspirations of our communities. The survey of 1,168 nonprofits was conducted earlier this year by Nonprofit Finance Fund (NFF) in partnership with Ambit 360 Consulting and EVITARUS. Here is what we learned about the impact of COVID-19 and how the experiences of nonprofits led by people of color compared with those of white-led organizations. As a result of the pandemic, 88% of respondents developed new or different ways of working that led to positive outcomes; 51% of those think these could be permanent changes. As the pandemic took hold, nonprofit leaders pivoted to respond to changing needs – providing home deliveries instead of communal meals, training administrators to provide direct client care, opening childcare for frontline workers, and more. Nonprofits led by people of color saw the sharpest increase in demand, and the survey spotlights the need for more equitable access to resources as communities continue to rely on neighborhood nonprofits." Jen Talansky, vice president of marketing and communications at NFF Demand is rising: 71% of respondents reported that demand rose during the last two years; 86% expect it to continue to rise in 2022, but just 53% think they will be able to meet that demand. While most nonprofits saw an increase in demand for services over the past two years, nonprofits led by Black, Indigenous, and people of color (BIPOC) saw the most marked increase, with 64% reporting a significant (10%+) increase in demand, compared to 47% of white-led organizations. Adapting to demand has had a direct impact on nonprofit employees. Since the COVID-19 pandemic began, 57% of BIPOC-led organizations and 45% of white-led organizations report that employees have carried out duties outside of their job description all or most of the time. "Because of systemic racism, funders need to take purposeful action to advance equity and invest in BIPOC-led nonprofits," said Shakari Byerly, Partner and Principal Researcher at EVITARUS. "We ask a lot from nonprofits, and too often, workers carry the burden when governments and foundations don't pay organizations fairly for the essential services they provide." 70% of respondents overall saw their funding rise during the pandemic from 2019 levels; 71% of all respondents received one or more Paycheck Protection Program (PPP) loans. BIPOC-led orgs were less likely to receive federal funding in 2021 – excluding PPP, 32% of BIPOC-led orgs received federal funding compared with 46% of white-led orgs. BIPOC-led orgs were also less likely to receive corporate donations (58% of BIPOC-led orgs vs 71% for white-led orgs) or to have revenue from investment income (16% of BIPOC-led vs 33% for white-led orgs). "Our organization and the people in our communities benefited greatly from COVID-related support and funding," said Claudia Ramirez, Executive Director of The Society of St. Vincent de Paul of Contra Costa County. "Now, emergency funding has decreased significantly, while we are seeing increased demand for critical services like housing assistance, food, and medical and dental care." Flexible funds help: 57% of nonprofits report that since March 2020, foundation funders have been more flexible with how they use funds. "It is unclear if the improvements in financial health reported at this moment represent a short-term exception due to PPP loans and other emergency funding, or an inflection point for a sector plagued by systemic funding hurdles and persistent inequities," said Larry McGill, Founder and Principal of Ambit 360 consulting. "Having seen trust-based funding work during the pandemic, it's clear that part of the answer is not just increased funding but also loosening funding restrictions so nonprofits can decide for themselves how to spend money in their own communities." Lived experience matters: 57% of BIPOC organizational leaders have lived experience that is representative of the communities their organization serves, as compared to 18% of white leaders. "The survey findings are another clear demonstration of why NFF is doubling down on our commitment to community-centered, BIPOC-led organizations," said Trella Walker, NFF's Interim CEO and President. "It is not enough to sit with declarations of change, it is time to follow the lead of communities of color and support the changes they need." Since 2010, Bank of America has supported NFF's State of the Nonprofit Sector surveys. "Nonprofit organizations continue to be on the frontlines in helping our communities get back on their feet," said Andrew Plepler, global head of Environmental, Social & Governance (ESG) at Bank of America. "The results in the 2022 survey speak to how they've had to recalibrate their efforts and the vital role that public, private, nonprofit partnerships must play if we want to see long-term, sustainable improvement." In the coming months, NFF will offer additional analyses of survey data, including in late July a comparison between the 311 nonprofits who completed NFF's State of the Nonprofit Sector Survey both in 2018 and 2022 to more fully examine the impact of COVID-19 on organizational health. About Nonprofit Finance Fund Nonprofit Finance Fund is a nonprofit lender, consultant, and advocate. For more than 40 years, we've worked to strengthen nonprofit organizations and improve the way money flows to social good. We believe that alongside others we must build a more equitable and just social sector, and are committed to helping community-centered organizations led by and serving people of color access the money and resources they need to realize their communities' aspirations.

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Spotlight

The future isn’t what it used to be – it’s going to be different. This future, once we play our role in shaping it, will also be better. So many predictors have collapsed, and new ones have emerged, profoundly affecting our role as professionals. The impacts of globalization, technology, conflict, unequal distribution of economic resources, and the spread of poverty and disease are a sticky mixture of challenge and opportunity.In our world – philanthropy, marketing, and fundraising – the future is already here. And it is very different from anything we have experienced before.

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